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Tru by Hilton is a game-changing hotel brand from Hilton, designed to be vibrant, affordable, and young-at-heart. Launched in 2016, Tru by Hilton focuses on delivering the essentials with a spirited twist, offering smaller, more efficiently designed rooms, and large, lively lobbies with distinct zones for working, playing, lounging, and eating. The brand appeals to a broad range of travelers who seek simplicity, value, and a consistent, quality experience. Key features include 'Top It' complimentary breakfast, a 24/7 'Eat. & Sip.' market, modern fitness centers, and technology-forward amenities like free Wi-Fi and mobile check-in.
Serves as the global corporate headquarters for Hilton Worldwide, overseeing global strategy, brand management (including Tru by Hilton), operations, marketing, finance, technology, and human resources for all its hotel brands.
Hilton's headquarters in Tysons (McLean) is a modern corporate campus, featuring state-of-the-art technology, collaborative workspaces, an Innovation Gallery showcasing future hospitality concepts, and employee amenities like a fitness center and diverse dining options.
Hilton is known for a strong corporate culture, frequently recognized as a 'Great Place to Work.' The culture emphasizes hospitality, integrity, leadership, teamwork, ownership, and now (urgency). The HQ environment fosters collaboration, innovation, and employee well-being.
This location is the command center for one of the world's largest hospitality companies, dictating the direction and standards for thousands of hotels globally, including the rapidly expanding Tru by Hilton brand.
Tru by Hilton, as part of Hilton Worldwide, benefits from Hilton's extensive global infrastructure. This includes global sales and marketing teams, a worldwide reservations system (Hilton Honors loyalty program integration), global supply chain management, international development teams to expand the Tru brand, standardized operational support, and global technology platforms. While Tru by Hilton initially focused on North America, its expansion is backed by Hilton's capability to support hotel operations and development across numerous countries.
7930 Jones Branch Drive
McLean
Virginia
USA
Address: Maple Court, Central Park, Reeds Crescent, Watford, WD24 4QQ
Key hub for managing Hilton's extensive portfolio and growth strategy across the diverse EMEA markets.
Address: 1 Temasek Avenue, #14-00 Millenia Tower, Singapore 039192
Central point for driving expansion and managing brand presence in the rapidly growing Asia Pacific hospitality sector.
Address: 755 Crossover Lane, Memphis, TN 38117
Critical operations and support center enhancing guest experience and operational efficiency for Hilton brands in the Americas.
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As of April 2025, Tru by Hilton' leadership includes:
Tru by Hilton has been backed by several prominent investors over the years, including:
Hilton Worldwide has seen some key executive transitions and appointments aimed at strengthening its global brand leadership and commercial services. Notable changes include new leadership in global brands and commercial services.
Discover the tools Tru by Hilton uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Hilton Worldwide primarily uses the firstname.lastname@hilton.com email format for its corporate employees. This is a common structure in large multinational corporations.
firstname.lastname@hilton.com
Format
jane.doe@hilton.com
Example
90%
Success rate
Hospitality Net • May 15, 2024
Tru by Hilton announced the opening of its latest property, Tru by Hilton Sterling Heights. The 98-room hotel is located at 36599 Dodge Park Road and owned by Dora Hospitality Group and managed by Dora Hospitality Group. This opening marks the brand's continued expansion in key suburban markets....more
Hilton Press Center • April 23, 2024
Hilton reported strong Q1 2024 results with system-wide RevPAR growth and a record development pipeline of 472,300 rooms. Brands like Tru by Hilton contribute to this pipeline with ongoing new openings and development projects, reflecting strong owner and guest demand for focused-service offerings....more
Hotel Management • February 7, 2024
Tru by Hilton has opened its first hotel in Puerto Rico, the 77-room Tru by Hilton San Juan Condado. This marks the brand's entry into the Caribbean market, offering a new, affordable lodging option for travelers to San Juan....more
Hilton Press Center • October 26, 2023
Tru by Hilton celebrated its debut in Latin America with the opening of Tru by Hilton Criciúma in Brazil. This opening signifies the brand's expansion into new international markets, bringing its energetic and value-driven experience to South American travelers....more
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