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Tru-Optik Data Corp
What Does Tru-Optik Data Corp Do?
Tru-Optik Data Corp, founded in 2013, was a leading data and technology company specializing in identity resolution, audience intelligence, and advanced advertising solutions for the Over-The-Top (OTT), Connected TV (CTV), and streaming audio markets. Its platform empowered media companies, advertisers, and ad-tech platforms to measure, target, and monetize audiences across various connected devices. In October 2020, Tru-Optik was acquired by TransUnion, integrating its innovative capabilities into TransUnion's broader marketing solutions portfolio to enhance data-driven advertising and audience insights, particularly in the fast-growing streaming media landscape.
Where Is Tru-Optik Data Corp's Headquarters?
HQ Function
The Stamford headquarters served as the nerve center for Tru-Optik's operations, including product development, engineering, data science, sales, marketing, and corporate leadership. It was where their core OTT/CTV data management and audience measurement platforms were conceived and built.
Notable Features:
As a technology startup, the headquarters likely featured an open, collaborative office layout, advanced IT infrastructure, and spaces designed to foster innovation and rapid development cycles. Specific architectural details are not widely publicized post-acquisition.
Work Culture:
Tru-Optik fostered an innovative, entrepreneurial, and fast-paced work culture. Employees were driven by the mission of solving complex data challenges in the burgeoning streaming media advertising sector. The environment encouraged learning, agility, and a solutions-oriented mindset.
HQ Significance:
The Stamford headquarters was instrumental in Tru-Optik's growth, serving as the base from which it developed its market-leading technologies, forged key industry partnerships, and established itself as a pivotal player in the OTT/CTV advertising ecosystem before its strategic acquisition.
Values Reflected in HQ: The headquarters environment would have aimed to reflect Tru-Optik's core values of innovation, data-driven decision-making, client-centricity, and technological excellence in the ad-tech field.
Location:
While its physical offices were concentrated in the USA (Stamford, CT and New York, NY), Tru-Optik Data Corp's data solutions and platform capabilities for OTT/CTV audience measurement and targeting served a North American client base with campaigns that often had global reach. The company's technology was designed to process and analyze data from various regions, supporting the needs of multinational advertisers and media companies. Its acquisition by TransUnion has since expanded the global footprint of its integrated technologies.
Street Address:
750 E Main St
City:
Stamford
State/Province:
CT
Country:
USA
Where Else Does Tru-Optik Data Corp Operate Around the World?
New York, NY, USA
Address: Undisclosed Sales & Business Development Office
To facilitate close collaboration with key players in the advertising industry, drive business development initiatives, and stay attuned to market trends emanating from one of the world's most important media markets.
Buying Intent Signals for Tru-Optik Data Corp
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Tru-Optik Data Corp? Meet the Executive Team
As of April 2025, Tru-Optik Data Corp' leadership includes:
Who's Investing in Tru-Optik Data Corp?
Tru-Optik Data Corp has been backed by several prominent investors over the years, including:
What Leadership Changes Has Tru-Optik Data Corp Seen Recently?
The most significant executive event for Tru-Optik Data Corp was its acquisition by TransUnion in October 2020. This led to the transition of its leadership team, with key executives taking on roles within TransUnion to spearhead the integration and continued development of media and entertainment solutions. There were no major publicly announced executive hires or departures for Tru-Optik as an independent entity in the 12 months immediately preceding the acquisition.
Departures
What Technology (Tech Stack) Is Used byTru-Optik Data Corp?
Discover the tools Tru-Optik Data Corp uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Tru-Optik Data Corp Email Formats and Examples
Prior to its acquisition by TransUnion, Tru-Optik Data Corp likely utilized common corporate email formats. A plausible structure was [first_initial][last]@truoptik.com or [first_name].[last_name]@truoptik.com. The truoptik.com domain now redirects.
flast@truoptik.com (e.g., aswanston@truoptik.com)
Format
aswanston@truoptik.com
Example
65%
Success rate
What's the Latest News About Tru-Optik Data Corp?
TransUnion Newsroom • 2020-10-14
TransUnion to Acquire Tru Optik, A Pioneer In Connected TV and Streaming Audio
TransUnion announced its agreement to acquire Tru Optik, significantly expanding its people-based identity and omnichannel targeting capabilities, particularly in the fast-growing Connected TV (CTV), streaming audio and gaming sectors....more
AdExchanger • 2020-10-15
TransUnion Will Acquire Tru Optik For Its CTV Household Graph
TransUnion is acquiring Tru Optik, a specialist in OTT identity and data management, to bolster its position in CTV and digital marketing. The deal enhances TransUnion's ability to offer precise audience targeting and measurement in streaming environments....more
PR Newswire • 2017-09-19
Tru Optik Raises Strategic Funding To Expand OTT Data Management Platform (DMP)
Tru Optik announced it had secured strategic funding from investors including Mithril Capital and Progress Ventures. The capital was aimed at expanding its Over-The-Top (OTT) Data Management Platform and consolidating its leadership in measuring and monetizing OTT audiences....more
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