What Does UK Sport Do?

Total employees136
HeadquartersLondon
Founded1997

UK Sport is the United Kingdom's strategic high-performance sports agency, responsible for investing National Lottery and government funds to support the nation's elite athletes and drive success in Olympic and Paralympic Games. Its mission is to lead high-performance sport to enable extraordinary moments that enrich lives. UK Sport works in partnership with National Governing Bodies (NGBs), athletes, and support staff to deliver world-class programmes, cutting-edge science, medicine, technology, and engineering. Key functions include talent identification, performance pathway development, major event hosting, and fostering a culture of excellence and integrity in British sport.

Where Is UK Sport's Headquarters?

UK Sport officeUK Sport officeUK Sport officeUK Sport office
*Images sourced via web search. Rights belong to original owners

HQ Function

The London headquarters serves as the primary centre for strategic planning, funding allocation, policy development, performance monitoring, and administrative operations supporting the UK's high-performance sports system.

Notable Features:

A modern office facility designed to support collaborative work and efficient operations. Its location in Bloomsbury offers good transport links and proximity to other relevant organizations.

Work Culture:

A professional, collaborative, and dynamic environment driven by a passion for high-performance sport and national success. Emphasis on expertise, integrity, innovation, and supporting athletes and sports effectively.

HQ Significance:

The headquarters is the nerve centre for the UK's elite sport strategy and investment, playing a crucial role in coordinating efforts that lead to British success on the global sporting stage.

Values Reflected in HQ: The headquarters reflects values of professionalism, efficiency, and collaboration, providing a modern and functional environment conducive to strategic planning and support for UK sport.

Location:

While UK Sport's primary operations are focused on supporting British athletes and sports within the UK, its global presence is manifested through several key functions. This includes supporting Team GB and ParalympicsGB athletes competing at international events worldwide, engaging in international sports diplomacy, collaborating with international federations and anti-doping agencies, and playing a strategic role in attracting, bidding for, and staging major international sporting events in the UK. UK Sport also shares best practices and contributes to global sports development initiatives.

Street Address:

21 Bloomsbury Street

City:

London

State/Province:

N/A

Country:

United Kingdom

Where Else Does UK Sport Operate Around the World?

No additional office locations available.

Buying Intent Signals for UK Sport

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading UK Sport? Meet the Executive Team

As of April 2025, UK Sport' leadership includes:

Sally Munday OBE - Chief Executive Officer
Dame Katherine Grainger - Chair
Simon Morton - Deputy CEO & Director of Sporting System & NGB Support
Dr Kate Baker - Director of Performance
Naomii Morton - Director of People
Michael Gomersall - Director of Finance & Corporate Services
Tulsen Tollett - Director of International Relations, Major Events & NGBs
Matheu Parr - Director of Strategic Relationships and Communications

Who's Investing in UK Sport?

UK Sport has been backed by several prominent investors over the years, including:

The National Lottery
UK Government (Department for Culture, Media and Sport)

What Leadership Changes Has UK Sport Seen Recently?

Hire3
Exits0

In the past 12-18 months, UK Sport has strengthened its executive team with key directorial appointments in People, Strategic Relationships & Communications, and International Relations & Major Events. The Deputy CEO role was also formally assigned to an existing director, indicating a focus on bolstering strategic leadership. No major executive departures have been publicly announced during this period.

New Appointments:

Naomii Morton, Naomii Morton appointed as Director of People to lead human resources and organizational culture.
Matheu Parr, Matheu Parr appointed to lead UK Sport's strategic partnerships and communication efforts.
Tulsen Tollett, Tulsen Tollett appointed to oversee international sporting relations and major event strategies.
Simon Morton, Simon Morton's role expanded to include Deputy CEO, underscoring his senior leadership position.

What Technology (Tech Stack) Is Used byUK Sport?

Discover the tools UK Sport uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

UK Sport Email Formats and Examples

UK Sport, as a governmental agency, typically uses a standard email format. The most common format is firstname.lastname@uksport.gov.uk. Variations might exist but this is the primary structure.

[first].[last]@uksport.gov.uk

Format

jane.doe@uksport.gov.uk

Example

90%

Success rate

What's the Latest News About UK Sport?

UK Sport WebsiteFebruary 28, 2024

UK Sport and EIS Launch New Mental Health Strategy for Olympic and Paralympic Sport

UK Sport, in collaboration with the English Institute of Sport (EIS), has launched an ambitious new mental health strategy for the high-performance community, aiming to ensure sports are mentally healthy environments....more

UK Sport WebsiteFebruary 20, 2024

UK Sport and The True Athlete Project Announce Expansion of Mentoring Programme

UK Sport and The True Athlete Project are expanding their mentoring programme, pairing current and aspiring athletes with experienced mentors to support their holistic development....more

UK Sport WebsiteNovember 30, 2023

National Lottery Funding Delivers Major Social Impact, New UK Sport Report Reveals

A new report commissioned by UK Sport highlights the significant social return on investment generated by National Lottery funding in high-performance sport, extending beyond medals to community benefits....more

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