HQ Function

Brand management, product development oversight, marketing strategy, and strategic operations for True&Co. are primarily conducted from PVH's corporate headquarters. This leverages the parent company's global resources and expertise in apparel.

Notable Features:

Operates within PVH's established corporate offices, likely featuring modern workspaces, showrooms for PVH brands, and collaborative environments designed to foster innovation across its brand portfolio.

Work Culture:

The work culture for teams focusing on True&Co. is influenced by PVH's broader corporate environment, which emphasizes brand strength and global growth, combined with the innovative, agile, and customer-focused spirit characteristic of the True&Co. brand's origins. There's likely a focus on data-driven decision-making, digital innovation, and inclusivity.

HQ Significance:

Centralizing operations within PVH's New York headquarters provides True&Co. access to the extensive resources, talent pool, fashion industry connections, and global operational scale of one of the world's largest apparel companies, facilitating continued brand growth and market penetration.

Values Reflected in HQ: The integration with PVH reflects a strategy for achieving global scale and operational excellence. The brand's continued focus on comfort, fit, and inclusivity in its product development, supported by PVH's resources, demonstrates a commitment to its core customer-centric values.

Location:

True&Co. primarily reaches its global customer base through its e-commerce platform, trueandco.com, which ships to numerous countries. As a brand within PVH Corp., True&Co. benefits from PVH's extensive global distribution network and operational capabilities, supporting its international market presence, particularly in North America and with expansion efforts in other key international markets. The brand's products may also be found in select department stores and online retailers globally through PVH partnerships.

Street Address:

200 Madison Avenue

City:

New York

State/Province:

NY

Country:

USA