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UMG Events LLC is an entity associated with Universal Music Group (UMG), the world leader in music-based entertainment. It is likely focused on the planning, production, and management of live events, experiential marketing campaigns, brand activations, and bespoke entertainment experiences featuring UMG's vast roster of artists and extensive music catalog. These events could range from large-scale concerts and festivals to intimate artist showcases, corporate events, and fan engagement platforms, designed to connect artists with audiences and enhance brand partnerships. UMG Events LLC would leverage UMG's global infrastructure, artist relationships, and marketing prowess to deliver high-impact and memorable live experiences worldwide.
Serves as the core operational base for strategic event planning, global tour support coordination, brand partnership development for events, talent booking, and financial oversight for event-related activities under Universal Music Group in North America and globally.
The Santa Monica campus is a modern, multi-building complex designed to inspire creativity and collaboration. It often features advanced audio-visual facilities, meeting spaces, and areas conducive to creative brainstorming, reflecting its status as a leading entertainment company.
The work culture is generally dynamic, fast-paced, and deeply immersed in the music and entertainment industry. It emphasizes innovation, artist-centricity, collaboration across diverse teams (A&R, marketing, digital), and a passion for creating impactful live music experiences.
Its location in Santa Monica places UMG and by extension UMG Events LLC, at the heart of the global entertainment industry, facilitating close proximity to talent agencies, media partners, tech companies, and a vibrant creative community.
Through Universal Music Group's extensive global network spanning over 60 countries, UMG Events LLC supports and executes events on an international scale. This includes managing global artist tours, producing international music festivals and showcases, facilitating cross-border brand partnerships for live experiences, and adapting event concepts for diverse cultural audiences across North America, Europe, Asia-Pacific, Latin America, and Africa. They leverage local UMG offices and expertise to ensure logistical success and cultural relevance worldwide.
2220 Colorado Avenue
Santa Monica
California
USA
Address: 1755 Broadway, New York, NY 10019, USA (UMG Office)
Manages and supports event activities for the US East Coast, leveraging New York's status as a global center for media, finance, and culture to create unique event opportunities.
Address: 4 Pancras Square, London, N1C 4AG, UK (UMG International HQ)
Acts as the central point for UMG's event-related operations in the UK and EMEA regions, tailoring experiences to diverse cultural landscapes and market demands.
Address: 401 Commerce Street, Suite 1100, Nashville, TN 37219, USA (UMG Nashville Office)
Supports and develops live event opportunities within the significant country music market and the broader music ecosystem of the Southern United States.
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As of April 2025, UMG Events LLC' leadership includes:
UMG Events LLC has been backed by several prominent investors over the years, including:
Universal Music Group has seen key executive transitions aimed at strengthening its global operations and strategic focus areas. These changes often impact various divisions, including those related to event management and experiential marketing.
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Email addresses for UMG Events LLC employees, as part of Universal Music Group, typically follow standard corporate formats. The most common format is [first].[last]@umusic.com. Variations might exist but this is the primary structure.
[first].[last]@umusic.com
Format
john.doe@umusic.com
Example
90%
Success rate
Music Business Worldwide • February 1, 2024
Universal Music Group officially removed its vast music catalog from TikTok after failing to reach a new licensing agreement. This decision impacts millions of videos and could influence how UMG artists, and by extension UMG Events, promote music and engage with fans on the popular platform. Key issues included artist compensation, AI-generated music, and online safety....more
Universal Music Group Official Website • October 26, 2023
UMG announced its financial results for Q3 2023, highlighting continued revenue growth driven by subscription and streaming. This financial strength supports investments across all areas, including artist development and potentially event production capabilities managed by entities like UMG Events LLC....more
Billboard • May 18, 2023
Universal Music Group's Virgin Music Group announced a strategic partnership with mtheory, an artist development and management company. This collaboration aims to enhance services offered to independent artists, which could include expanded opportunities for live performances and event support, potentially involving UMG Events LLC's expertise....more
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