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Tuenti
What Does Tuenti Do?
Tuenti was founded in 2006 in Spain, initially gaining immense popularity as a private, invitation-only social networking site, often dubbed the 'Spanish Facebook.' It became a dominant platform for youth in Spain. In 2010, telecommunications giant Telefónica acquired a majority stake, eventually taking full ownership. Under Telefónica, Tuenti pivoted its business model, transforming into a Mobile Virtual Network Operator (MVNO) in 2012, leveraging its strong brand recognition. It expanded its MVNO services to several Latin American countries. Over time, Telefónica began integrating Tuenti's operations more closely with its other brands. In Spain, the Tuenti mobile brand was officially discontinued in April 2022, with customers being migrated to Telefónica's O2 brand. While the social network is defunct and its MVNO presence significantly reduced or transitioned, Tuenti remains a notable chapter in Spain's tech history for its innovative approach and impact on a generation.
Where Is Tuenti's Headquarters?
HQ Function
Global headquarters for Telefónica, overseeing all brands and operations, including the legacy and remaining aspects of Tuenti. Historically, Tuenti's own HQ focused on social networking innovation and MVNO development.
Notable Features:
Distrito Telefónica is a vast, modern corporate campus designed as a 'city of telecommunications,' featuring multiple interconnected buildings, extensive green spaces, data centers, and employee amenities like restaurants and sports facilities.
Work Culture:
Telefónica fosters a work culture centered on innovation, digital transformation, customer focus, and collaborative teamwork. Historically, Tuenti was renowned for its dynamic, agile, and engineering-driven startup environment which contributed significantly to its early success.
HQ Significance:
Distrito Telefónica serves as the strategic core for one of the world's largest telecommunications companies, guiding global strategy, technological development, and corporate governance for all its operations and brands, including the Tuenti legacy.
Values Reflected in HQ: Telefónica's corporate values of openness, trust, and boldness (Open, Trusted, Bold) are reflected in the campus's design, which aims to encourage collaboration, transparency, and forward-thinking innovation.
Location:
Tuenti, under Telefónica's ownership, expanded its Mobile Virtual Network Operator (MVNO) services beyond Spain to several Latin American countries, including Peru, Ecuador, Argentina, and Guatemala. These operations focused on providing competitive mobile and data services, often targeting a younger demographic. While its MVNO operations in Spain were phased out and migrated to O2 in 2022, and its presence in Latin America has also seen market exits or rebranding under Telefónica's strategic regional adjustments, the Tuenti brand achieved notable international reach in its capacity as an MVNO.
Street Address:
Ronda de la Comunicación s/n, Distrito Telefónica, Edificio Central
City:
Madrid
State/Province:
Community of Madrid
Country:
Spain
Where Else Does Tuenti Operate Around the World?
Various (Integrated within Telefónica's network)
Address: Following its full acquisition and operational integration, Tuenti does not maintain significant independent office locations. Any remaining brand operations or legacy systems are managed through Telefónica's existing national and international office infrastructure, particularly in some Latin American countries where the Tuenti brand had a presence (e.g., Peru, Ecuador, Argentina - though these have also been subject to market exits or rebranding).
To support Telefónica's overall operational strategy in each specific region. Historically, this included managing and growing the Tuenti MVNO brand. This involved adapting services, sales, marketing, and customer care to local market conditions and consumer needs.
Buying Intent Signals for Tuenti
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Tuenti? Meet the Executive Team
As of April 2025, Tuenti' leadership includes:
Who's Investing in Tuenti?
Tuenti has been backed by several prominent investors over the years, including:
What Leadership Changes Has Tuenti Seen Recently?
As Tuenti's operations have been largely integrated into Telefónica and the brand significantly phased out, particularly in Spain, there are no publicly available reports of specific 'Tuenti' executive hires or exits in the last 12 months. Leadership and strategic decisions are managed within Telefónica's existing executive structure.
What Technology (Tech Stack) Is Used byTuenti?
Discover the tools Tuenti uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Tuenti Email Formats and Examples
Historically, Tuenti utilized email formats associated with its tuenti.com domain, primarily for internal communications and potentially for user support during its social network and early MVNO phases. Common structures included [first].[last]@tuenti.com or [first_initial][last]@tuenti.com. Following its full integration into Telefónica and the discontinuation of the Tuenti brand in major markets like Spain, these email addresses are largely defunct for active business communication. Any ongoing communication related to legacy Tuenti services would be handled through Telefónica's or its current active brands' communication channels.
Historically: [first].[last]@tuenti.com or [first_initial][last]@tuenti.com
Format
john.doe@tuenti.com
Example
5%
Success rate
What's the Latest News About Tuenti?
El País • April 27, 2022
Telefónica retires Tuenti and transfers its customers to O2
Telefónica announced the discontinuation of the Tuenti brand in Spain, migrating its mobile and fiber customers to its other low-cost brand, O2. This move marked the end of Tuenti as a standalone operator in its home market....more
Xataka Móvil • April 27, 2022
Telefónica closes the Tuenti brand in Spain and migrates its customers to O2
The article details Telefónica's decision to cease operations under the Tuenti brand in Spain, automatically transferring its user base to O2. It discusses the reasons behind this strategic shift and the implications for Tuenti customers....more
TechCrunch • February 14, 2016
Spain’s once-dominant social network, Tuenti, isn’t pivoting to mobile, it’s already there
A historical piece discussing Tuenti's transition from a social network to focusing on its MVNO service and mobile communication app, highlighting its strategy under Telefónica at the time to leverage its brand for mobile services....more
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