What Does Triangl Do?

Total employees75
HeadquartersMelbourne
Founded2012

Triangl is an Australian e-commerce company renowned for its distinctive neoprene bikinis and fashion-forward swimwear. Founded in 2012 by Erin Deering and Craig Ellis, the brand quickly gained global popularity through savvy social media marketing and a direct-to-consumer model. In August 2023, Triangl was acquired by the Reuben Brothers, a global private investment firm. Craig Ellis continues as CEO, with Erin Deering remaining involved as a founder and board member. Triangl focuses on creating unique, high-quality swimwear designs, appealing to a youthful and style-conscious demographic worldwide, operating primarily online and shipping globally.

Where Is Triangl's Headquarters?

Triangl officeTriangl officeTriangl officeTriangl office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the registered corporate headquarters, likely handling administrative, legal, and financial oversight. Core design, marketing, and strategic operations are managed by a distributed team, aligning with its global e-commerce model.

Notable Features:

As an e-commerce focused company, physical HQ features are less emphasized publicly. Operations are geared towards a strong digital presence and efficient global logistics.

Work Culture:

Likely dynamic, fast-paced, and digitally-focused, reflecting its e-commerce nature and innovative brand image. Emphasis on brand identity, social media engagement, and direct customer interaction.

HQ Significance:

The registered HQ in Melbourne establishes its Australian origin and provides a corporate base. However, its operational model is global and digitally native, with key personnel and functions distributed.

Values Reflected in HQ: The lean physical footprint for its registered HQ combined with a strong global digital presence reflects values of efficiency, agility, and a modern approach to international retail.

Location:

Triangl operates as a global e-commerce brand, directly shipping its swimwear to customers in numerous countries across North America, Europe, Asia-Pacific, and other regions. Its primary presence is online via its official website, supported by international logistics networks and customer service teams catering to a worldwide clientele. Marketing and brand presence are significantly amplified through global social media platforms and influencer collaborations.

Street Address:

Level 7, 505 St Kilda Road

City:

Melbourne

State/Province:

VIC

Country:

Australia

Where Else Does Triangl Operate Around the World?

Hong Kong, SAR China

Address: Specific office address not publicly detailed; serves as a key operational and logistics hub.

To streamline international shipping, manage inventory efficiently, and coordinate with manufacturing partners, ensuring timely delivery to a global customer base.

Buying Intent Signals for Triangl

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Triangl? Meet the Executive Team

As of April 2025, Triangl' leadership includes:

Craig Ellis - Co-founder & CEO
Erin Deering - Co-founder & Board Member

Who's Investing in Triangl?

Triangl has been backed by several prominent investors over the years, including:

Reuben Brothers (Acquired August 2023)

What Leadership Changes Has Triangl Seen Recently?

Hire0
Exits0

The most significant recent development is the acquisition of Triangl by Reuben Brothers in August 2023. Co-founder Craig Ellis remains CEO, and co-founder Erin Deering continues as a founder and board member under the new ownership. No other major executive hires or exits have been publicly announced in the last 12 months.

What Technology (Tech Stack) Is Used byTriangl?

Discover the tools Triangl uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Triangl Email Formats and Examples

Triangl's primary public-facing email address is for customer support (e.g., help@triangl.com). Specific corporate email formats for individual employees are not publicly disclosed. Common industry patterns often include [first].[last]@domain.com or [first_initial][last]@domain.com, but applicability to Triangl is unconfirmed.

[first].[last]@triangl.com (speculative/unconfirmed) or [first_initial][last]@triangl.com (speculative/unconfirmed)

Format

jane.doe@triangl.com (example, unconfirmed format)

Example

60 (speculative, based on common patterns for unconfirmed formats)%

Success rate

What's the Latest News About Triangl?

ForbesAugust 15, 2023

Triangl Founders Craig Ellis And Erin Deering Sell To Reuben Brothers In Deal Reportedly Worth Over $100 Million

Australian swimwear brand Triangl was acquired by the Reuben Brothers, a global private investment firm. Co-founders Craig Ellis and Erin Deering will continue in their roles as CEO and founder/board member, respectively. The deal aims to support the brand's future growth and expansion....more

Australian Financial ReviewFebruary 7, 2023

Erin Deering on her $200m bikini empire Triangl and why she walked away (and then came back)

Co-founder Erin Deering discussed her journey with Triangl, including stepping back from the business and her evolving role. This article predates the acquisition but provides context on the founders' involvement....more

Triangl Official Website & Social MediaOngoing

Triangl Actively Engages Customers with New Collections and Digital Campaigns

Triangl consistently launches new swimwear collections and engages its global audience through its e-commerce platform and dynamic social media presence, maintaining its status as a leading online swimwear brand. This reflects their continuous operational rhythm post-acquisition....more

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