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Troy Lee Designs's Overview

Total employees118
HeadquartersCorona
Founded1981

Troy Lee Designs (TLD) is a globally recognized American brand specializing in high-performance motocross and mountain bike helmets, apparel, and protection. Founded by artist and racer Troy Lee, the company has evolved from a custom helmet painting service in a Corona, California garage to an industry leader renowned for its cutting-edge designs, commitment to safety, and deep roots in the racing world. TLD products are characterized by their distinctive artistic flair, advanced technology, and use by top athletes globally.

Where is Troy Lee Designs's Headquarters?

Troy Lee Designs officeTroy Lee Designs officeTroy Lee Designs officeTroy Lee Designs office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Corona headquarters serves as the central hub for all company operations, including product design and development, research, marketing, sales, global strategy, and the iconic custom helmet paint shop.

Notable Features:

The facility includes state-of-the-art design studios, R&D labs, a custom paint shop embodying its artistic roots, and often a showroom displaying iconic products and athlete memorabilia. It also houses a retail store.

Work Culture:

A dynamic, creative, and collaborative environment fueled by a shared passion for motorsports and cycling. The culture encourages innovation and a deep connection to the racing community and TLD's 'For The World's Fastest Racers' ethos.

HQ Significance:

The Corona HQ is pivotal as the birthplace of TLD's innovative designs and the operational core for its global brand. Its location keeps the company connected to the pulse of the action sports scene.

Values Reflected in HQ: The headquarters embodies TLD's core values: innovation, artistic design, commitment to safety and performance, passion for speed, and a deep connection to athletes and the racing lifestyle.

Location:

While primary operations are centralized at its Corona, CA headquarters, Troy Lee Designs boasts a significant global presence. Its products are distributed and sold in over 60 countries worldwide through an extensive network of international distributors and retailers across North America, Europe, Asia, Australia, and South America. TLD supports its global market through these partnerships, ensuring brand visibility and product availability, and by sponsoring international athletes and race teams.

Street Address:

155 E. Rincon St.

City:

Corona

State/Province:

California

Country:

USA

Troy Lee Designs's Global Presence

Buying Intent Signals for Troy Lee Designs

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Troy Lee Designs

As of April 2025, Troy Lee Designs' leadership includes:

Troy Lee - Founder & Chief Designer
Jason Steris - Chief Executive Officer
Dave Bertram - General Manager / CFO

Investors of Troy Lee Designs

Troy Lee Designs has been backed by several prominent investors over the years, including:

Certares
L Catterton
Spanos Barber Jesse & Co. (SBJ)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Following the appointment of Jason Steris as CEO in early 2022 and significant new investment, Troy Lee Designs' executive team has focused on strategic growth. There have been no widely publicized new executive hires or departures in the immediate past 12 months, suggesting leadership continuity.

Technology (Tech Stack) used by Troy Lee Designs

Discover the tools Troy Lee Designs uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Troy Lee Designs Email Formats and Examples

Troy Lee Designs likely utilizes common professional email formats for its employees. Based on industry patterns, one of the most probable formats is [first name]@[companydomain.com], though other variations like [first initial][last name] may also be in use.

[first]@troyleedesigns.com

Format

troy@troyleedesigns.com

Example

75%

Success rate

News and media

Vital MTBMarch 1, 2024

Troy Lee Designs Launches All-New A4 Helmet

Troy Lee Designs has announced the launch of its new A4 helmet, expanding its A-series helmet line with improved ventilation, Mips Integra technology, and a lightweight design aimed at trail riders....more

PinkbikeFebruary 22, 2024

Troy Lee Designs Releases New Flowline and Skyline Collections for Spring 2024

Troy Lee Designs has updated its popular Flowline and Skyline apparel collections for Spring 2024, featuring new colorways, improved fabrics, and designs focused on comfort and performance for mountain bikers....more

Vital MXAugust 17, 2023

First Look: Troy Lee Designs 2024 MX Collection

Troy Lee Designs unveils its 2024 motocross collection, showcasing new designs, technical features, and colorways across its SE, GP, and Scout lines for helmets, gear, and apparel for the upcoming season....more

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