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Tryg is one of the largest non-life insurance companies in the Nordic region, with operations in Denmark, Norway, and Sweden. The company offers a comprehensive range of insurance products and services to around 5.3 million customers. These include motor, home, accident, travel, and contents insurance for private individuals, as well as tailored solutions for commercial and corporate clients. Tryg aims to create peace of mind and value for its customers, employees, and shareholders through its strong focus on customer satisfaction, digital innovation, and responsible business practices. The group includes Alka Forsikring in Denmark and Trygg-Hansa in Sweden.
The headquarters serves as the central hub for Tryg's group-wide strategic decision-making, corporate governance, financial management, and coordination of its Nordic operations. Key group functions like IT, HR, and communications are also managed from here.
A modern office complex designed to facilitate collaboration, innovation, and employee well-being. It often hosts industry events and internal development programs.
Tryg promotes a work culture centered on customer focus, responsibility, agility, and collaboration. The HQ environment is professional yet encourages open communication and employee development, with an emphasis on work-life balance and creating a 'tryg' (safe/secure) workplace.
The Ballerup HQ is pivotal as it represents the core of Tryg's pan-Nordic operations and its historical roots in the Danish market, from which it has expanded. It is the main seat of the Group Executive Management.
Tryg's primary operational presence is concentrated in the Nordic region, with core activities in Denmark, Norway, and Sweden. While its direct customer base is predominantly Scandinavian, Tryg supports its Nordic customers with travel insurance and assistance services globally. The company also engages in international reinsurance partnerships and manages a globally diversified investment portfolio, typical for a large insurance group. The strategic focus remains on strengthening its leading position within Scandinavia.
Klausdalsbrovej 601
Ballerup
N/A
Denmark
Address: Folke Bernadottes vei 50, 5147 Fyllingsdalen, Bergen, Norway
Manages a significant portion of Tryg's Norwegian business, ensuring localized service, product offerings tailored to Norwegian customers, and compliance with regional regulatory requirements.
Address: Fleminggatan 14, 112 26 Stockholm, Sweden
Drives Tryg's market presence and strategy in Sweden, leveraging the strong Trygg-Hansa brand to serve the Swedish population and businesses effectively.
Address: Englandsgade 25, 2630 Taastrup, Denmark
Strengthens Tryg's market share in Denmark by targeting specific customer segments through the Alka brand, known for its direct distribution model and strong union partnerships.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Tryg' leadership includes:
Tryg has been backed by several prominent investors over the years, including:
Over the past year, Tryg has seen significant executive transitions, including a new Group CEO and additions to the Executive Board, reflecting the company's ongoing strategic development.
Discover the tools Tryg uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Tryg primarily utilizes email formats based on employee names. Common structures include firstname.lastname@tryg.com and firstinitiallastname@tryg.com (e.g., jdoe@tryg.com). For country-specific operations, corresponding domains like @tryg.dk, @tryg.no (for Tryg Norway), and @trygghansa.se (for Trygg-Hansa in Sweden) are used. Variations such as firstinitial.lastname@domain.com or other combinations might also exist within the organization.
[first].[last]@tryg.com, [first_initial][last]@tryg.com
Format
jane.doe@tryg.com
Example
85%
Success rate
Tryg A/S • February 7, 2024
Tryg reported its financial results for 2023, highlighting a technical result of DKK 6,317m, an investment result of DKK -136m, and a pre-tax profit of DKK 4,565m. The company saw growth in customer numbers and premiums, particularly in Denmark and Norway....more
Tryg A/S • November 20, 2023
Tryg announced new, ambitious CO2e reduction targets for 2030, approved by the Science Based Targets initiative (SBTi). The targets cover Tryg’s own operations (scope 1 and 2) and its claims services and investments (scope 3), underscoring its commitment to sustainability....more
Tryg A/S • June 1, 2023
Johan Kirstein Brammer officially assumed the role of Group CEO for Tryg, succeeding Morten HĂĽbbe. Brammer outlined his commitment to continuing Tryg's strategy of delivering value and security to customers....more
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