HQ Function

The Pokolbin estate serves as the central hub for all company operations, including viticulture (grape growing), winemaking, ageing, bottling, global distribution logistics, marketing, sales, administration, and direct-to-consumer experiences at their historic cellar door.

Notable Features:

The estate is famed for its historic ironbark winery buildings, including the original slab hut built by founder Edward Tyrrell in 1858. It also features some of Australia's oldest vineyards, like the 'Old Patch' Shiraz vines planted in 1879, a modern winemaking facility, extensive cellars, and a renowned cellar door that offers tastings and tours, showcasing the family's winemaking history.

Work Culture:

The work culture at Tyrrell's Wines is deeply rooted in its strong family tradition, a profound passion for winemaking excellence, and a respectful connection to the Hunter Valley terroir. It emphasizes craftsmanship, unwavering quality, environmental sustainability, and a collaborative team environment. Many employees have long tenures, reflecting a sense of belonging and shared commitment to the Tyrrell's legacy of producing world-class wines.

HQ Significance:

The Pokolbin headquarters is profoundly significant as it is the birthplace and continuous operational heart of Tyrrell's Wines for over 165 years. It represents a living piece of Australian wine history, home to some of the country's oldest and most revered vineyards, and is central to the brand's identity and heritage.

Values Reflected in HQ: The headquarters vividly reflects Tyrrell's core values: heritage, quality, authenticity, family, and sustainability. The preservation of historic buildings and old vines showcases deep respect for tradition and provenance, while modern facilities, sustainable viticulture, and the family's continued involvement demonstrate a commitment to enduring excellence and responsible stewardship.

Location:

Tyrrell's Wines enjoys a significant global presence, exporting its premium Australian wines to over 30 countries worldwide. Key international markets include the United Kingdom, the United States, Canada, Japan, and various other nations across Europe, Asia, and Oceania. Their global reach is facilitated through a network of carefully selected import and distribution partners who understand and champion the quality and heritage of Tyrrell's wines. The company actively participates in international wine fairs, trade shows, and promotional events to support its brand recognition and market development efforts globally.

Street Address:

1838 Broke Road

City:

Pokolbin

State/Province:

NSW

Country:

Australia