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TrialPay
What Does TrialPay Do?
TrialPay was a pioneering digital currency and payments platform founded in 2006 that specialized in offer-based monetization. It enabled consumers to pay for online products and services by completing promotional offers from advertisers, such as signing up for a trial, watching a video, or making a purchase. This model provided an alternative to direct credit card payments, particularly popular in online gaming and for digital content. TrialPay's platform connected advertisers seeking user engagement with publishers and developers looking to monetize their user base. In February 2015, TrialPay was acquired by Visa Inc. to enhance Visa's merchant offer programs and loyalty solutions by integrating TrialPay's technology and network.
Where Is TrialPay's Headquarters?
HQ Function
The Mountain View office served as the central hub for all core operations, including executive leadership, engineering, product development, sales, marketing, and business development.
Notable Features:
As a tech startup in Silicon Valley, the office likely featured an open-plan layout conducive to collaboration, with modern amenities typical of innovative tech companies of that era. Specific architectural details are not widely publicized post-acquisition.
Work Culture:
TrialPay was known for a dynamic, fast-paced, and innovative startup culture. It emphasized problem-solving, user-focused development, and fostered an environment of collaboration and entrepreneurial spirit.
HQ Significance:
Being located in Mountain View placed TrialPay in close proximity to other major tech companies, venture capital firms, and a rich talent pool, which was crucial for its growth and innovation in the competitive digital payments and advertising space.
Values Reflected in HQ: The headquarters likely aimed to reflect TrialPay's core values of innovation, efficiency, and customer-centric solutions in the digital transaction and advertising landscape.
Location:
Before its acquisition by Visa, TrialPay operated a global platform, supporting advertisers and publishers across numerous countries. Its technology enabled international campaigns, allowing users worldwide to engage with offers and access premium content, primarily driven from its US headquarters with support from its European office.
Street Address:
150 W. Evelyn Ave, Suite 300
City:
Mountain View
State/Province:
CA
Country:
USA
Where Else Does TrialPay Operate Around the World?
Berlin, Germany
Address: Specific street address not widely publicized; operated as a regional office.
To expand TrialPay's footprint in Europe, cater to regional client needs, and tap into the European digital market.
Buying Intent Signals for TrialPay
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading TrialPay? Meet the Executive Team
As of April 2025, TrialPay' leadership includes:
Who's Investing in TrialPay?
TrialPay has been backed by several prominent investors over the years, including:
What Leadership Changes Has TrialPay Seen Recently?
As TrialPay was acquired by Visa in February 2015, there have been no executive hires or exits for TrialPay as an independent entity for many years. Information below would reflect changes around the time of or leading up to the acquisition if publicly available. Post-acquisition, leadership roles were integrated into Visa.
What Technology (Tech Stack) Is Used byTrialPay?
Discover the tools TrialPay uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
TrialPay Email Formats and Examples
Prior to its acquisition by Visa in 2015, TrialPay likely used standard corporate email formats. The most common formats for companies of its size and era were [first_initial][last]@trialpay.com or [first].[last]@trialpay.com. These email formats are no longer in active use for TrialPay as a standalone entity.
[first_initial][last]@trialpay.com (e.g., jdoe@trialpay.com) or [first].[last]@trialpay.com (e.g. jane.doe@trialpay.com)
Format
arampell@trialpay.com (historical example for Alex Rampell based on common format)
Example
0%
Success rate
What's the Latest News About TrialPay?
TechCrunch • February 27, 2015
Visa Acquires TrialPay To Beef Up Its Offer And Loyalty Platforms
Visa announced its acquisition of TrialPay, a platform connecting merchants with consumers through targeted offers. This move aims to integrate TrialPay's technology to enhance Visa's loyalty and offer capabilities for cardholders and merchants....more
Business Wire • October 22, 2012
TrialPay Powers Evergreen Offers Platform for Facebook
TrialPay announced it was selected by Facebook to power its new Offers product for game developers and app builders on the Facebook platform, enabling them to monetize non-paying users through targeted promotions....more
VentureBeat • May 14, 2009
TrialPay raises $8M more for payment by completing an offer
TrialPay secured $8 million in Series B funding led by Index Ventures, with participation from existing investors Battery Ventures and DAG Ventures. This funding was aimed at expanding its offer-based payment platform....more
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