What Does Tru by Hilton Do?

Total employees1173
HeadquartersMcLean
Founded2016

Tru by Hilton is a game-changing hotel brand from Hilton, designed to be vibrant, affordable, and young-at-heart. Launched in 2016, Tru by Hilton focuses on delivering the essentials with a spirited twist, offering smaller, more efficiently designed rooms, and large, lively lobbies with distinct zones for working, playing, lounging, and eating. The brand appeals to a broad range of travelers who seek simplicity, value, and a consistent, quality experience. Key features include 'Top It' complimentary breakfast, a 24/7 'Eat. & Sip.' market, modern fitness centers, and technology-forward amenities like free Wi-Fi and mobile check-in.

Where Is Tru by Hilton's Headquarters?

Tru by Hilton officeTru by Hilton officeTru by Hilton officeTru by Hilton office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the global corporate headquarters for Hilton Worldwide, overseeing global strategy, brand management (including Tru by Hilton), operations, marketing, finance, technology, and human resources for all its hotel brands.

Notable Features:

Hilton's headquarters in Tysons (McLean) is a modern corporate campus, featuring state-of-the-art technology, collaborative workspaces, an Innovation Gallery showcasing future hospitality concepts, and employee amenities like a fitness center and diverse dining options.

Work Culture:

Hilton is known for a strong corporate culture, frequently recognized as a 'Great Place to Work.' The culture emphasizes hospitality, integrity, leadership, teamwork, ownership, and now (urgency). The HQ environment fosters collaboration, innovation, and employee well-being.

HQ Significance:

This location is the command center for one of the world's largest hospitality companies, dictating the direction and standards for thousands of hotels globally, including the rapidly expanding Tru by Hilton brand.

Values Reflected in HQ: The headquarters' design and operations reflect Hilton's values of hospitality (welcoming environment), innovation (dedicated innovation spaces), and excellence (high-quality facilities and resources for employees).

Location:

Tru by Hilton, as part of Hilton Worldwide, benefits from Hilton's extensive global infrastructure. This includes global sales and marketing teams, a worldwide reservations system (Hilton Honors loyalty program integration), global supply chain management, international development teams to expand the Tru brand, standardized operational support, and global technology platforms. While Tru by Hilton initially focused on North America, its expansion is backed by Hilton's capability to support hotel operations and development across numerous countries.

Street Address:

7930 Jones Branch Drive

City:

McLean

State/Province:

Virginia

Country:

USA

Where Else Does Tru by Hilton Operate Around the World?

Watford, United Kingdom

Address: Maple Court, Central Park, Reeds Crescent, Watford, WD24 4QQ

Key hub for managing Hilton's extensive portfolio and growth strategy across the diverse EMEA markets.

Singapore

Address: 1 Temasek Avenue, #14-00 Millenia Tower, Singapore 039192

Central point for driving expansion and managing brand presence in the rapidly growing Asia Pacific hospitality sector.

Memphis, Tennessee, USA

Address: 755 Crossover Lane, Memphis, TN 38117

Critical operations and support center enhancing guest experience and operational efficiency for Hilton brands in the Americas.

Buying Intent Signals for Tru by Hilton

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Tru by Hilton? Meet the Executive Team

As of April 2025, Tru by Hilton' leadership includes:

Christopher J. Nassetta - President & Chief Executive Officer
Kevin Jacobs - Chief Financial Officer & President, Global Development
Matthew W. Schuyler - Chief Brand & Communications Officer
Chris Silcock - President, Global Brands and Commercial Services
Laura Fuentes - Chief Human Resources Officer
Martin Rinck - Executive Vice President and Global Head, Luxury & Lifestyle Group (Oversees brands, indirectly relevant)

Who's Investing in Tru by Hilton?

Tru by Hilton has been backed by several prominent investors over the years, including:

The Vanguard Group, Inc.
BlackRock, Inc.
Capital Research Global Investors
Fidelity Management & Research Company (FMRCo)
State Street Global Advisors (SSgA)

What Leadership Changes Has Tru by Hilton Seen Recently?

Hire1
Exits1

Hilton Worldwide has seen some key executive transitions and appointments aimed at strengthening its global brand leadership and commercial services. Notable changes include new leadership in global brands and commercial services.

Departures

Danny Hughes, Danny Hughes retired as EVP and President, Americas, after a long career with Hilton.

New Appointments:

Chris Silcock, Chris Silcock was promoted to President, Global Brands and Commercial Services, expanding his previous role as Chief Commercial Officer to include oversight of all Hilton brands.

What Technology (Tech Stack) Is Used byTru by Hilton?

Discover the tools Tru by Hilton uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Tru by Hilton Email Formats and Examples

Hilton Worldwide primarily uses the firstname.lastname@hilton.com email format for its corporate employees. This is a common structure in large multinational corporations.

firstname.lastname@hilton.com

Format

jane.doe@hilton.com

Example

90%

Success rate

What's the Latest News About Tru by Hilton?

Hospitality Net • May 15, 2024

Tru by Hilton Debuts in Metro Detroit with Opening of Tru by Hilton Sterling Heights

Tru by Hilton announced the opening of its latest property, Tru by Hilton Sterling Heights. The 98-room hotel is located at 36599 Dodge Park Road and owned by Dora Hospitality Group and managed by Dora Hospitality Group. This opening marks the brand's continued expansion in key suburban markets....more

Hilton Press Center • April 23, 2024

Hilton Reports First Quarter 2024 Results; Achieves Record Development Pipeline

Hilton reported strong Q1 2024 results with system-wide RevPAR growth and a record development pipeline of 472,300 rooms. Brands like Tru by Hilton contribute to this pipeline with ongoing new openings and development projects, reflecting strong owner and guest demand for focused-service offerings....more

Hotel Management • February 7, 2024

Tru by Hilton opens first property in Puerto Rico

Tru by Hilton has opened its first hotel in Puerto Rico, the 77-room Tru by Hilton San Juan Condado. This marks the brand's entry into the Caribbean market, offering a new, affordable lodging option for travelers to San Juan....more

Hilton Press Center • October 26, 2023

Tru by Hilton Opens First Hotel in Brazil, Marking Brand’s Latin America Debut

Tru by Hilton celebrated its debut in Latin America with the opening of Tru by Hilton Criciúma in Brazil. This opening signifies the brand's expansion into new international markets, bringing its energetic and value-driven experience to South American travelers....more

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