Universal Robots
Universal Robots's Overview
Universal Robots is a Danish manufacturer of collaborative robots (cobots). Founded in 2005, the company pioneered the development of smaller, flexible, and user-friendly industrial robots designed to work safely alongside human employees in a variety of industries. Their cobots are known for their ease of programming and deployment, making automation accessible to businesses of all sizes. Universal Robots aims to empower human potential by automating repetitive and dangerous tasks, allowing workers to focus on more value-added activities. They offer a range of cobot arms with different payload capacities and reaches, supported by an extensive ecosystem of peripherals and software solutions (UR+).
Where is Universal Robots's Headquarters?
HQ Function
The headquarters serves as the central hub for research and development, global operations, manufacturing, administration, and strategic decision-making for Universal Robots.
Notable Features:
The Odense facility includes advanced manufacturing lines for their cobots and state-of-the-art R&D labs. A new, larger headquarters, also in Odense, designed for significant growth and fostering innovation with sustainable design elements, began construction in 2022 and is expected to be completed in 2024.
Work Culture:
The work culture at Universal Robots is characterized as innovative, collaborative, and dynamic, reflecting its pioneering role in the tech industry. There's a strong emphasis on engineering excellence and a mission-driven approach to making automation accessible.
HQ Significance:
The Odense headquarters is significant as it's the birthplace of the company and the core of its technological innovation in the cobot market. Its location in Denmark's 'Robot Valley' positions it within a rich ecosystem of robotics research and talent.
Values Reflected in HQ: The headquarters, especially the new facility, reflects values such as innovation, growth, collaboration, sustainability, and a commitment to leading the future of automation.
Location:
Universal Robots supports its global customer base through a worldwide network of regional offices, training centers, and certified distribution partners. This extensive presence ensures local sales, technical support, application development, and training services are available in numerous countries across the Americas, Europe, Middle East, Africa (EMEA), and Asia-Pacific. Key global functions include R&D primarily in Denmark, manufacturing in Denmark, and localized sales, marketing, customer service, and technical support tailored to regional market needs.
Street Address:
Energivej 25
City:
Odense S
State/Province:
Region of Southern Denmark
Country:
Denmark
Universal Robots's Global Presence
Ann Arbor, Michigan, USA
Address: 100 Phoenix Drive, Ann Arbor, MI 48108, USA
To expand Universal Robots' market share in the significant North American automation market and provide localized support and services to customers and partners.
Singapore, Singapore
Address: 3A International Business Park, #06-01/02/03, ICON@IBP Tower B, Singapore 609935
To cater to the rapidly growing demand for automation in the Asia-Pacific region, providing sales, technical support, and training adapted to local market needs.
Munich, Germany
Address: Balanstraße 73, Haus 11, 3. OG, 81541 München, Germany
To strengthen Universal Robots' presence in the highly industrialized German-speaking markets and support the extensive network of distributors and integrators in Central Europe.
Buying Intent Signals for Universal Robots
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Executive Team of Universal Robots
As of April 2025, Universal Robots' leadership includes:
Investors of Universal Robots
Universal Robots has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Universal Robots has seen key leadership appointments, particularly in global sales and marketing, to further strengthen its market position. The core leadership team under President Kim Povlsen has maintained stability while strategically incorporating new expertise.
Departures
New Appointments:
Technology (Tech Stack) used by Universal Robots
Discover the tools Universal Robots uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Universal Robots Email Formats and Examples
Universal Robots commonly uses an email format combining the employee's first initial and last name. While other formats might exist for specific roles or regions, this is a frequently observed structure.
[first_initial][last]@universal-robots.com
Format
kpovlsen@universal-robots.com
Example
85%
Success rate
News and media
Universal Robots Newsroom • May 8, 2024
Universal Robots reports Q1 2024 revenue of USD 85 million
Universal Robots reported Q1 2024 revenue of USD 85 million, driven by strong growth in its focus segments including welding and palletizing. The company highlights the success of its new UR20 and UR30 cobots....more
Robotics & Automation News • April 16, 2024
Universal Robots showcases new palletizing solution at LogiMAT
Universal Robots highlighted its latest innovations in automated palletizing, featuring its UR20 cobot, at the LogiMAT 2024 trade fair. The solutions demonstrate increased efficiency and flexibility for end-of-line packaging processes....more
The Robot Report • November 7, 2023
Universal Robots launches UR30 cobot
Universal Robots announced the launch of its UR30 cobot, which features a 30 kg payload capacity. The UR30 is built on the same architecture as the UR20 and is designed for demanding tasks like machine tending, material handling, and high-torque screwdriving....more
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