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UltraPlay is an established iGaming technology provider, renowned for its comprehensive turn-key solutions since its inception in 2010. Specializing in sports betting, eSports wagering, live betting, and online casino platforms, UltraPlay also explores innovative blockchain technology integrations. They empower businesses globally with their award-winning B2B betting products, enabling operators to offer a rich and engaging experience to their end-users.
Serves as the central hub for UltraPlay's global operations, including product development, software engineering, business development, marketing, and corporate administration.
Located in a modern business center, likely featuring contemporary office amenities, advanced IT infrastructure, and spaces designed to foster collaboration and innovation for its tech-focused teams.
UltraPlay fosters a dynamic and innovative work environment, emphasizing technological advancement, teamwork, and a passion for the gaming industry. The culture encourages continuous learning and development to stay at the forefront of iGaming solutions.
The Sofia headquarters is pivotal for UltraPlay's strategic planning, R&D efforts in sports and eSports betting technology, and managing its international client relationships and service delivery.
While headquartered in Sofia, Bulgaria, UltraPlay supports a global clientele with its iGaming platform and betting solutions. Their services are utilized by operators in various international markets, reflecting a widespread presence through their technology and partnerships across Europe, Asia, Latin America, and other emerging gaming regions. They provide multilingual support and solutions adaptable to diverse regulatory environments.
Business Center Sky City, Office 2, floor 7, G.M. Dimitrov blvd 53
Sofia
Sofia City
Bulgaria
No additional office locations available.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, UltraPlay' leadership includes:
UltraPlay has been backed by several prominent investors over the years, including:
Based on publicly available information, UltraPlay has maintained a stable core executive team over the last 12 months, with no major C-level hires or departures widely announced. The existing leadership continues to drive the company's strategy.
Discover the tools UltraPlay uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
UltraPlay primarily utilizes the 'first.last@ultraplay.com' email format for its employees. This is a common professional standard, allowing for easy contact with team members.
first.last@ultraplay.com
Format
jane.doe@ultraplay.com
Example
85%
Success rate
European Gaming • May 2, 2024
UltraPlay is set to exhibit its advanced eSports betting solutions and iGaming platform at the upcoming SiGMA Asia summit in Manila, aiming to expand its presence in the Asian market....more
Yogonet • March 7, 2024
UltraPlay secured two prestigious awards at the European Gaming Awards 2024, being recognized as the Best eSports Provider and a Rising Star in Sports Betting Technology, underscoring its leadership in these segments....more
Gaming Intelligence • February 13, 2024
UltraPlay has partnered with Oddin.gg to integrate its advanced eSports odds feed and betting solutions, further strengthening UltraPlay's market-leading eSports betting product....more
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