What Does Tulip Do?

Total employees235
HeadquartersKitchener
Founded2013

Tulip is a global leader in cloud-based retail mobile solutions, designed to empower store associates and elevate the customer experience. Their platform provides a comprehensive suite of tools including clienteling, assisted selling, mobile Point of Sale (POS), order management, and store communications. By connecting associates with product information, customer data, and enterprise systems, Tulip helps retailers like Chanel, Lululemon, Mulberry, and Coach create more personalized and efficient in-store interactions, ultimately driving sales and customer loyalty. The company focuses on bridging the gap between digital and physical retail, enabling a truly unified commerce experience.

Where Is Tulip's Headquarters?

Tulip officeTulip officeTulip officeTulip office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for core operations, including product development, engineering, executive leadership, and global strategy.

Notable Features:

Located in the Breithaupt Block, a redeveloped historic industrial complex known for its modern office spaces catering to tech companies, blending heritage architecture with contemporary design.

Work Culture:

Fosters a collaborative, innovative, and fast-paced environment. Emphasizes empowering employees, continuous learning, and a customer-centric approach to problem-solving.

HQ Significance:

Its Kitchener location places Tulip within a vibrant technology ecosystem, facilitating talent acquisition, innovation partnerships, and industry collaboration with institutions like the University of Waterloo.

Values Reflected in HQ: The choice of a modern, revitalized space in a tech hub reflects Tulip's values of innovation, growth, and forward-thinking within the retail technology sector.

Location:

Tulip supports global retailers with its cloud-based platform, enabling functions such as international sales operations, localized clienteling, multi-currency and multi-language POS, and coordinated store operations across different countries. Their international offices in North America, EMEA, and APAC provide regional sales, implementation, and support services to ensure a consistent brand experience worldwide and cater to the specific needs of diverse markets.

Street Address:

151 Charles Street West, Suite 200

City:

Kitchener

State/Province:

Ontario

Country:

Canada

Where Else Does Tulip Operate Around the World?

Toronto, Ontario, Canada

Address: Specific address not publicly listed; typically a central business location.

Strengthens presence in Canada's largest city and a key North American retail hub.

New York, NY, USA

Address: Specific address not publicly listed; typically a prominent Manhattan business location.

Drives growth and market penetration in the significant United States retail sector.

Milan, Italy

Address: Specific address not publicly listed; business district catering to international companies.

Serves as a strategic base for European operations, particularly within the fashion capital of Milan.

London, United Kingdom

Address: Specific address not publicly listed; central London business area.

Key operational center for the UK market and a gateway to European retailers.

Paris, France

Address: Specific address not publicly listed; business district in Paris.

Caters to the prominent French luxury retail market and supports European expansion.

Tokyo, Japan

Address: Specific address not publicly listed; central Tokyo business district.

Establishes and grows Tulip's presence in the dynamic Asia-Pacific retail sector.

Buying Intent Signals for Tulip

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Tulip? Meet the Executive Team

As of April 2025, Tulip' leadership includes:

Ali Asaria - Founder & Chief Executive Officer
Ian Rawlins - President & Chief Operating Officer
Reza Bokhari - Chief Financial Officer
April Cielorksy - SVP, Product
Marco Osato - SVP, EMEA & APAC
Tom Fonder - SVP, Sales, Americas
Rob Hollenbeck - SVP, Engineering
Naseem Saloojee - SVP, People & Culture

Who's Investing in Tulip?

Tulip has been backed by several prominent investors over the years, including:

Kleiner Perkins
Salesforce Ventures
Lead Edge Capital
Framework Venture Partners
Comcast Ventures
SoftBank Vision Fund 2
Founder Collective
BoxGroup
IGNIA Partners

What Leadership Changes Has Tulip Seen Recently?

Hire1
Exits0

In the past year, Tulip Retail has strengthened its financial leadership with a key C-suite appointment. The company continues to build its executive team to support global growth, with no prominent public executive departures noted in this period.

New Appointments:

Reza Bokhari, Reza Bokhari joined Tulip Retail as Chief Financial Officer to oversee the company's financial strategy and operations, supporting its continued expansion.

What Technology (Tech Stack) Is Used byTulip?

Discover the tools Tulip uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Tulip Email Formats and Examples

Tulip Retail primarily utilizes the email format [first].[last]@tulip.com. This is a common and professional format for corporate communications. Other potential formats like [first_initial][last]@tulip.com may exist but are less frequently observed.

[first].[last]@tulip.com

Format

ali.asaria@tulip.com

Example

85%

Success rate

What's the Latest News About Tulip?

Tulip.com Blog • July 25, 2023

Tulip Retail Announces Strong Momentum and Growth in H1 2023

Tulip reported significant growth in the first half of 2023, highlighting new customer acquisitions, product innovations, and expansion of its team. The company emphasized its commitment to helping retailers enhance in-store experiences through its mobile-first solutions....more

Retail Technology Innovation Hub • May 16, 2023

Mulberry selects Tulip Retail to power its store of the future and enhance customer experience

Luxury brand Mulberry has chosen Tulip's mobile solutions to equip its store associates with tools for clienteling, assisted selling, and mPOS, aiming to create a more personalized and seamless shopping journey for its customers globally....more

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