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ulabox
What Does ulabox Do?
Ulabox was a pioneering Spanish online-only supermarket, founded in 2011, offering a wide variety of groceries, fresh products, and household goods delivered directly to consumers' homes. Known for its user-friendly platform and focus on customer convenience, Ulabox established itself as a key player in Spain's e-grocery market. In late 2020, Ulabox was acquired by Ametller Origen, a prominent Catalan food group specializing in fresh, high-quality produce. Ulabox now operates as the online channel for Ametller Origen, combining its technological expertise with Ametller Origen's strong product sourcing and retail footprint to enhance the online grocery shopping experience in Spain, particularly in Catalonia.
Where Is ulabox's Headquarters?
HQ Function
Serves as a key hub for e-commerce operations, technology development, digital marketing, and customer experience management for the Ulabox online grocery service, integrated within the Ametller Origen group.
Notable Features:
Located in the innovative @22 district of Barcelona, known for technology companies. The office space is likely modern, designed to foster collaboration and agile development, equipped with the necessary infrastructure for managing a significant e-commerce platform.
Work Culture:
Historically, Ulabox fostered a dynamic, fast-paced, and customer-centric culture typical of a tech startup. This is now blended with Ametller Origen's values of product quality, sustainability, and connection to origin, maintaining a strong focus on technological innovation for its online services.
HQ Significance:
This Barcelona hub is crucial for managing the Ulabox platform, ensuring seamless online shopping, coordinating with logistics, and driving digital strategy for Ametller Origen's online grocery segment.
Values Reflected in HQ: The operational hub reflects values of innovation, efficiency, customer convenience, technological advancement, and, through its integration with Ametller Origen, a commitment to quality and fresh products.
Location:
Ulabox primarily operates within Spain, with a strong historical and current focus on Catalonia. Its services are tailored to the Spanish market. While its online platform is accessible globally for browsing, its delivery operations are geographically restricted to its service areas in Spain. Its integration with Ametller Origen, a group also focused on the Spanish market (predominantly Catalonia), reinforces this regional concentration.
Street Address:
Carrer de la Llacuna, 161, Planta 3
City:
Barcelona
State/Province:
Catalonia
Country:
Spain
Where Else Does ulabox Operate Around the World?
Barcelona, Catalonia/Spain
Address: Mercabarna Zone (Specific Ametller Origen/Ulabox integrated warehouse within the larger Mercabarna food logistics park)
Serves as a critical logistics and distribution point for fresh produce and groceries for the Barcelona metropolitan area and wider Catalonia, ensuring product availability and efficient delivery for online orders placed through the Ulabox platform.
Buying Intent Signals for ulabox
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading ulabox? Meet the Executive Team
As of April 2025, ulabox' leadership includes:
Who's Investing in ulabox?
ulabox has been backed by several prominent investors over the years, including:
What Leadership Changes Has ulabox Seen Recently?
No specific high-profile executive hires or exits directly attributed solely to the 'Ulabox brand' have been publicly announced in the last 12 months. Leadership and operational management for the online grocery service are integrated within the Ametller Origen group since the acquisition in 2020. Key leadership for the online channel now resides within Ametller Origen's broader executive structure.
What Technology (Tech Stack) Is Used byulabox?
Discover the tools ulabox uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
ulabox Email Formats and Examples
As Ulabox is now part of Ametller Origen, employee email addresses likely follow the Ametller Origen corporate domain and format. Common professional email formats include [first].[last]@[companydomain] or [first_initial][last]@[companydomain]. Historical Ulabox formats may no longer be active for new communications.
Likely current: [first].[last]@ametllerorigen.cat or [first_initial][last]@ametllerorigen.cat. Historically for Ulabox: [first].[last]@ulabox.com or [first_initial][last]@ulabox.com
Format
Example (current Ametller Origen format): maria.garcia@ametllerorigen.cat or mgarcia@ametllerorigen.cat
Example
75%
Success rate
What's the Latest News About ulabox?
The Grapevine / Alimarket • November 9, 2023
Ulabox Platform Technology Central to Ametller Origen's Online Channel Software Upgrade
Ametller Origen is investing significantly in new software and technology to enhance its online sales channel, which is largely built upon the Ulabox platform acquired in 2020. This initiative focuses on improving user experience, optimizing logistics, and expanding digital capabilities for its e-grocery services....more
eleconomista.es • November 8, 2023
Ametller Origen Leverages Ulabox Legacy in €2 Million Online Grocery Enhancement
Ametller Origen announced a two million euro investment to upgrade its online channel, which incorporates the technological foundation and expertise of the former Ulabox. The funds aim to improve customer experience, logistics efficiency, and expand its 'click & collect' services, with a strategic goal to significantly grow its online sales....more
La Vanguardia • October 27, 2020
Ulabox Acquired by Ametller Origen to Power Grocery Group's E-commerce Expansion
The Catalan food group Ametller Origen acquired Ulabox, Spain's pioneering online-only supermarket. This strategic acquisition was aimed at significantly strengthening Ametller Origen's e-commerce capabilities by integrating Ulabox's established technology, operational expertise, and customer base into its wider offering of fresh and elaborated products....more
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