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TRG Creativity is a dynamic, full-service advertising and marketing agency, operating as a core component of The Richards Group, one of the largest independent advertising agencies in the United States. Based in Dallas, Texas, TRG Creativity focuses on developing innovative, impactful, and results-driven campaigns for a diverse portfolio of clients across various industries. Their expertise spans brand strategy, digital marketing, creative content development, media planning, and public relations, aiming to build strong connections between brands and consumers.
Serves as the central hub for creative ideation, campaign strategy, client management, and overall operations for TRG Creativity's advertising and marketing services.
The Richards Group building is a prominent fixture in the Harwood District, known for its modern architecture, open-plan collaborative workspaces, and art installations designed to inspire creativity.
The work culture is characterized by high energy, collaboration, and a relentless pursuit of creative excellence. It fosters an environment where innovative ideas are encouraged, and teams work closely to deliver impactful solutions for clients. There's a strong emphasis on mentorship and professional growth.
The headquarters is significant as it's the nerve center for one of the most influential independent advertising groups in the U.S., contributing to major campaigns and shaping brand narratives.
While TRG Creativity's primary operations are based in their Dallas headquarters, they serve a wide range of national and international clients. Their campaigns and strategies often have a global reach, managed centrally from their U.S. office. The Richards Group, its parent, has historically focused its physical operations in Dallas but supported clients with global needs.
2828 N. Harwood St., Suite 1900
Dallas
TX
USA
No additional office locations available.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, TRG' leadership includes:
TRG has been backed by several prominent investors over the years, including:
The Richards Group has been actively evolving its leadership team to foster a more diverse, inclusive, and forward-thinking culture. Recent appointments reflect a commitment to creative excellence and strategic growth.
Discover the tools TRG uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
TRG Creativity, as part of The Richards Group, likely uses email formats associated with the parent company's domain (trg.com). Common professional email formats are often a combination of first name, last name, or initials.
[first_initial][last]@trg.com
Format
jdoe@trg.com
Example
80%
Success rate
Ad Age • February 7, 2023
The Richards Group appointed Sue Batterton as its new chief creative officer, a significant leadership move for the agency as it continues to evolve and rebuild....more
Campaign US • November 10, 2022
Trevor Bell joined The Richards Group as its new head of talent and culture. This appointment is part of the agency's ongoing efforts to strengthen its internal culture and talent management strategies....more
Adweek • October 20, 2020
Founder Stan Richards resigned from The Richards Group following controversy over racist remarks made during an internal meeting. This event marked a pivotal moment for the agency, prompting significant changes in leadership and direction....more
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