What Does Ula Do?

Total employees549
HeadquartersJakarta
Founded2020

uladotapp, operating under the brand name Ula, is an Indonesian B2B e-commerce marketplace founded in 2020. The company aims to empower small and medium-sized enterprises (MSMEs), particularly traditional 'warung' retailers, by providing them with a comprehensive suite of tools including an extensive product catalog, efficient inventory management, competitive pricing, working capital solutions, and streamlined logistics. Ula leverages technology to modernize the supply chain for these neighborhood stores, helping them increase their income and operational efficiency.

Where Is Ula's Headquarters?

Ula officeUla officeUla officeUla office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for strategic decision-making, product development, engineering, marketing, and operations management for uladotapp's Indonesian market focus.

Notable Features:

While specific architectural details are not widely publicized, uladotapp's headquarters likely features a modern, open-plan office design conducive to collaboration and innovation, typical of tech companies.

Work Culture:

The work culture at uladotapp's HQ is expected to be dynamic, fast-paced, and mission-driven, with a strong emphasis on technological innovation, empowering local businesses, and fostering a collaborative team environment.

HQ Significance:

The Jakarta headquarters is significant as it anchors uladotapp's operations in its primary market, Indonesia, facilitating direct engagement with the local business ecosystem and driving the company's growth strategy.

Values Reflected in HQ: The headquarters environment likely reflects uladotapp's core values such as customer-centricity (focus on MSMEs), innovation, agility, impact, and collaboration.

Location:

uladotapp's (operating as Ula) primary operational footprint is concentrated within Indonesia, where it serves a vast network of MSMEs. While its customer-facing activities are Indonesia-centric, its technology development may involve global talent, and it engages with a global investor base and international partners to support its mission and growth.

Street Address:

Specific street address not publicly disclosed. Typically located in a major business district in Jakarta.

City:

Jakarta

State/Province:

DKI Jakarta

Country:

Indonesia

Where Else Does Ula Operate Around the World?

Surabaya, East Java, Indonesia (Representative Regional Hub)

Address: Specific public address not available; typically situated in strategic commercial or logistics zones.

To support and expand uladotapp's (Ula) services to small retailers in East Java, providing localized assistance and ensuring efficient delivery of goods. Ula operates across various regions in Indonesia, including Java, Sumatra, Kalimantan, Bali, and Sulawesi, implying multiple such operational hubs.

Buying Intent Signals for Ula

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Ula? Meet the Executive Team

As of April 2025, Ula' leadership includes:

Nipun Mehra - Co-Founder & Chief Executive Officer
Alan Wong - Co-Founder & Chief Technology Officer
Derry Sakti - Co-Founder & Chief Product Officer
Riky Tenggara - Co-Founder & Chief Commercial Officer

Who's Investing in Ula?

Ula has been backed by several prominent investors over the years, including:

B Capital Group
Prosus Ventures
Sequoia Capital India
Lightspeed Venture Partners
Tencent
Bezos Expeditions
AC Ventures
Alpha JWC Ventures
Quona Capital
Saison Capital

What Leadership Changes Has Ula Seen Recently?

Hire0
Exits0

In the past 12-18 months, uladotapp (operating as Ula) has focused on strategic leadership enhancement, highlighted by the appointment of Pandu Sjahrir to its Board of Commissioners in May 2023. Public announcements regarding other C-level executive hires or departures directly within the executive team in the last 12 months have been limited.

New Appointments:

Pandu Sjahrir, Pandu Sjahrir appointed to uladotapp's (Ula) Board of Commissioners, bringing extensive experience in Indonesia's tech and investment landscape.

What Technology (Tech Stack) Is Used byUla?

Discover the tools Ula uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Ula Email Formats and Examples

uladotapp (operating as Ula with the domain ula.app) likely utilizes standardized professional email formats. Based on common industry practices and available data for Ula, the predominant email structure appears to be a combination of the employee's first and last name.

[first].[last]@ula.app

Format

jane.doe@ula.app

Example

75%

Success rate

What's the Latest News About Ula?

TechCrunch • November 28, 2023

uladotapp (as Ula) secures $23.1M in Series B extension round

uladotapp, operating as Ula, an Indonesian B2B e-commerce platform, raised $23.1 million in a Series B extension. The round was co-led by B Capital and Prosus Ventures, with participation from AC Ventures and Citius. Funds are aimed at enhancing its platform and expanding reach among Indonesia's small retailers....more

TechCrunch • June 14, 2023

uladotapp (as Ula) shifts strategy to focus on profitability

Amidst evolving market conditions, uladotapp (operating as Ula) informed its employees of a strategic pivot towards achieving profitability. This involves optimizing operations and refining its business model to ensure long-term sustainability and growth in the Indonesian B2B e-commerce sector....more

DealStreetAsia / Tech in Asia • May 16, 2023

uladotapp (as Ula) strengthens board with Pandu Sjahrir appointment

uladotapp (operating as Ula) announced that Pandu Sjahrir, a respected figure in Indonesia's technology and investment landscape, joined its Board of Commissioners. This appointment is expected to bring valuable strategic guidance to the company....more

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