UM Worldwide (UM) is a global media agency that leverages rich business analytics and real-time intelligence to maximize growth for brands. As a key agency within IPG Mediabrands, the media and marketing solutions division of Interpublic Group (IPG), UM operates in over 100 countries with a team of more than 4,000 media and marketing specialists. The agency is committed to 'Futureproofing' clients' businesses by creating media strategies that blend data-driven insights with creativity, aiming for 'Better Science, Better Art, Better Outcomes'.
The New York headquarters serves as the nerve center for UM's global operations, driving worldwide strategy, fostering innovation, managing key international client relationships, and coordinating its network of offices.
Located in a prominent Manhattan building shared with other IPG Mediabrands agencies, the headquarters likely features a modern, open-concept workspace designed to promote collaboration, with advanced technology infrastructure and client presentation facilities.
The work culture at UM's headquarters is typically described as dynamic, fast-paced, and innovative. It emphasizes collaboration, continuous learning, and a data-driven yet creative approach to problem-solving. There's a strong focus on diversity, equity, and inclusion.
Its New York City location provides strategic advantages, including proximity to major clients, media partners, financial markets, and a rich pool of diverse talent. It underscores UM's position as a leading player in the global media landscape.
UM Worldwide maintains a significant global footprint, operating in over 100 countries across North America, Latin America, EMEA (Europe, Middle East & Africa), and APAC (Asia-Pacific). This extensive network enables UM to deliver integrated, data-driven media solutions tailored to local market conditions while leveraging global insights and best practices. Functions supported globally include strategic media planning and buying across all traditional and digital channels, advanced analytics and research, performance marketing, content creation, programmatic advertising, and specialized services for various industries.
100 W 33rd Street
New York
NY
USA
Address: The Bailey, 16 Old Bailey, London, EC4M 7EG, UK
Serves as a strategic center for the EMEA region, adapting global strategies to local market nuances, fostering regional client relationships, and driving media innovation within Europe.
Address: 100 Chalmers Street, Surry Hills, NSW 2010, Australia
Drives client growth in Australia and New Zealand, acting as a center of excellence for media innovation in the Asia-Pacific region and contributing significantly to UM's network capabilities in APAC.
Address: 10 Bay Street, Suite 1200, Toronto, ON M5J 2S3, Canada
Caters specifically to the unique Canadian media landscape, offering localized expertise while leveraging UM's global network resources for national and international brands operating in Canada.
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As of April 2025, UM Worldwide' leadership includes:
UM Worldwide has been backed by several prominent investors over the years, including:
The past 12 months at UM Worldwide saw significant leadership transitions, most notably the appointment of Andrea Suarez as Global CEO. There has also been a focus on strengthening data leadership with key promotions, reflecting the agency's commitment to data-driven strategies.
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UM Worldwide commonly utilizes the email format combining an employee's first name and last name, separated by a period, followed by the @umww.com domain. This is a standard pattern for many large corporations and helps in easily identifying and reaching out to employees.
first.last@umww.com
Format
jane.doe@umww.com
Example
85%
Success rate
Adweek • March 2024
UM successfully defended and retained the U.S. media planning and buying responsibilities for General Mills, one of the largest CPG advertisers. The decision came after a competitive review, reinforcing a long-standing partnership....more
Ad Age • January 2024
UM Worldwide was recognized in Ad Age's annual 'Best Places to Work' list for 2024. This accolade highlights the agency's commitment to fostering a positive work environment, strong company culture, and robust employee benefits and development programs....more
Campaign US • October 2023
Andrea Suarez was appointed as the new Global CEO of UM, taking over from Eileen Kiernan who was promoted to Global CEO of IPG Mediabrands. Suarez previously led IPG Mediabrands in Latin America....more
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