What Does Tryg Do?

Total employees4412
HeadquartersBallerup
Founded

Tryg is one of the largest non-life insurance companies in the Nordic region, with operations in Denmark, Norway, and Sweden. The company offers a comprehensive range of insurance products and services to around 5.3 million customers. These include motor, home, accident, travel, and contents insurance for private individuals, as well as tailored solutions for commercial and corporate clients. Tryg aims to create peace of mind and value for its customers, employees, and shareholders through its strong focus on customer satisfaction, digital innovation, and responsible business practices. The group includes Alka Forsikring in Denmark and Trygg-Hansa in Sweden.

Where Is Tryg's Headquarters?

Tryg officeTryg officeTryg officeTryg office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters serves as the central hub for Tryg's group-wide strategic decision-making, corporate governance, financial management, and coordination of its Nordic operations. Key group functions like IT, HR, and communications are also managed from here.

Notable Features:

A modern office complex designed to facilitate collaboration, innovation, and employee well-being. It often hosts industry events and internal development programs.

Work Culture:

Tryg promotes a work culture centered on customer focus, responsibility, agility, and collaboration. The HQ environment is professional yet encourages open communication and employee development, with an emphasis on work-life balance and creating a 'tryg' (safe/secure) workplace.

HQ Significance:

The Ballerup HQ is pivotal as it represents the core of Tryg's pan-Nordic operations and its historical roots in the Danish market, from which it has expanded. It is the main seat of the Group Executive Management.

Values Reflected in HQ: The headquarters' design and operations aim to reflect Tryg's core values of security ('tryghed'), customer-centricity, and efficiency, providing a stable, innovative, and supportive environment for employees.

Location:

Tryg's primary operational presence is concentrated in the Nordic region, with core activities in Denmark, Norway, and Sweden. While its direct customer base is predominantly Scandinavian, Tryg supports its Nordic customers with travel insurance and assistance services globally. The company also engages in international reinsurance partnerships and manages a globally diversified investment portfolio, typical for a large insurance group. The strategic focus remains on strengthening its leading position within Scandinavia.

Street Address:

Klausdalsbrovej 601

City:

Ballerup

State/Province:

N/A

Country:

Denmark

Where Else Does Tryg Operate Around the World?

Bergen, Norway

Address: Folke Bernadottes vei 50, 5147 Fyllingsdalen, Bergen, Norway

Manages a significant portion of Tryg's Norwegian business, ensuring localized service, product offerings tailored to Norwegian customers, and compliance with regional regulatory requirements.

Stockholm, Sweden

Address: Fleminggatan 14, 112 26 Stockholm, Sweden

Drives Tryg's market presence and strategy in Sweden, leveraging the strong Trygg-Hansa brand to serve the Swedish population and businesses effectively.

Taastrup, Denmark

Address: Englandsgade 25, 2630 Taastrup, Denmark

Strengthens Tryg's market share in Denmark by targeting specific customer segments through the Alka brand, known for its direct distribution model and strong union partnerships.

Buying Intent Signals for Tryg

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Tryg? Meet the Executive Team

As of April 2025, Tryg' leadership includes:

Johan Kirstein Brammer - Group CEO
Allan Bruhn - Group CFO
Lars Bonde - Group COO
Alexandra Gjørven - Group CCO Private
Frank Thomsen - Group CCO Commercial & Corporate
Anne Nørklit Lønborg - Group CHRO
Mikael Kärrsten - Group CTO

Who's Investing in Tryg?

Tryg has been backed by several prominent investors over the years, including:

TryghedsGruppen smba (Majority shareholder)
Various Danish institutional investors
Various international institutional investors
Private shareholders

What Leadership Changes Has Tryg Seen Recently?

Hire3
Exits1

Over the past year, Tryg has seen significant executive transitions, including a new Group CEO and additions to the Executive Board, reflecting the company's ongoing strategic development.

Departures

Morten HĂĽbbe, Morten HĂĽbbe stepped down as Group CEO after many years of service.

New Appointments:

Johan Kirstein Brammer, Johan Kirstein Brammer appointed as new Group CEO.
Anne Nørklit Lønborg, Anne Nørklit Lønborg appointed Group CHRO and joined the Executive Board.
Mikael Kärrsten, Mikael Kärrsten appointed Group CTO and joined the Executive Board.

What Technology (Tech Stack) Is Used byTryg?

Discover the tools Tryg uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Tryg Email Formats and Examples

Tryg primarily utilizes email formats based on employee names. Common structures include firstname.lastname@tryg.com and firstinitiallastname@tryg.com (e.g., jdoe@tryg.com). For country-specific operations, corresponding domains like @tryg.dk, @tryg.no (for Tryg Norway), and @trygghansa.se (for Trygg-Hansa in Sweden) are used. Variations such as firstinitial.lastname@domain.com or other combinations might also exist within the organization.

[first].[last]@tryg.com, [first_initial][last]@tryg.com

Format

jane.doe@tryg.com

Example

85%

Success rate

What's the Latest News About Tryg?

Tryg A/S • February 7, 2024

Tryg News: Tryg delivers a solid result of DKK 4.6bn and a positive customer growth in 2023

Tryg reported its financial results for 2023, highlighting a technical result of DKK 6,317m, an investment result of DKK -136m, and a pre-tax profit of DKK 4,565m. The company saw growth in customer numbers and premiums, particularly in Denmark and Norway....more

Tryg A/S • November 20, 2023

Tryg News: Tryg sets new ambitious CO2e reduction targets towards 2030

Tryg announced new, ambitious CO2e reduction targets for 2030, approved by the Science Based Targets initiative (SBTi). The targets cover Tryg’s own operations (scope 1 and 2) and its claims services and investments (scope 3), underscoring its commitment to sustainability....more

Tryg A/S • June 1, 2023

Tryg News: Johan Kirstein Brammer takes over as CEO of Tryg

Johan Kirstein Brammer officially assumed the role of Group CEO for Tryg, succeeding Morten HĂĽbbe. Brammer outlined his commitment to continuing Tryg's strategy of delivering value and security to customers....more

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