What Does United Entertainment Group Do?

Total employees155
HeadquartersNew York
Founded2007

UEG Worldwide (United Entertainment Group) is a global agency focused on entertainment, sports, and lifestyle marketing. As part of the DJE Holdings network, UEG specializes in creating authentic connections between brands and consumers by leveraging the power of culture. Their services include talent and influencer marketing, brand partnerships, experiential activations, content creation, and communications strategy. They work with leading global brands to develop culturally relevant and impactful campaigns.

Where Is United Entertainment Group's Headquarters?

United Entertainment Group officeUnited Entertainment Group officeUnited Entertainment Group officeUnited Entertainment Group office
*Images sourced via web search. Rights belong to original owners

HQ Function

The New York headquarters serves as the central command for global strategy, client services, creative innovation, and operational management across UEG's international network.

Notable Features:

Situated within a modern office building, likely co-located with other DJE Holdings companies, the headquarters probably features collaborative workspaces, advanced technology infrastructure, and facilities designed to inspire creativity and teamwork.

Work Culture:

The work culture at UEG's NYC headquarters is characterized by its fast-paced, dynamic, and collaborative environment. It reflects the agency's immersion in the constantly evolving worlds of entertainment, sports, and lifestyle, with a strong emphasis on innovation and cultural relevance.

HQ Significance:

Its New York City location provides UEG with unparalleled access to major media outlets, Fortune 500 companies, diverse talent pools, and emerging cultural trends, anchoring its global operations in a key influential market.

Values Reflected in HQ: The headquarters' environment and operations aim to reflect UEG's core values: 'Culture Obsessed, Client Focused, Creatively Driven, and Community Minded,' fostering an atmosphere of innovation and partnership.

Location:

UEG Worldwide operates with a significant global footprint, with key offices in North America, Europe, and Asia. Globally, the agency supports functions including international brand strategy, multinational talent and influencer procurement, execution of global sports and entertainment partnerships, culturally adapted content creation and distribution, and coordinated experiential marketing campaigns across diverse markets.

Street Address:

250 Hudson Street

City:

New York

State/Province:

NY

Country:

USA

Where Else Does United Entertainment Group Operate Around the World?

Los Angeles, CA/USA

Address: 5670 Wilshire Blvd, Los Angeles, CA 90036 (Likely co-located or associated with Edelman's LA office)

To leverage direct access to the heart of the entertainment world, facilitating authentic brand storytelling and partnerships within film, television, music, gaming, and influencer culture.

London, UK

Address: Francis House, 11 Francis St, London SW1P 1DE, UK (Likely co-located or associated with Edelman's London office)

To act as a strategic center for European client service, cultural trendspotting, and execution of campaigns that resonate with regional audiences in sports, entertainment, and lifestyle.

Chicago, IL/USA

Address: 111 N Canal St, Chicago, IL 60606 (Likely co-located or associated with Edelman's Chicago office)

To provide regional expertise and client service in a key US market, leveraging Chicago's status as a commercial and cultural hub.

Dallas, TX/USA

Address: 2100 Ross Ave Suite 2000, Dallas, TX 75201 (Likely co-located or associated with Edelman's Dallas office)

To cater to the specific market dynamics and cultural nuances of the Texas and broader Southern US region, driving brand engagement through localized strategies.

Buying Intent Signals for United Entertainment Group

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading United Entertainment Group? Meet the Executive Team

As of April 2025, United Entertainment Group' leadership includes:

Brie Bryant - Chief Executive Officer
Jarrod Moses - Founder and Chairman
Mary Ann Reilly - Chief Growth Officer
Robby Wells - EVP, Head of Sports
Sara Prayers - EVP, Head of Entertainment

Who's Investing in United Entertainment Group?

United Entertainment Group has been backed by several prominent investors over the years, including:

DJE Holdings (Parent Company)

What Leadership Changes Has United Entertainment Group Seen Recently?

Hire2
Exits0

In the past year, UEG Worldwide has made strategic appointments to bolster its leadership team, particularly in growth and regional management, indicating a focus on expanding market presence and service capabilities. No major public executive departures have been noted.

New Appointments:

Mary Ann Reilly, Mary Ann Reilly was appointed as Chief Growth Officer, tasked with driving new business opportunities and overseeing strategic growth initiatives for the agency.
Ashley Calver, Ashley Calver was named Managing Director of UEG's London office, responsible for leading the agency's UK and EMEA business and expansion efforts.

What Technology (Tech Stack) Is Used byUnited Entertainment Group?

Discover the tools United Entertainment Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

United Entertainment Group Email Formats and Examples

UEG Worldwide primarily uses the email format [first].[last]@uegworldwide.com. This is a common structure for companies within the DJE Holdings network, ensuring professional and consistent communication.

[first].[last]@uegworldwide.com

Format

jane.doe@uegworldwide.com

Example

85%

Success rate

What's the Latest News About United Entertainment Group?

UEG WorldwideFebruary 29, 2024

UEG Worldwide and ASICS Launch 'Always In Motion' Campaign

UEG Worldwide partnered with ASICS to unveil the 'Always In Motion' campaign, a dynamic initiative designed to celebrate the joy of movement and ASICS' commitment to well-being through compelling storytelling and engaging consumer activations....more

PRovoke MediaJune 1, 2023

UEG Names Ashley Calver To Run London Office

United Entertainment Group (UEG) announced the appointment of Ashley Calver as the new managing director of its London office. Calver is tasked with leading the agency's UK and EMEA operations and driving regional growth....more

PRWeekFebruary 21, 2023

UEG hires Mary Ann Reilly as chief growth officer

United Entertainment Group has appointed Mary Ann Reilly to the role of chief growth officer. In her new position, Reilly will focus on spearheading new business development and advancing strategic growth initiatives for the global agency....more

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