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TUI Cruises GmbH is a prominent German cruise line, operating the 'Mein Schiff' fleet. Established in 2008, it is a 50/50 joint venture between TUI AG, one of the world's leading tourism groups, and Royal Caribbean Group, a global cruise company. TUI Cruises primarily targets the German-speaking market (Germany, Austria, and Switzerland) with premium all-inclusive cruise experiences. The company is known for its modern ships, diverse itineraries, and a strong emphasis on quality, comfort, well-being, and increasingly, sustainability. The 'Mein Schiff' concept translates to 'My Ship', reflecting a focus on passenger personalization and relaxation.
The Hamburg headquarters serves as the central operational and administrative hub for TUI Cruises. Key functions include fleet management, itinerary planning, marketing and sales strategy, product development, customer service, financial control, and human resources for shoreside operations.
The headquarters is situated in a modern office building in the Anckelmannsplatz area, part of Hamburg's City Süd, a district known for contemporary commercial architecture. The facilities are designed to support a collaborative and innovative work environment.
The work culture at TUI Cruises GmbH is characterized by professionalism, dynamism, and a strong passion for the travel and hospitality industry. It combines German corporate efficiency with the international and service-oriented nature of the cruise business, fostering a collaborative and guest-centric mindset.
Hamburg's status as a leading European port and maritime center makes it an ideal location for TUI Cruises' headquarters. This strategic positioning facilitates close ties with shipping partners, port authorities, and the broader tourism ecosystem, crucial for managing its cruise operations targeting the German-speaking market.
TUI Cruises GmbH primarily serves the German-speaking markets of Germany, Austria, and Switzerland. Its global presence is manifested through the worldwide itineraries of its 'Mein Schiff' fleet, which navigate to destinations across Northern Europe, the Mediterranean, the Canary Islands, the Caribbean, North & Central America, Asia, and the Orient. Functions supported globally include comprehensive ship operations, international port logistics and agency management, global sourcing for provisions and technical supplies, international crew recruitment and management, and targeted marketing and sales efforts in its core European source markets.
Heidenkampsweg 58
Hamburg
Hamburg
Germany
Address: Representative TUI Group Sales & Support Office (Note: TUI Cruises operations are primarily centralized in Hamburg; other locations often leverage the broader TUI Group infrastructure)
To enhance market reach and accessibility for 'Mein Schiff' cruise products within the significant Berlin-Brandenburg consumer market, facilitating bookings and providing information through TUI's retail and online channels.
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As of April 2025, TUI Cruises GmbH' leadership includes:
TUI Cruises GmbH has been backed by several prominent investors over the years, including:
No major publicly announced executive leadership changes (new hires or exits) specifically for TUI Cruises GmbH have been identified in the past 12 months. The current leadership team appears stable.
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TUI Cruises GmbH likely utilizes standard corporate email formats, commonly combining an employee's first and last name. Given its joint venture structure and close ties with TUI AG, email patterns might align with those used across the wider TUI Group.
firstname.lastname@tuicruises.com
Format
max.mustermann@tuicruises.com
Example
85%
Success rate
TUI Cruises Press • June 23, 2024
TUI Cruises officially named its newest vessel, Mein Schiff 7, during a festive ceremony in the Bay of Kiel on June 22, 2024. The ship's environmental officer, Fenia Kalachani, served as godmother. The event highlighted the ship's advanced environmental technology, including its capability to operate on lower-emission marine diesel and, in the future, green methanol....more
Cruise Industry News • May 28, 2024
TUI Cruises has released its itineraries and opened bookings for the Winter 2025-2026 season. The newly launched Mein Schiff 7 is scheduled to be deployed in the Canary Islands, offering passengers sun-filled cruises. The season also includes diverse voyages for other ships in the fleet, covering popular destinations in the Caribbean, Asia, and the Orient....more
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