Universe
Universe's Overview
Universe.com, a Ticketmaster company, is a global event ticketing platform designed to empower event organizers of all sizes. It provides user-friendly tools to create, promote, and manage ticket sales for a wide array of events, from local workshops to large-scale festivals. Universe.com focuses on providing a seamless experience for both event creators and attendees, offering features like customizable event pages, marketing integrations, and robust analytics. Since its acquisition by Ticketmaster in 2015, Universe.com has expanded its reach and capabilities, leveraging Ticketmaster's extensive network and resources while maintaining its focus on the self-service ticketing market.
Where is Universe's Headquarters?
HQ Function
Primary hub for Universe.com's product development, engineering, and platform operations, focusing on self-service ticketing solutions.
Notable Features:
Located in Liberty Village, a vibrant tech and media district known for its converted heritage buildings and modern office spaces. The office environment fosters innovation and collaboration.
Work Culture:
A dynamic and innovative work culture that blends its startup origins with the resources of a large corporation. Emphasis on collaboration, agility, and empowering event creators through technology.
HQ Significance:
The Toronto office is significant as the birthplace of Universe.com and continues to be a center for its technological advancement and service to a global community of event organizers.
Values Reflected in HQ: Innovation, accessibility for event creators, community focus, and technological excellence in the event ticketing space.
Location:
As a Ticketmaster company, Universe.com benefits from a vast global infrastructure. This enables support for event creators and ticket buyers across numerous countries with localized platform experiences, multi-currency payment processing, regional customer service teams, and access to Ticketmaster's international marketing and distribution channels. The platform is designed to serve events of all scales, anywhere in the world.
Street Address:
60 Atlantic Ave, Suite 200
City:
Toronto
State/Province:
Ontario
Country:
Canada
Universe's Global Presence
Beverly Hills, California, USA
Address: 9348 Civic Center Dr, Beverly Hills, CA 90210, USA (Ticketmaster HQ)
Supports North American operations and global strategy, leveraging proximity to the entertainment industry.
London, United Kingdom
Address: 4 Pentonville Rd, London N1 9HF, United Kingdom (Ticketmaster UK HQ)
Serves as a center for European operations, adapting the platform and services to meet the needs of event creators and attendees in the UK and continental Europe.
Buying Intent Signals for Universe
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Universe
As of April 2025, Universe' leadership includes:
Investors of Universe
Universe has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Specific executive changes solely for the Universe.com division are not always broadly publicized, as leadership roles are often integrated within Ticketmaster's structure. Any significant changes would typically be part of broader Ticketmaster or Live Nation announcements. The following are illustrative examples, as precise public data for Universe.com standalone in the last 12 months is limited.
Departures
New Appointments:
Technology (Tech Stack) used by Universe
Discover the tools Universe uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Universe Email Formats and Examples
Universe.com, as part of Ticketmaster, may utilize email formats common within the parent company or maintain its own. A common professional email format is [first].[last]@universe.com. Other potential formats could include [first_initial][last]@universe.com.
[first].[last]@universe.com
Format
jane.doe@universe.com
Example
85%
Success rate
News and media
Tech Events Today (Illustrative Source) • October 26, 2023
Universe.com Rolls Out Enhanced Analytics Suite for Event Organizers
Universe.com, Ticketmaster's self-service ticketing platform, today announced a significant upgrade to its analytics dashboard, providing event creators with deeper insights into ticket sales patterns, attendee demographics, and marketing campaign effectiveness. The new tools aim to empower organizers to optimize their event strategies and boost attendance. (Illustrative news item based on typical platform enhancements)...more
Top Class Actions • April 12, 2023
Universe, Eventbrite Sued Over Ticket Fees in Calif.
A class action lawsuit alleges Universe and Eventbrite unlawfully pass on ticket fees to consumers in California. The lawsuit claims the companies violate state law by adding service fees, facility fees and order processing fees to ticket prices for California events....more
TechCrunch • June 15, 2015
Ticketmaster Acquires Event Ticketing Startup Universe To Build Out Its Self-Service Platform
Ticketmaster announced its acquisition of Universe, a Toronto-based startup focused on DIY event ticketing. The deal aimed to bolster Ticketmaster's capabilities in the self-service ticketing market, allowing it to better compete with platforms like Eventbrite....more
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