Under Armour
Under Armour's Overview
Under Armour, Inc. is an American company specializing in the design, manufacturing, and distribution of performance athletic apparel, footwear, and accessories. Founded in 1996 by Kevin Plank, Under Armour rose to prominence by pioneering moisture-wicking fabrics and has since expanded its product lines to cater to a wide variety of sports and fitness activities. The company's mission is to make all athletes better through passion, design, and the relentless pursuit of innovation. Headquartered in Baltimore, Maryland, Under Armour has a significant global presence, selling its products worldwide through wholesale channels, direct-to-consumer sales in company-owned stores, and e-commerce platforms.
Where is Under Armour's Headquarters?
HQ Function
Serves as the global nerve center for Under Armour, housing executive leadership, product innovation and design teams (including the UA Lighthouse facility), global marketing, brand strategy, and corporate operations.
Notable Features:
The new Port Covington campus is designed to be a state-of-the-art, sustainable environment featuring advanced R&D facilities (UA Lighthouse for manufacturing and design innovation), office spaces, a track and field, a multi-sport playing field, and direct waterfront access, promoting collaboration and athlete-centric development.
Work Culture:
Under Armour cultivates a high-energy, team-oriented work culture focused on performance, innovation, and a passion for sports. Employees, often referred to as 'teammates,' are driven by the brand's 'Protect This House' mantra, emphasizing resilience, ambition, and a commitment to making athletes better.
HQ Significance:
The Baltimore headquarters, particularly the new Port Covington development, underscores Under Armour's deep roots in the city and its commitment to long-term growth, innovation, and community engagement. It aims to be a world-class hub for athletic performance and brand storytelling.
Values Reflected in HQ: The headquarters' design and functionality reflect Under Armour's core values: 'Love Athletes,' 'Celebrate the Wins,' 'Stand for Equality,' 'Act Sustainably,' and 'Fight on Together.' The focus on R&D, athletic facilities, and sustainable design embodies these principles.
Location:
Under Armour operates on a global scale, with key functions including product design and innovation, sourcing and supply chain management, international sales and marketing, regional business operations, direct-to-consumer retail (including brand and factory houses), e-commerce, and customer service. The company has established regional headquarters and offices in North America, EMEA (Europe, Middle East, Africa), APAC (Asia-Pacific), and Latin America to support its worldwide distribution and brand expansion efforts.
Street Address:
2601 Port Covington Drive, Building 37
City:
Baltimore
State/Province:
Maryland
Country:
USA
Under Armour's Global Presence
Portland, Oregon, USA
Address: 2815 SW Barbur Blvd, Portland, OR 97201, USA
Drives cutting-edge footwear technology and design for Under Armour's global product lines, crucial for competing in the performance footwear market.
Amsterdam, Netherlands
Address: Olympisch Stadion 35-37, 1076 DE Amsterdam, Netherlands
Manages Under Armour's growth strategy and brand presence in the EMEA region, adapting global initiatives to local consumer preferences and market conditions.
Hong Kong, S.A.R., China
Address: Suites 3005-08, 30/F, Tower Two, Times Square, 1 Matheson Street, Causeway Bay, Hong Kong
Leads Under Armour's efforts to expand its footprint and market share in the rapidly growing APAC region, tailoring products and marketing to diverse cultural landscapes.
Panama City, Panama
Address: Business Park, Costa del Este, Panama City, Panama (General Area)
Facilitates Under Armour's brand growth and market penetration across Latin America, addressing the specific needs of athletes and consumers in this diverse market.
Buying Intent Signals for Under Armour
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Under Armour
As of April 2025, Under Armour' leadership includes:
Investors of Under Armour
Under Armour has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Over the past year, Under Armour has seen significant leadership changes, highlighted by the return of founder Kevin Plank as CEO. The company has also made key appointments in product leadership, regional management, and human resources to support its strategic objectives and brand revitalization efforts.
Departures
New Appointments:
Technology (Tech Stack) used by Under Armour
Discover the tools Under Armour uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Under Armour Email Formats and Examples
Under Armour commonly uses email formats such as [first_initial][last]@underarmour.com (e.g., jdoe@underarmour.com) and occasionally [first].[last]@underarmour.com. The most frequently observed and generally most successful format is the first initial followed by the last name.
flast@underarmour.com
Format
jdoe@underarmour.com
Example
85%
Success rate
News and media
Under Armour Investor Relations • May 16, 2024
Under Armour Reports Fourth Quarter and Full-Year Fiscal 2024 Results; Outlines Strategic Reset to Strengthen Brand and Improve Profitability
Under Armour, Inc. announced financial results for the fourth quarter and full fiscal year ended March 31, 2024. The company also outlined a comprehensive strategic reset aimed at driving stronger brand appeal and improving financial performance, alongside its outlook for fiscal 2025....more
Under Armour Newsroom • March 13, 2024
Under Armour Announces Leadership Transition: Kevin Plank To Become President & Chief Executive Officer, Effective April 1, 2024
Under Armour, Inc. announced that founder Kevin Plank will succeed Stephanie Linnartz as President & Chief Executive Officer, effective April 1, 2024. Linnartz will step down from her role and as a member of the Board. Plank will continue as Executive Chair of the Board....more
Under Armour Newsroom • January 17, 2024
Under Armour Opens First New Building on Its Port Covington Global Headquarters Campus
Under Armour celebrated the opening of Building 37 (TDS), its new apparel, footwear, and accessories product innovation hub. This is the first new building to open on its developing global headquarters campus in Port Covington, Baltimore, marking a significant milestone for the company's future....more
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