Under Armour
Under Armour's Overview
Under Armour, Inc. is a leading American company that designs, develops, markets, and distributes performance apparel, footwear, and accessories. Founded on the principle of making athletes better through passion, design, and the relentless pursuit of innovation, Under Armour caters to athletes at all levels and consumers with an active lifestyle worldwide. Its products are engineered with advanced fabric technologies to enhance performance in various conditions.
Where is Under Armour's Headquarters?
HQ Function
Serves as the central hub for global operations, including corporate strategy, product innovation and design, brand marketing, finance, and executive leadership.
Notable Features:
The current Tide Point campus repurposed historic waterfront buildings (formerly a Procter & Gamble soap factory), offering unique workspaces. The upcoming Port Covington campus is planned to feature state-of-the-art facilities, including innovation labs, sports fields, a track and field stadium, and direct waterfront access, designed for sustainability and employee well-being.
Work Culture:
Known for a high-energy, performance-driven culture centered around sports, innovation, and the brand's 'Protect This House' ethos. Emphasizes teamwork, resilience, and a passion for athletics.
HQ Significance:
The headquarters' location in Baltimore underscores the company's deep roots in the city where it was founded. It serves as a symbol of the brand's growth and commitment to innovation in performance gear.
Values Reflected in HQ: The headquarters, particularly the vision for Port Covington, reflects values of innovation, performance, community engagement (Baltimore focus), and sustainability.
Location:
Under Armour operates globally with key functions distributed across various regions. This includes product design and development (primarily USA, with regional input), sourcing and manufacturing (largely APAC), sales and marketing (regional HQs in EMEA, APAC, LATAM, North America), distribution centers, and retail operations (company-owned stores and wholesale partners) worldwide.
Street Address:
1020 Hull St (Tide Point - Current Primary)
City:
Baltimore
State/Province:
Maryland
Country:
USA
Under Armour's Global Presence
Amsterdam, Netherlands
Address: Olympisch Stadion 8, 1076 DE Amsterdam
Key hub for managing brand presence, partnerships, and business development within the diverse EMEA market.
Hong Kong, SAR
Address: 39/F, Oxford House, Taikoo Place, 979 King's Road, Quarry Bay
Central point for managing growth and operations in key Asian markets, including Greater China, Japan, South Korea, and Southeast Asia.
Portland, Oregon, USA
Address: Undisclosed specific building, often near major footwear hubs.
Innovation center, particularly for the company's growing footwear division, close to industry competitors and suppliers.
Shanghai, China
Address: Jing An Kerry Centre Tower 1, Level 25-26, No.1515 Nanjing West Road, Jing An District
Crucial center for managing business in one of Under Armour's most significant growth markets.
Buying Intent Signals for Under Armour
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Under Armour
As of April 2025, Under Armour' leadership includes:
Investors of Under Armour
Under Armour has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The most significant executive change in the last 12 months was the return of founder Kevin Plank as President & CEO, replacing Stephanie Linnartz. Additionally, Yassine Saidi was appointed as Chief Product Officer.
Departures
New Appointments:
Technology (Tech Stack) used by Under Armour
Discover the tools Under Armour uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Under Armour Email Formats and Examples
Under Armour commonly uses the first initial followed by the last name for their corporate email addresses.
[first_initial][last]@underarmour.com
Format
kplank@underarmour.com
Example
80%
Success rate
News and media
Under Armour Newsroom • May 16, 2024
Under Armour Reports Fourth Quarter and Full Year Fiscal 2024 Results; Provides Initial Fiscal 2025 Outlook
Under Armour announced its financial results for Q4 and the full fiscal year 2024, reporting revenue declines and outlining a strategic restructuring plan focused on cost management and reigniting growth, alongside its outlook for fiscal 2025....more
Under Armour Newsroom • April 1, 2024
Under Armour Founder Kevin Plank Appointed President & Chief Executive Officer, Effective April 1, 2024
Under Armour announced that founder Kevin Plank would return as President & CEO, succeeding Stephanie Linnartz, who stepped down after about a year. Plank aims to leverage his deep understanding of the brand to drive future growth....more
CNBC • February 8, 2024
Under Armour shares tumble as retailer cuts annual forecast again, warns of slowing demand
Under Armour reported fiscal third-quarter results that beat expectations but cut its full-year forecast due to weakening demand, particularly in North America, leading to a significant drop in share price....more
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