What Does True Fit Do?

Total employees123
HeadquartersBoston
Founded2009

True Fit Corporation is a retail software company that has built the Fashion Genome®, the world's largest connected dataset for apparel and footwear. It provides AI-driven personalization solutions that help consumers discover brands and new styles that fit and flatter, and helps retailers and brands unlock digital growth. True Fit's platform allows shoppers to get personalized fit and size recommendations, aiming to increase conversion, reduce returns, and enhance customer satisfaction.

Where Is True Fit's Headquarters?

True Fit officeTrue Fit officeTrue Fit officeTrue Fit office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Boston headquarters serves as the central hub for global operations, including executive leadership, product development, data science, engineering, sales, marketing, and administrative functions.

Notable Features:

Located in a prominent office tower in Boston's Financial District, the headquarters offers modern, collaborative workspaces designed to foster innovation and teamwork. It features advanced technology infrastructure and meeting facilities.

Work Culture:

The work culture at True Fit's HQ is dynamic and innovative, emphasizing data-driven decision-making, collaboration, and a passion for solving complex challenges in the fashion technology space. Employees often describe it as fast-paced, customer-centric, and supportive.

HQ Significance:

Boston's rich talent pool, proximity to leading universities, and vibrant tech ecosystem make it an ideal location for True Fit's headquarters, supporting its growth and innovation in AI and data science.

Values Reflected in HQ: The headquarters' design and operations reflect True Fit's core values of innovation, precision (data-driven insights), collaboration, and customer focus, fostering an environment conducive to developing cutting-edge solutions.

Location:

True Fit Corporation supports a global roster of leading retailers and brands across North America, Europe, and other international markets. Its Fashion Genome data platform and AI-driven personalization tools are integrated into e-commerce sites worldwide, helping millions of shoppers find the right fit regardless of their location. Key functions supported globally include data science, software engineering for platform scalability, sales and business development, and customer support tailored to regional needs.

Street Address:

101 Arch Street, Suite 1850

City:

Boston

State/Province:

MA

Country:

USA

Where Else Does True Fit Operate Around the World?

London, UK

Address: Fora, 35-41 Folgate Street, Spitalfields, London E1 6BX, UK

To cater to the specific needs of the European fashion market, build local partnerships, provide localized support, and drive adoption of True Fit's personalization platform across the region.

Buying Intent Signals for True Fit

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading True Fit? Meet the Executive Team

As of April 2025, True Fit' leadership includes:

William R. Adler - President & CEO
Romney Evans - Co-Founder & Chief Product and Marketing Officer
Jessica Murphy - Chief Customer Officer
Chris Moore - Chief Analytics Officer
Rajen Ruparell - Co-Founder & Chairman

Who's Investing in True Fit?

True Fit has been backed by several prominent investors over the years, including:

Intel Capital
Jump Capital
Signal Peak Ventures
Georgian Partners
Promus Ventures
Khosla Ventures

What Leadership Changes Has True Fit Seen Recently?

Hire0
Exits0

True Fit Corporation maintains a stable core executive team focused on driving innovation and growth in fashion personalization. No major C-suite executive hires or departures have been publicly announced in the last 12 months. The company's leadership continuity supports its strategic objectives and ongoing expansion.

What Technology (Tech Stack) Is Used byTrue Fit?

Discover the tools True Fit uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

True Fit Email Formats and Examples

True Fit Corporation typically uses standard corporate email formats. The most common formats likely involve combinations of an employee's first name, last name, or initials followed by '@truefit.com'.

[first_initial][last]@truefit.com

Format

jdoe@truefit.com

Example

85%

Success rate

What's the Latest News About True Fit?

PR NewswireJanuary 23, 2024

True Fit Corporation Celebrates Record Growth, Global Expansion, And Impactful Innovation In 2023

True Fit announced a year of record growth, expansion of its global partner network, and significant product innovations. The company highlighted its progress in helping retailers combat returns and improve shopper confidence through its AI-powered fit personalization platform....more

Retail Technology Innovation HubNovember 2, 2023

True Fit Corporation and New Look deepen partnership to enhance customer experience and reduce returns

UK fashion retailer New Look expanded its partnership with True Fit to further enhance online customer experience by providing personalized fit recommendations. The collaboration aims to reduce returns and increase customer satisfaction and loyalty....more

TrueFit.com Blog (Official)September 19, 2023

True Fit Corporation Welcomes Torrid to its Growing Network of Retailers

True Fit announced that Torrid, a direct-to-consumer brand of women’s plus-size apparel and intimates, has implemented True Fit’s Fashion Genome platform to help customers find their best fit and reduce fit-related returns....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including True Fit, are just a search away.