What Does True Botanicals Do?

Total employees51
HeadquartersSan Francisco
Founded2015

True Botanicals is a luxury skincare company renowned for its commitment to producing high-performance, natural, and biocompatible products. Founded on the principle that nature provides the most potent ingredients for skin health, the brand focuses on clinically proven formulations that are safe for both people and the planet. They emphasize ingredient transparency, sustainable sourcing, and cruelty-free practices, offering a range of skincare targeting concerns like aging, acne, and rosacea with powerful botanical extracts and minimal, consciously chosen synthetics.

Where Is True Botanicals's Headquarters?

True Botanicals officeTrue Botanicals officeTrue Botanicals officeTrue Botanicals office
*Images sourced via web search. Rights belong to original owners

HQ Function

The San Francisco headquarters serves as the central hub for True Botanicals' operations, including brand strategy, product research and development, marketing, digital operations, and corporate leadership.

Notable Features:

Located in the Presidio, the office benefits from a unique campus-like setting with natural beauty, historic architecture, and views of the Golden Gate Bridge. This environment aligns with the brand's ethos of nature and well-being.

Work Culture:

The work culture at True Botanicals is likely mission-driven, collaborative, and passionate, with a strong focus on sustainability, wellness, and innovation in the clean beauty space. Employees are probably drawn to the company's ethical stance and commitment to effective, natural products.

HQ Significance:

Being headquartered in the San Francisco Bay Area places True Botanicals at the epicenter of innovation, conscious consumerism, and sustainable business practices, allowing access to a rich talent pool and a market receptive to its values.

Values Reflected in HQ: The headquarters' location in a national park, emphasizing natural beauty and preservation, reflects True Botanicals' core values of sustainability, connection to nature, and commitment to health and well-being.

Location:

True Botanicals primarily operates on a direct-to-consumer model, shipping its products globally from the United States. While its main customer base is in North America, it has a growing international clientele reached through its e-commerce platform and select retail partnerships (e.g., select Nordstrom stores, Credo Beauty). The brand's digital presence supports global marketing and customer engagement.

Street Address:

One Letterman Drive, Building C, Suite C500

City:

San Francisco

State/Province:

California

Country:

USA

Where Else Does True Botanicals Operate Around the World?

Mill Valley, California, USA

Address: Specific address not publicly listed for this operational site. Mill Valley houses some operational and potentially former R&D aspects.

Supports the broader San Francisco Bay Area operations, potentially leveraging the local talent pool and resources specific to Marin County's environment.

Buying Intent Signals for True Botanicals

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading True Botanicals? Meet the Executive Team

As of April 2025, True Botanicals' leadership includes:

Hillary Peterson - Founder
Rebecca Dorey-Stein - Chief Marketing Officer
Sarina Godin - Chief Product & Innovation Officer
Sandy Saputo - Chief Executive Officer
Andrea Freedman - Chief Operating Officer

Who's Investing in True Botanicals?

True Botanicals has been backed by several prominent investors over the years, including:

Unilever Ventures
NextWorld Evergreen
Cue Ball Capital
True Ventures
H.I.G. Growth Partners
Lead Edge Capital

What Leadership Changes Has True Botanicals Seen Recently?

Hire1
Exits0

True Botanicals has focused on strengthening its leadership, notably with the appointment of Sandy Saputo as CEO to drive its next phase of growth. Other strategic hires and transitions may have occurred to support expansion.

New Appointments:

Sandy Saputo, Sandy Saputo appointed as new CEO to scale the business and enhance brand presence.

What Technology (Tech Stack) Is Used byTrue Botanicals?

Discover the tools True Botanicals uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

True Botanicals Email Formats and Examples

True Botanicals commonly uses the email format of [first name]@[domain].com or [first initial][last name]@[domain].com for its employees. These are standard professional email structures.

firstname@truebotanicals.com or flastname@truebotanicals.com

Format

sarah@truebotanicals.com or sjohnson@truebotanicals.com

Example

80%

Success rate

What's the Latest News About True Botanicals?

WWD • Jan 25, 2023

True Botanicals Taps Sandy Saputo as CEO to Drive Next Phase of Growth

True Botanicals has appointed Sandy Saputo, formerly of Kendo Brands and Bare Escentuals, as its new chief executive officer. Saputo aims to leverage her extensive beauty industry experience to scale the clean beauty brand....more

Beauty Independent • Nov 16, 2023

True Botanicals Taps Brooke Shields For Holiday Campaign Amid Product Launches And Retail Expansion

True Botanicals launched a holiday campaign featuring Brooke Shields, alongside new product releases like a Body Wash and expansion into new Nordstrom doors. The campaign focuses on ageless beauty and self-care....more

Glossy • Feb 28, 2024

True Botanicals CEO on leading a brand through its next phase of growth

CEO Sandy Saputo discusses her strategy for True Botanicals, focusing on product innovation, expanding brand awareness, and leveraging the brand's strong foundation in clean, effective skincare to reach more consumers....more

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