What Does Universum Do?

Total employees431
HeadquartersStockholm
Founded1988

Universum is a global leader in employer branding, providing data-driven insights, strategic consulting, and activation solutions to help organizations understand, attract, and retain top talent. For over 30 years, Universum has been surveying students and professionals worldwide to identify their career preferences and employer perceptions, enabling companies to build stronger employer brands and more effective talent acquisition strategies. Their services include talent market research, employer brand development, communication strategies, and performance tracking.

Where Is Universum's Headquarters?

Universum officeUniversum officeUniversum officeUniversum office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Stockholm headquarters serves as the central hub for Universum's global operations, including strategic leadership, core research and methodology development, product innovation, and international coordination.

Notable Features:

Located in the central business district of Norrmalm, the office is likely a modern, well-equipped workspace designed to foster collaboration and innovation among its global teams. Proximity to major transport links and other international businesses.

Work Culture:

Universum's HQ fosters an international, data-driven, and collaborative work environment. The culture emphasizes research excellence, innovation in employer branding, and a deep understanding of global talent trends. Employees often work on global projects, interacting with colleagues and clients from diverse backgrounds.

HQ Significance:

As the birthplace and central command of Universum, the Stockholm headquarters is pivotal in shaping the company's global strategy, research standards, and product offerings in the field of employer branding. It drives the company's mission to help organizations worldwide become more attractive employers.

Values Reflected in HQ: The headquarters' operations and environment aim to reflect Universum's core values: Passion for People & Careers, Data-Driven Insight, Global Mindset, and Partnership & Collaboration.

Location:

Universum operates globally, supporting organizations worldwide with a comprehensive suite of employer branding services. This includes conducting talent market research in over 60 countries, providing data analytics and actionable insights, developing employer value propositions (EVPs), crafting communication strategies, and implementing activation campaigns. Regional teams offer localized expertise within a global framework, serving multinational corporations, educational institutions, and attracting talent across diverse industries and geographies.

Street Address:

Jakobsbergsgatan 22

City:

Stockholm

State/Province:

Stockholm County

Country:

Sweden

Where Else Does Universum Operate Around the World?

New York, NY, USA

Address: 5 Penn Plaza, 19th Floor, New York, NY 10001

To support and expand Universum's client base in North America, providing localized employer branding solutions and data-driven insights relevant to the region's unique talent landscape.

Singapore, Singapore

Address: TripleOne Somerset, 111 Somerset Road, #07-07, Singapore 238164

To lead Universum's engagement and growth in the Asia-Pacific region, offering tailored employer branding intelligence and advisory services to organizations aiming to attract and retain talent in this dynamic economic zone.

Shanghai, China

Address: China Overseas International Center, Unit D, 20/F, Building A, 838 South Huangpi Road, Huangpu District, Shanghai

To provide specialized employer branding solutions tailored to the Chinese market, helping organizations effectively compete for talent in one of the world's largest economies.

Cologne, Germany

Address: Im Mediapark 8 (KölnTurm), 50670 Köln, Germany

To serve as a center of excellence for employer branding in German-speaking countries and surrounding markets, supporting clients in attracting highly skilled talent.

Buying Intent Signals for Universum

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Universum? Meet the Executive Team

As of April 2025, Universum' leadership includes:

Yusuf Soner - Chief Executive Officer
Richard Mosley - Global Vice President of Strategy
Klas Kapstad - Chief Financial Officer
Joakim Ström - Chief Commercial Officer
Courtney McQuain - Global Head of People & Culture

Who's Investing in Universum?

Universum has been backed by several prominent investors over the years, including:

StepStone Group (A subsidiary of Axel Springer SE)

What Leadership Changes Has Universum Seen Recently?

Hire0
Exits0

No major public announcements of executive hires or exits at Universum have been identified in the past 12 months from publicly available news sources. Leadership continuity appears stable.

What Technology (Tech Stack) Is Used byUniversum?

Discover the tools Universum uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Universum Email Formats and Examples

Universum commonly uses the firstname.lastname@universumglobal.com email format. Variations might exist, but this is the most prevalent pattern for professional communication.

firstname.lastname@universumglobal.com

Format

jane.doe@universumglobal.com

Example

85%

Success rate

What's the Latest News About Universum?

universumglobal.com • April 25, 2024

Universum Reveals Switzerland's Most Attractive Employers for 2024

Universum released its 2024 findings on Switzerland's most attractive employers, based on surveys of Swiss students and young professionals. The report details top company rankings across various sectors and highlights evolving career priorities, such as job security and inspiring leadership....more

universumglobal.com • October 26, 2023

Universum Releases World’s Most Attractive Employers 2023 Report

Universum published its annual World's Most Attractive Employers (WMAE) report for 2023, identifying global companies preferred by students in business, engineering, and IT. The study underscores key trends in talent expectations, including work-life balance, ethical standards, and opportunities for professional growth....more

universumglobal.com • May 10, 2023

Universum and IrishJobs Announce Strategic Partnership to Enhance Employer Branding in Ireland

Universum and IrishJobs, Ireland's leading recruitment platform, announced a strategic partnership. This collaboration aims to provide Irish companies with advanced employer branding tools and insights, leveraging Universum's global research and IrishJobs' local market expertise to help organizations attract and retain top talent....more

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