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UEG Worldwide (United Entertainment Group) is a global agency focused on entertainment, sports, and lifestyle marketing. As part of the DJE Holdings network, UEG specializes in creating authentic connections between brands and consumers by leveraging the power of culture. Their services include talent and influencer marketing, brand partnerships, experiential activations, content creation, and communications strategy. They work with leading global brands to develop culturally relevant and impactful campaigns.
The New York headquarters serves as the central command for global strategy, client services, creative innovation, and operational management across UEG's international network.
Situated within a modern office building, likely co-located with other DJE Holdings companies, the headquarters probably features collaborative workspaces, advanced technology infrastructure, and facilities designed to inspire creativity and teamwork.
The work culture at UEG's NYC headquarters is characterized by its fast-paced, dynamic, and collaborative environment. It reflects the agency's immersion in the constantly evolving worlds of entertainment, sports, and lifestyle, with a strong emphasis on innovation and cultural relevance.
Its New York City location provides UEG with unparalleled access to major media outlets, Fortune 500 companies, diverse talent pools, and emerging cultural trends, anchoring its global operations in a key influential market.
UEG Worldwide operates with a significant global footprint, with key offices in North America, Europe, and Asia. Globally, the agency supports functions including international brand strategy, multinational talent and influencer procurement, execution of global sports and entertainment partnerships, culturally adapted content creation and distribution, and coordinated experiential marketing campaigns across diverse markets.
250 Hudson Street
New York
NY
USA
Address: 5670 Wilshire Blvd, Los Angeles, CA 90036 (Likely co-located or associated with Edelman's LA office)
To leverage direct access to the heart of the entertainment world, facilitating authentic brand storytelling and partnerships within film, television, music, gaming, and influencer culture.
Address: Francis House, 11 Francis St, London SW1P 1DE, UK (Likely co-located or associated with Edelman's London office)
To act as a strategic center for European client service, cultural trendspotting, and execution of campaigns that resonate with regional audiences in sports, entertainment, and lifestyle.
Address: 111 N Canal St, Chicago, IL 60606 (Likely co-located or associated with Edelman's Chicago office)
To provide regional expertise and client service in a key US market, leveraging Chicago's status as a commercial and cultural hub.
Address: 2100 Ross Ave Suite 2000, Dallas, TX 75201 (Likely co-located or associated with Edelman's Dallas office)
To cater to the specific market dynamics and cultural nuances of the Texas and broader Southern US region, driving brand engagement through localized strategies.
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As of April 2025, United Entertainment Group' leadership includes:
United Entertainment Group has been backed by several prominent investors over the years, including:
In the past year, UEG Worldwide has made strategic appointments to bolster its leadership team, particularly in growth and regional management, indicating a focus on expanding market presence and service capabilities. No major public executive departures have been noted.
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UEG Worldwide primarily uses the email format [first].[last]@uegworldwide.com. This is a common structure for companies within the DJE Holdings network, ensuring professional and consistent communication.
[first].[last]@uegworldwide.com
Format
jane.doe@uegworldwide.com
Example
85%
Success rate
UEG Worldwide • February 29, 2024
UEG Worldwide partnered with ASICS to unveil the 'Always In Motion' campaign, a dynamic initiative designed to celebrate the joy of movement and ASICS' commitment to well-being through compelling storytelling and engaging consumer activations....more
PRovoke Media • June 1, 2023
United Entertainment Group (UEG) announced the appointment of Ashley Calver as the new managing director of its London office. Calver is tasked with leading the agency's UK and EMEA operations and driving regional growth....more
PRWeek • February 21, 2023
United Entertainment Group has appointed Mary Ann Reilly to the role of chief growth officer. In her new position, Reilly will focus on spearheading new business development and advancing strategic growth initiatives for the global agency....more
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