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United Spirit Association
What Does United Spirit Association Do?
United Spirit Association (USA), a brand of Varsity Spirit, has been a prominent leader in the cheerleading and dance community for over 70 years, primarily serving the West Coast of the United States. Founded in 1950 by Robert Olmstead, USA is dedicated to providing high-quality educational camps, spirited competitions, and memorable special events. Their programs are designed to foster skill development, leadership, teamwork, and safety in a positive and enriching environment for student athletes, coaches, and their communities. USA emphasizes creating top-tier experiences that elevate spirit programs nationwide.
Where Is United Spirit Association's Headquarters?
HQ Function
Manages West Coast operations, event coordination, educational programming, and customer relations for United Spirit Association.
Notable Features:
Modern office facility geared towards supporting large-scale event management and brand operations. Specific architectural details are not publicly highlighted.
Work Culture:
As part of Varsity Spirit, the work culture is energetic and passionate about cheerleading and dance. It emphasizes teamwork, dedication to youth development, safety, and delivering high-quality spirit events.
HQ Significance:
The Sacramento office is crucial for USA's strong presence on the West Coast, enabling direct support and engagement with a large concentration of cheer and dance programs in the region.
Values Reflected in HQ: The office operations reflect USA's commitment to accessibility for its West Coast clients, excellence in event execution, and fostering the growth of spirit activities.
Location:
United Spirit Association's primary operational focus and events are concentrated within the United States, with a significant presence on the West Coast. While USA as a distinct brand does not independently operate an extensive global network of events, it is part of Varsity Spirit, which has a broader international reach, organizing cheerleading and dance events in numerous countries. USA benefits from the global infrastructure, expertise, and resources of its parent company.
Street Address:
1120 Striker Ave, Suite 120
City:
Sacramento
State/Province:
CA
Country:
USA
Where Else Does United Spirit Association Operate Around the World?
Memphis, TN, USA
Address: 6745 Lenox Center Ct, Memphis, TN 38115
Serves as the central command for all Varsity Spirit brands, supporting national operations and providing corporate resources and direction.
Buying Intent Signals for United Spirit Association
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading United Spirit Association? Meet the Executive Team
As of April 2025, United Spirit Association' leadership includes:
Who's Investing in United Spirit Association?
United Spirit Association has been backed by several prominent investors over the years, including:
What Leadership Changes Has United Spirit Association Seen Recently?
No specific high-profile executive new hires or exits directly concerning the day-to-day leadership dedicated solely to the United Spirit Association brand have been widely publicized in the last 12 months. Leadership and strategic oversight for USA are often integrated within the broader Varsity Spirit executive structure. Changes within Varsity Spirit's senior leadership may indirectly affect its brands.
What Technology (Tech Stack) Is Used byUnited Spirit Association?
Discover the tools United Spirit Association uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
United Spirit Association Email Formats and Examples
As United Spirit Association is a brand of Varsity Spirit, employees typically use email addresses associated with the parent company's domain, varsity.com. Common formats include the first initial followed by the last name, or first name and last name separated by a period.
[first_initial][last]@varsity.com or [first].[last]@varsity.com
Format
jdoe@varsity.com or jane.doe@varsity.com
Example
75%
Success rate
What's the Latest News About United Spirit Association?
Varsity.com • February 26, 2024
United Spirit Association Collegiate Championships 2024 Results Announced
Varsity Spirit released the official results for the 2024 United Spirit Association (USA) Collegiate Championships. The prestigious event, held in Anaheim, California, featured numerous collegiate cheer and dance teams from across the nation competing in a variety of divisions, showcasing incredible talent and dedication....more
Varsity Spirit • May 9, 2024
United Spirit Association Parent Company, Varsity Spirit, Awards Over $250,000 in Scholarships
Varsity Spirit, the parent company of United Spirit Association, recognized exceptional student athletes by awarding over $250,000 in scholarships at The Summit Championship and The Dance Summit Championship. This initiative underscores the commitment to academic achievement and leadership within the spirit community that USA also champions....more
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