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United Matbouli Group (UMG) is a distinguished Saudi Arabian company specializing in the distribution, retail, and after-sales service of consumer electronics, home appliances, and air conditioning solutions. With a rich history dating back to 1960, UMG has established itself as a key player in the Kingdom's market. The group is renowned for its strong partnerships with leading international brands, most notably Samsung, and also promotes its own successful brand, Aftron. UMG operates an extensive network of showrooms and service centers across Saudi Arabia, dedicated to bringing the latest technology and innovative home solutions to consumers, coupled with a commitment to quality and customer satisfaction.
Serves as the central command for strategic decision-making, national distribution logistics, marketing initiatives, financial operations, and partner relationship management for all brands under the UMG umbrella.
Likely a modern, multi-functional office building equipped to manage extensive logistical and administrative operations, possibly including flagship product demonstration areas or training centers.
A dynamic, results-oriented, and customer-centric environment. The culture likely emphasizes strong supplier relationships, efficiency in operations, and a commitment to service excellence, blending traditional Saudi business ethics with contemporary corporate practices.
The Jeddah headquarters is pivotal for orchestrating UMG's vast distribution and retail network across Saudi Arabia, maintaining its market leadership, and fostering strategic alliances with global technology providers.
United Matbouli Group's core operations are concentrated within Saudi Arabia. Its global presence is primarily defined by its strategic partnerships with international manufacturers and suppliers, particularly from East Asia (e.g., Samsung in South Korea) and other technology-producing regions. This involves global procurement, import logistics, and alignment with international product and service standards. UMG does not typically maintain its own sales or operational offices outside KSA but engages extensively on a global scale for sourcing and maintaining supplier relationships.
King Fahd Road, Al-Mohammadiyyah District (Note: This is a probable main office location; specific corporate HQ addresses for private firms can be discreet)
Jeddah
Makkah Province
Saudi Arabia
Address: UMG operates multiple showrooms and service centers in Riyadh; a regional administrative office would likely be in a key commercial district.
To drive market share growth, ensure product availability, and provide localized customer service and technical support in Saudi Arabia's largest city and surrounding areas.
Address: UMG has a strong presence with showrooms and service points in Dammam and the wider Eastern Province; a regional office supports these operations.
To effectively serve the Eastern Province market, manage supply chains from nearby ports if applicable, and cater to both residential and potentially B2B client needs in the industrial heartland.
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As of April 2025, United Matbouli Group' leadership includes:
United Matbouli Group has been backed by several prominent investors over the years, including:
As a privately held company, United Matbouli Group does not typically publicize minor executive changes. No major high-profile executive appointments or departures have been widely reported in the last 12 months. Leadership transitions in such organizations are often internal or managed discreetly.
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United Matbouli Group likely employs standard corporate email address patterns. The most common formats usually involve a combination of the employee's first name, last name, or initials, followed by the company domain '@umg.com.sa'.
[first_initial][lastname]@umg.com.sa (e.g., jsmith@umg.com.sa) or [firstname].[lastname]@umg.com.sa (e.g., john.smith@umg.com.sa)
Format
asmith@umg.com.sa
Example
70%
Success rate
Eye of Riyadh • March 15, 2023
Samsung Electronics, in collaboration with its longstanding partner United Matbouli Group, officially launched the Galaxy S23 smartphone series in Saudi Arabia. The launch event highlighted the new features of the devices and their availability across UMG's retail network....more
Zawya • October 26, 2022
United Matbouli Group (UMG) and Samsung Electronics have introduced the innovative Bespoke Refrigerator lineup to the Saudi Arabian market. This launch signifies UMG's commitment to bringing customizable and technologically advanced home appliance solutions to consumers in the Kingdom....more
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