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Under the Nile
What Does Under the Nile Do?
Under the Nile, founded in 1998 by Janice Masoud, specializes in creating high-quality, GOTS certified organic Egyptian cotton products for babies and children. Their range includes clothing, toys, and nursery essentials, all ethically produced in their own Fair Trade Gold Certified factory in Egypt. The company is committed to sustainability, environmental responsibility, and social welfare, ensuring every product is safe for children and kind to the planet.
Where Is Under the Nile's Headquarters?
HQ Function
Serves as the central hub for design, marketing, North American sales and distribution, and global brand management.
Notable Features:
Located in an urban commercial area, focusing on functionality and supporting the brand's operational needs. Specific architectural highlights are not prominently featured; the emphasis is on a practical workspace.
Work Culture:
A mission-driven environment focused on sustainability, ethical practices, and creating high-quality organic products. The culture is likely collaborative and passionate, reflecting the core values of the brand.
HQ Significance:
Strategically positioned in San Francisco, a hub for innovation and conscious consumerism, facilitating brand growth and connection with the US market. It bridges the Egyptian manufacturing operations with global customers.
Values Reflected in HQ: The operational focus on efficiency and connection to a conscious market reflects the company's commitment to its mission. Decisions made at the headquarters uphold the brand's ethical and sustainable principles.
Location:
Under the Nile's global presence is anchored by its GOTS certified organic cotton farm and its own Fair Trade Gold Certified manufacturing facility in Egypt. The US headquarters in San Francisco manages design, marketing, and distribution, primarily for the North American market. Products are sold internationally through their website and select retail partners, reflecting a global reach in providing organic and ethically made baby essentials.
Street Address:
1500 Kansas St., Unit 1E
City:
San Francisco
State/Province:
CA
Country:
USA
Where Else Does Under the Nile Operate Around the World?
Near Cairo, Egypt
Address: Industrial area approx. 60km northeast of Cairo (Specific address not publicly detailed).
Serves as the primary production hub, leveraging locally grown organic Egyptian cotton and skilled artisanship. It embodies the company's Fair Trade principles by providing safe employment, fair wages, and community support in the region.
Buying Intent Signals for Under the Nile
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Under the Nile? Meet the Executive Team
As of April 2025, Under the Nile' leadership includes:
Who's Investing in Under the Nile?
Under the Nile has been backed by several prominent investors over the years, including:
What Leadership Changes Has Under the Nile Seen Recently?
No major executive hires or exits have been publicly announced for Under the Nile in the last 12 months. The company's leadership, spearheaded by its founder, appears stable.
What Technology (Tech Stack) Is Used byUnder the Nile?
Discover the tools Under the Nile uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Under the Nile Email Formats and Examples
While specific email formats for Under the Nile are not publicly confirmed, companies of this nature and size commonly use standardized professional email structures. The most probable formats involve the employee's first and last name or first initial and last name.
[first].[last]@underthenile.com
Format
example.person@underthenile.com
Example
75%
Success rate
What's the Latest News About Under the Nile?
Under the Nile Official Blog • June 13, 2023
Under the Nile Factory Achieves Fair Trade Gold Certification
Under the Nile announced that its longstanding Fair Trade certified factory in Egypt has achieved the prestigious Fair Trade Gold Seal. This certification underscores the company's deep commitment to ethical production, fair wages, and safe working conditions for its employees, further solidifying its position as a leader in sustainable baby products....more
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