Universal Standard is a direct-to-consumer fashion brand revolutionizing the industry with its unwavering commitment to size inclusivity. Co-founded in 2015 by Polina Veksler and Alexandra Waldman, the company offers a comprehensive range of modern, high-quality apparel and essentials for women, uniquely available in every size from 00 to 40. Universal Standard's mission is 'Fashion Freedom,' aiming to ensure that style, quality, and fit are accessible to all women, regardless of size. They are known for their innovative programs like 'Fit Liberty,' which allows customers to exchange pieces if their size changes within a year.
The New York City headquarters serves as the central hub for Universal Standard's core operations, including design and product development, merchandising, marketing strategy, e-commerce operations, and corporate leadership.
While specific architectural details are not widely publicized, the headquarters is expected to feature a modern, collaborative workspace designed to foster creativity and innovation, reflecting the brand's forward-thinking approach to fashion. It's strategically located in a key fashion and business district.
Universal Standard's work culture is reportedly mission-driven, emphasizing inclusivity, collaboration, and customer empowerment. The environment is likely dynamic and fast-paced, typical of a growing direct-to-consumer brand focused on disrupting the traditional fashion landscape. Employees are passionate about making fashion accessible to all.
Being headquartered in New York City, a global fashion capital, is significant for Universal Standard. It provides access to top talent, industry trends, media, and strategic partnership opportunities, reinforcing its position as a leader in inclusive fashion.
Universal Standard primarily serves customers in the United States, Canada, and the United Kingdom through its dedicated e-commerce platform. Its digital-first strategy allows for significant global brand visibility and engagement. While core physical operations are based in the U.S., its online reach and customer support cater to an international audience within its shipping regions.
625 Broadway
New York
NY
USA
Address: N/A
The company maintains a strong digital presence and may utilize distributed or remote teams for various functions, supporting its direct-to-consumer model rather than maintaining multiple physical office locations.
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As of April 2025, Universal Standard' leadership includes:
Universal Standard has been backed by several prominent investors over the years, including:
Based on publicly available information, there have been no major C-suite executive hires or departures announced by Universal Standard in mainstream business news over the past 12 months. The founding leadership team, Polina Veksler (CEO) and Alexandra Waldman (CCO), continue to lead the company. The company did announce the formation of an external CEO Council in April 2024 to provide strategic guidance.
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Universal Standard commonly uses the email format `first@universalstandard.com` for its employees. This is a prevalent pattern within the company for official communications.
first@universalstandard.com (e.g., jane@universalstandard.com)
Format
polina@universalstandard.com
Example
85%
Success rate
Forbes • April 23, 2024
Universal Standard announced the formation of its first-ever external CEO Council, comprised of accomplished female leaders from various industries. The council will provide strategic guidance and expertise to help the brand further its mission of size inclusivity and business growth....more
Fashionista • October 26, 2023
In an interview, Universal Standard's co-founders Polina Veksler and Alexandra Waldman discussed their ambition to establish the brand as the primary choice for high-quality, size-inclusive wardrobe staples. They highlighted their ongoing commitment to perfecting fit, fabric, and style for all women....more
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