What Does TRUEWERK Do?

Total employees56
HeadquartersBasalt
Founded2015

Truewerk is a direct-to-consumer brand revolutionizing workwear for the modern skilled trades. Founded with the mission to create high-performance technical apparel, Truewerk combines advanced materials, ergonomic design, and a contemporary aesthetic to meet the rigorous demands of professionals in construction, electrical, plumbing, and other trades. They focus on durability, comfort, and functionality, enabling tradespeople to perform their best in all conditions.

Where Is TRUEWERK's Headquarters?

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*Images sourced via web search. Rights belong to original owners

HQ Function

This central office drives Truewerk's core operations, including innovative product design and development, brand marketing, e-commerce management, customer support, and strategic business planning.

Notable Features:

While specific architectural details are not widely publicized, its Colorado location likely fosters an environment inspired by outdoor performance and ruggedness, aligning with the brand's ethos. The facility would be equipped for modern apparel design and e-commerce operations.

Work Culture:

The work culture at Truewerk is likely dynamic, collaborative, and mission-driven, with a strong focus on quality and innovation. Employees probably share a passion for serving the skilled trades community and an appreciation for high-performance gear, potentially reflecting the active Colorado lifestyle.

HQ Significance:

The Basalt, Colorado headquarters is significant as it grounds the brand in an environment that values performance, durability, and outdoor activity, directly influencing their product philosophy. It also serves as the nerve center for their direct-to-consumer model.

Values Reflected in HQ: The headquarters likely reflects Truewerk's core values of innovation (through design and R&D spaces), quality (commitment to producing top-tier workwear), and a customer-centric approach (managing direct sales and support).

Location:

Truewerk primarily operates with a direct-to-consumer model focused on the North American market, serving customers in the United States and Canada through its e-commerce platform. While their physical office is in the US, their shipping and customer service functions support this key region. Future global expansion may occur as the brand grows.

Street Address:

120 Park Ave

City:

Basalt

State/Province:

Colorado

Country:

USA

Where Else Does TRUEWERK Operate Around the World?

No additional office locations available.

Buying Intent Signals for TRUEWERK

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading TRUEWERK? Meet the Executive Team

As of April 2025, TRUEWERK' leadership includes:

Brian Ciciora - Founder & CEO
Casey Roloff - Co-Founder & President
John PaPafford - Chief Operating Officer
Todd Baxter - Chief Marketing Officer

Who's Investing in TRUEWERK?

TRUEWERK has been backed by several prominent investors over the years, including:

Stride Consumer Partners
Roundhouse Collective

What Leadership Changes Has TRUEWERK Seen Recently?

Hire0
Exits0

No major public announcements regarding executive new hires or departures at Truewerk have been made in the last 12 months. As a private, growing company, team adjustments and internal promotions may occur without broad public disclosure.

What Technology (Tech Stack) Is Used byTRUEWERK?

Discover the tools TRUEWERK uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

TRUEWERK Email Formats and Examples

Common email formats for companies like Truewerk often utilize combinations of first name, last name, or first initial with the company domain. While not officially published, patterns like [first_initial][last]@truewerk.com or [first]@truewerk.com are frequently used by similar sized direct-to-consumer brands.

[first_initial][last]@truewerk.com, [first]@truewerk.com

Format

bsmith@truewerk.com, brian@truewerk.com

Example

70%

Success rate

What's the Latest News About TRUEWERK?

SGB Media • March 8, 2023

Truewerk Expands Women’s Workwear Line

Truewerk announced a significant expansion of its women's workwear collection, introducing new styles and improved fits specifically engineered for women in skilled trades. This move addresses the growing demand for high-performance, comfortable, and durable workwear tailored to female professionals....more

Business Wire • May 18, 2022

Truewerk Secures $12 Million Investment Led by Stride Consumer Partners

Truewerk successfully closed a $12 million investment round led by Stride Consumer Partners. This funding is earmarked to accelerate the company's growth, further develop its innovative product lines, and enhance its position as a leading digitally-native performance workwear brand....more

GearJunkie • February 7, 2024

Truewerk B1 Work Bib Review: Workwear Dialed for Cold Weather

GearJunkie reviewed Truewerk's B1 Work Bib, praising its design for cold weather conditions, offering warmth, durability, and thoughtful features for tradespeople working in harsh environments....more

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