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Triangl is an Australian e-commerce company renowned for its distinctive neoprene bikinis and fashion-forward swimwear. Founded in 2012 by Erin Deering and Craig Ellis, the brand quickly gained global popularity through savvy social media marketing and a direct-to-consumer model. In August 2023, Triangl was acquired by the Reuben Brothers, a global private investment firm. Craig Ellis continues as CEO, with Erin Deering remaining involved as a founder and board member. Triangl focuses on creating unique, high-quality swimwear designs, appealing to a youthful and style-conscious demographic worldwide, operating primarily online and shipping globally.
Serves as the registered corporate headquarters, likely handling administrative, legal, and financial oversight. Core design, marketing, and strategic operations are managed by a distributed team, aligning with its global e-commerce model.
As an e-commerce focused company, physical HQ features are less emphasized publicly. Operations are geared towards a strong digital presence and efficient global logistics.
Likely dynamic, fast-paced, and digitally-focused, reflecting its e-commerce nature and innovative brand image. Emphasis on brand identity, social media engagement, and direct customer interaction.
The registered HQ in Melbourne establishes its Australian origin and provides a corporate base. However, its operational model is global and digitally native, with key personnel and functions distributed.
Triangl operates as a global e-commerce brand, directly shipping its swimwear to customers in numerous countries across North America, Europe, Asia-Pacific, and other regions. Its primary presence is online via its official website, supported by international logistics networks and customer service teams catering to a worldwide clientele. Marketing and brand presence are significantly amplified through global social media platforms and influencer collaborations.
Level 7, 505 St Kilda Road
Melbourne
VIC
Australia
Address: Specific office address not publicly detailed; serves as a key operational and logistics hub.
To streamline international shipping, manage inventory efficiently, and coordinate with manufacturing partners, ensuring timely delivery to a global customer base.
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As of April 2025, Triangl' leadership includes:
Triangl has been backed by several prominent investors over the years, including:
The most significant recent development is the acquisition of Triangl by Reuben Brothers in August 2023. Co-founder Craig Ellis remains CEO, and co-founder Erin Deering continues as a founder and board member under the new ownership. No other major executive hires or exits have been publicly announced in the last 12 months.
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Triangl's primary public-facing email address is for customer support (e.g., help@triangl.com). Specific corporate email formats for individual employees are not publicly disclosed. Common industry patterns often include [first].[last]@domain.com or [first_initial][last]@domain.com, but applicability to Triangl is unconfirmed.
[first].[last]@triangl.com (speculative/unconfirmed) or [first_initial][last]@triangl.com (speculative/unconfirmed)
Format
jane.doe@triangl.com (example, unconfirmed format)
Example
60 (speculative, based on common patterns for unconfirmed formats)%
Success rate
Forbes • August 15, 2023
Australian swimwear brand Triangl was acquired by the Reuben Brothers, a global private investment firm. Co-founders Craig Ellis and Erin Deering will continue in their roles as CEO and founder/board member, respectively. The deal aims to support the brand's future growth and expansion....more
Australian Financial Review • February 7, 2023
Co-founder Erin Deering discussed her journey with Triangl, including stepping back from the business and her evolving role. This article predates the acquisition but provides context on the founders' involvement....more
Triangl Official Website & Social Media • Ongoing
Triangl consistently launches new swimwear collections and engages its global audience through its e-commerce platform and dynamic social media presence, maintaining its status as a leading online swimwear brand. This reflects their continuous operational rhythm post-acquisition....more
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