Trustpilot
What Does Trustpilot Do?
Trustpilot is a globally recognized online review community founded in Denmark in 2007. It serves as a platform where consumers can share their experiences with businesses, and businesses can engage with customer feedback to enhance their services and build credibility. With millions of new reviews posted monthly, Trustpilot aims to create greater transparency and foster trust in the online marketplace, helping consumers make informed decisions and businesses showcase their commitment to customer satisfaction.
Where Is Trustpilot's Headquarters?
HQ Function
The Copenhagen headquarters serves as the central hub for Trustpilot's global operations, strategic decision-making, product development, engineering, and corporate functions.
Notable Features:
Situated in a modern office building in the heart of Copenhagen, the headquarters features contemporary Danish design, emphasizing open, collaborative workspaces and amenities that foster innovation and employee well-being.
Work Culture:
The work culture at Trustpilot's HQ is characterized by its international environment, a strong sense of purpose in building trust, collaboration, transparency, and a dynamic tech company atmosphere. Employees often value the mission-driven work and opportunities for professional growth.
HQ Significance:
As the founding location of Trustpilot, the Copenhagen HQ is pivotal to the company's identity and culture. It drives the core vision and strategy, anchoring its global expansion and commitment to being a universal symbol of trust.
Values Reflected in HQ: The HQ environment and operations aim to embody Trustpilot's core values: being Open to All, Always Improving, Collaborating, and acting with Integrity to build trust.
Location:
Trustpilot supports its global community of reviewers and businesses through a network of offices across Europe (including Copenhagen, London, Berlin, Vilnius, Amsterdam), North America (New York, Denver), and Australia (Melbourne). Key functions supported globally include product development, engineering, sales, marketing, customer success, legal, finance, human resources, and data analytics, all distributed to effectively serve a worldwide user base and advance its mission of creating trust online.
Street Address:
Pilestræde 58, 5th floor
City:
Copenhagen
State/Province:
Hovedstaden
Country:
Denmark
Where Else Does Trustpilot Operate Around the World?
New York, NY, USA
Address: 245 5th Ave, 5th floor, New York, NY 10016, USA
To drive expansion and market penetration in the significant U.S. and Canadian markets, providing localized support and services to a large base of businesses and consumers.
London, UK
Address: 5th Floor, The Minster Building, 21 Mincing Lane, London, EC3R 7AG, UK
To cater to the thriving e-commerce and business landscape in the UK, foster regional partnerships, and coordinate with other European operations to ensure consistent service delivery.
Denver, CO, USA
Address: 1500 Market St, Denver, CO 80202, USA
To enhance operational capacity and customer engagement in the Western and Central United States, providing dedicated support to a growing client base.
Melbourne, Australia
Address: Level 18, 140 William Street, Melbourne VIC 3000, Australia
To establish and expand Trustpilot's presence in Australia, New Zealand, and other APAC countries, adapting its global review platform for regional businesses and consumers.
Buying Intent Signals for Trustpilot
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Trustpilot? Meet the Executive Team
As of April 2025, Trustpilot' leadership includes:
Who's Investing in Trustpilot?
Trustpilot has been backed by several prominent investors over the years, including:
What Leadership Changes Has Trustpilot Seen Recently?
Trustpilot has undergone significant leadership changes in the past 12-18 months. Adrian Blair was appointed CEO in September 2023, succeeding founder Peter Holten Mühlmann. Alicia Skubick joined as CMO in August 2023. Hanno Damm, who became CFO in May 2023, announced in November 2023 his decision to step down, with his departure effective May 2024.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byTrustpilot?
Discover the tools Trustpilot uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Trustpilot Email Formats and Examples
Trustpilot commonly uses an email format that combines an employee's first name and last name, typically separated by a period, followed by @trustpilot.com. While this is the most prevalent structure, other formats may occasionally be used within the organization.
[first].[last]@trustpilot.com
Format
example.person@trustpilot.com
Example
85%
Success rate
What's the Latest News About Trustpilot?
Trustpilot Investor Relations • March 12, 2024
Trustpilot Announces Strong Full Year 2023 Results with Revenue Growth and Profitability
Trustpilot reported significant revenue growth to $176m (up 18% YoY at actual exchange rates, 17% at constant currency) and achieved adjusted EBITDA profitability of $7m for the full year 2023. The company highlighted strong business momentum, growth in Annual Recurring Revenue (ARR), and operational efficiency....more
Trustpilot Investor Relations • November 20, 2023
Trustpilot Announces CFO Hanno Damm to Step Down in 2024
Trustpilot Group PLC announced that Hanno Damm, Chief Financial Officer, will be stepping down from his role. He will remain with the company until May 2024 to ensure a smooth transition while a search for his successor is conducted....more
Trustpilot Investor Relations • July 12, 2023 (Announced) / September 1, 2023 (Effective)
Adrian Blair Appointed New CEO of Trustpilot
Trustpilot announced the appointment of Adrian Blair as its new Chief Executive Officer, effective September 1, 2023. He succeeded founder Peter Holten Mühlmann, who transitioned to a Non-Executive Director role on the Board....more
Trustpilot News/PR • August 1, 2023
Trustpilot Appoints Alicia Skubick as Chief Marketing Officer
Trustpilot announced the appointment of Alicia Skubick as its new Chief Marketing Officer. Skubick joined Trustpilot with extensive experience in marketing leadership roles at various technology companies....more
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