What Does TUI Cruises GmbH Do?

Total employees750
HeadquartersHamburg
Founded2008

TUI Cruises GmbH is a prominent German cruise line, operating the 'Mein Schiff' fleet. Established in 2008, it is a 50/50 joint venture between TUI AG, one of the world's leading tourism groups, and Royal Caribbean Group, a global cruise company. TUI Cruises primarily targets the German-speaking market (Germany, Austria, and Switzerland) with premium all-inclusive cruise experiences. The company is known for its modern ships, diverse itineraries, and a strong emphasis on quality, comfort, well-being, and increasingly, sustainability. The 'Mein Schiff' concept translates to 'My Ship', reflecting a focus on passenger personalization and relaxation.

Where Is TUI Cruises GmbH's Headquarters?

TUI Cruises GmbH officeTUI Cruises GmbH officeTUI Cruises GmbH officeTUI Cruises GmbH office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Hamburg headquarters serves as the central operational and administrative hub for TUI Cruises. Key functions include fleet management, itinerary planning, marketing and sales strategy, product development, customer service, financial control, and human resources for shoreside operations.

Notable Features:

The headquarters is situated in a modern office building in the Anckelmannsplatz area, part of Hamburg's City Süd, a district known for contemporary commercial architecture. The facilities are designed to support a collaborative and innovative work environment.

Work Culture:

The work culture at TUI Cruises GmbH is characterized by professionalism, dynamism, and a strong passion for the travel and hospitality industry. It combines German corporate efficiency with the international and service-oriented nature of the cruise business, fostering a collaborative and guest-centric mindset.

HQ Significance:

Hamburg's status as a leading European port and maritime center makes it an ideal location for TUI Cruises' headquarters. This strategic positioning facilitates close ties with shipping partners, port authorities, and the broader tourism ecosystem, crucial for managing its cruise operations targeting the German-speaking market.

Values Reflected in HQ: The headquarters' operations and design likely reflect TUI Cruises' core values such as quality, customer satisfaction, innovation in cruise experiences, employee well-being, and an increasing commitment to environmental sustainability within its fleet and operations.

Location:

TUI Cruises GmbH primarily serves the German-speaking markets of Germany, Austria, and Switzerland. Its global presence is manifested through the worldwide itineraries of its 'Mein Schiff' fleet, which navigate to destinations across Northern Europe, the Mediterranean, the Canary Islands, the Caribbean, North & Central America, Asia, and the Orient. Functions supported globally include comprehensive ship operations, international port logistics and agency management, global sourcing for provisions and technical supplies, international crew recruitment and management, and targeted marketing and sales efforts in its core European source markets.

Street Address:

Heidenkampsweg 58

City:

Hamburg

State/Province:

Hamburg

Country:

Germany

Where Else Does TUI Cruises GmbH Operate Around the World?

Berlin, Germany

Address: Representative TUI Group Sales & Support Office (Note: TUI Cruises operations are primarily centralized in Hamburg; other locations often leverage the broader TUI Group infrastructure)

To enhance market reach and accessibility for 'Mein Schiff' cruise products within the significant Berlin-Brandenburg consumer market, facilitating bookings and providing information through TUI's retail and online channels.

Buying Intent Signals for TUI Cruises GmbH

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading TUI Cruises GmbH? Meet the Executive Team

As of April 2025, TUI Cruises GmbH' leadership includes:

Wybcke Meier - Chief Executive Officer (CEO)
Frank Kuhlmann - Chief Financial Officer (CFO)

Who's Investing in TUI Cruises GmbH?

TUI Cruises GmbH has been backed by several prominent investors over the years, including:

TUI AG (50%)
Royal Caribbean Group (50%)

What Leadership Changes Has TUI Cruises GmbH Seen Recently?

Hire0
Exits0

No major publicly announced executive leadership changes (new hires or exits) specifically for TUI Cruises GmbH have been identified in the past 12 months. The current leadership team appears stable.

What Technology (Tech Stack) Is Used byTUI Cruises GmbH?

Discover the tools TUI Cruises GmbH uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

TUI Cruises GmbH Email Formats and Examples

TUI Cruises GmbH likely utilizes standard corporate email formats, commonly combining an employee's first and last name. Given its joint venture structure and close ties with TUI AG, email patterns might align with those used across the wider TUI Group.

firstname.lastname@tuicruises.com

Format

max.mustermann@tuicruises.com

Example

85%

Success rate

What's the Latest News About TUI Cruises GmbH?

TUI Cruises Press • June 23, 2024

TUI Cruises Christens New 'Mein Schiff 7' in Kiel Bay

TUI Cruises officially named its newest vessel, Mein Schiff 7, during a festive ceremony in the Bay of Kiel on June 22, 2024. The ship's environmental officer, Fenia Kalachani, served as godmother. The event highlighted the ship's advanced environmental technology, including its capability to operate on lower-emission marine diesel and, in the future, green methanol....more

Cruise Industry News • May 28, 2024

TUI Cruises Opens Bookings for Winter 2025-26, Mein Schiff 7 to Sail Canaries

TUI Cruises has released its itineraries and opened bookings for the Winter 2025-2026 season. The newly launched Mein Schiff 7 is scheduled to be deployed in the Canary Islands, offering passengers sun-filled cruises. The season also includes diverse voyages for other ships in the fleet, covering popular destinations in the Caribbean, Asia, and the Orient....more

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