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uladotapp, operating under the brand name Ula, is an Indonesian B2B e-commerce marketplace founded in 2020. The company aims to empower small and medium-sized enterprises (MSMEs), particularly traditional 'warung' retailers, by providing them with a comprehensive suite of tools including an extensive product catalog, efficient inventory management, competitive pricing, working capital solutions, and streamlined logistics. Ula leverages technology to modernize the supply chain for these neighborhood stores, helping them increase their income and operational efficiency.
Serves as the central hub for strategic decision-making, product development, engineering, marketing, and operations management for uladotapp's Indonesian market focus.
While specific architectural details are not widely publicized, uladotapp's headquarters likely features a modern, open-plan office design conducive to collaboration and innovation, typical of tech companies.
The work culture at uladotapp's HQ is expected to be dynamic, fast-paced, and mission-driven, with a strong emphasis on technological innovation, empowering local businesses, and fostering a collaborative team environment.
The Jakarta headquarters is significant as it anchors uladotapp's operations in its primary market, Indonesia, facilitating direct engagement with the local business ecosystem and driving the company's growth strategy.
uladotapp's (operating as Ula) primary operational footprint is concentrated within Indonesia, where it serves a vast network of MSMEs. While its customer-facing activities are Indonesia-centric, its technology development may involve global talent, and it engages with a global investor base and international partners to support its mission and growth.
Specific street address not publicly disclosed. Typically located in a major business district in Jakarta.
Jakarta
DKI Jakarta
Indonesia
Address: Specific public address not available; typically situated in strategic commercial or logistics zones.
To support and expand uladotapp's (Ula) services to small retailers in East Java, providing localized assistance and ensuring efficient delivery of goods. Ula operates across various regions in Indonesia, including Java, Sumatra, Kalimantan, Bali, and Sulawesi, implying multiple such operational hubs.
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As of April 2025, Ula' leadership includes:
Ula has been backed by several prominent investors over the years, including:
In the past 12-18 months, uladotapp (operating as Ula) has focused on strategic leadership enhancement, highlighted by the appointment of Pandu Sjahrir to its Board of Commissioners in May 2023. Public announcements regarding other C-level executive hires or departures directly within the executive team in the last 12 months have been limited.
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uladotapp (operating as Ula with the domain ula.app) likely utilizes standardized professional email formats. Based on common industry practices and available data for Ula, the predominant email structure appears to be a combination of the employee's first and last name.
[first].[last]@ula.app
Format
jane.doe@ula.app
Example
75%
Success rate
TechCrunch • November 28, 2023
uladotapp, operating as Ula, an Indonesian B2B e-commerce platform, raised $23.1 million in a Series B extension. The round was co-led by B Capital and Prosus Ventures, with participation from AC Ventures and Citius. Funds are aimed at enhancing its platform and expanding reach among Indonesia's small retailers....more
TechCrunch • June 14, 2023
Amidst evolving market conditions, uladotapp (operating as Ula) informed its employees of a strategic pivot towards achieving profitability. This involves optimizing operations and refining its business model to ensure long-term sustainability and growth in the Indonesian B2B e-commerce sector....more
DealStreetAsia / Tech in Asia • May 16, 2023
uladotapp (operating as Ula) announced that Pandu Sjahrir, a respected figure in Indonesia's technology and investment landscape, joined its Board of Commissioners. This appointment is expected to bring valuable strategic guidance to the company....more
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