What Does United States Tour Operators Association Do?

Total employees15
HeadquartersNew York
Founded1972

The United States Tour Operators Association (USTOA) is a professional, voluntary trade association founded in 1972 by a small group of California tour operators. Today, USTOA's Active Members represent some of the top names in travel and tourism, and account for a significant portion of the U.S. outbound travel market. USTOA's mission is to promote integrity within the tour operator industry, primarily by requiring members to adhere to high ethical and financial standards, including participation in the USTOA $1 Million Travelers Assistance Program. The association serves as a collective voice for the tour operator industry, engaging in advocacy, research, education, and fostering responsible tourism practices.

Where Is United States Tour Operators Association's Headquarters?

United States Tour Operators Association officeUnited States Tour Operators Association officeUnited States Tour Operators Association officeUnited States Tour Operators Association office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters serves as the central administrative and operational hub for USTOA, managing member services, advocacy efforts, marketing and communications, event organization (like the Annual Conference & Marketplace), and financial oversight.

Notable Features:

Located in a prominent office building in Midtown Manhattan, providing easy access for members, partners, and industry stakeholders. The office space is designed for efficient association management and collaboration.

Work Culture:

Professional, collaborative, and mission-driven, focusing on supporting its member tour operators and advancing the integrity and sustainability of the travel industry. The team is dedicated to member engagement and industry leadership.

HQ Significance:

The New York City headquarters places USTOA at the heart of a major international travel market and business center, facilitating connections with global partners, media, and regulatory bodies.

Values Reflected in HQ: The headquarters' operations reflect USTOA's core values of integrity, professionalism, member service, advocacy, and leadership within the travel industry.

Location:

While USTOA itself is a U.S.-based association with a single primary office in New York, its member tour operators offer tours and travel packages to destinations across all seven continents. USTOA supports these global operations through advocacy for favorable travel policies, fostering relationships with international tourism boards and suppliers, and promoting global standards for safety and consumer protection. Its influence is international, though its physical office presence is domestic.

Street Address:

230 Park Avenue, Suite 2300

City:

New York

State/Province:

NY

Country:

United States

Where Else Does United States Tour Operators Association Operate Around the World?

No additional office locations available.

Buying Intent Signals for United States Tour Operators Association

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading United States Tour Operators Association? Meet the Executive Team

As of April 2025, United States Tour Operators Association' leadership includes:

Terry Dale - President & CEO
Dana Santucci - Chairman (EVP, EF Educational Tours)
Charlie Ball - Vice Chairman (EVP, Land Product & Operations, Holland America Group)
Madeline Ly Fiske - Treasurer (General Counsel, Collette)
Scott Nisbet - Secretary (President & CEO, Globus family of brands)

Who's Investing in United States Tour Operators Association?

United States Tour Operators Association has been backed by several prominent investors over the years, including:

As a non-profit trade association, USTOA is primarily funded by membership dues from its Active (Tour Operator) Members and Associate Members (tourism boards, airlines, hotels, and other travel-related companies). It does not have traditional equity investors in the way a for-profit corporation does.

What Leadership Changes Has United States Tour Operators Association Seen Recently?

Hire4
Exits4

USTOA's core executive leadership (President & CEO) has been stable. Board of Directors positions, including Chairman, Vice Chairman, Treasurer, and Secretary, are subject to elections and rotations as per association bylaws, typically announced after the annual conference. Recent board leadership changes occurred in late 2023 for the 2024 term.

Departures

Scott Nisbet, Scott Nisbet completed his term as Chairman and transitioned to Secretary and immediate Past Chairman.
Jeff Roy, Jeff Roy (EVP, Collette) completed his term as Vice Chairman.
Bob Drumm, Bob Drumm (formerly President, Alexander + Roberts) completed his term as Treasurer.
Emma Tully, Emma Tully (President, Tauck) completed her term as Secretary.

New Appointments:

Dana Santucci, Dana Santucci began her term as USTOA Chairman for 2024.
Charlie Ball, Charlie Ball assumed the role of Vice Chairman.
Madeline Ly Fiske, Madeline Ly Fiske took on the role of Treasurer.
Scott Nisbet, Scott Nisbet assumed the role of Secretary.

What Technology (Tech Stack) Is Used byUnited States Tour Operators Association?

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United States Tour Operators Association Email Formats and Examples

The United States Tour Operators Association likely uses common professional email formats for its staff. Based on publicly available information and common practices for associations, the primary format is often first initial followed by last name.

[first_initial][last]@ustoa.org

Format

tdale@ustoa.org

Example

85%

Success rate

What's the Latest News About United States Tour Operators Association?

Travel Weekly • May 16, 2024

United States Tour Operators Association survey: Advisors are driving more tour bookings

USTOA's midyear member survey revealed that 85% of tour operators saw an increase or no change in bookings made through travel advisors, highlighting the continued importance of the agency channel....more

TravelPulse • January 10, 2024

United States Tour Operators Association Releases Findings of 2023 December Member Survey

USTOA's survey of Active Members showed strong optimism for 2024, with 82% anticipating growth in sales. Italy, France, and the UK were cited as top international destinations....more

USTOA Press Release • December 5, 2023

United States Tour Operators Association Announces 2024 Board of Directors Executive Committee

USTOA announced its new Executive Committee for the 2024 Board of Directors, with Dana Santucci, EVP of EF Educational Tours, appointed as Chairman....more

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