What Does TRG Do?

Total employees656
HeadquartersDallas
Founded1976

TRG Creativity is a dynamic, full-service advertising and marketing agency, operating as a core component of The Richards Group, one of the largest independent advertising agencies in the United States. Based in Dallas, Texas, TRG Creativity focuses on developing innovative, impactful, and results-driven campaigns for a diverse portfolio of clients across various industries. Their expertise spans brand strategy, digital marketing, creative content development, media planning, and public relations, aiming to build strong connections between brands and consumers.

Where Is TRG's Headquarters?

TRG officeTRG officeTRG officeTRG office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for creative ideation, campaign strategy, client management, and overall operations for TRG Creativity's advertising and marketing services.

Notable Features:

The Richards Group building is a prominent fixture in the Harwood District, known for its modern architecture, open-plan collaborative workspaces, and art installations designed to inspire creativity.

Work Culture:

The work culture is characterized by high energy, collaboration, and a relentless pursuit of creative excellence. It fosters an environment where innovative ideas are encouraged, and teams work closely to deliver impactful solutions for clients. There's a strong emphasis on mentorship and professional growth.

HQ Significance:

The headquarters is significant as it's the nerve center for one of the most influential independent advertising groups in the U.S., contributing to major campaigns and shaping brand narratives.

Values Reflected in HQ: The headquarters' design and atmosphere reflect values such as creativity, innovation, collaboration, transparency, and a passion for advertising.

Location:

While TRG Creativity's primary operations are based in their Dallas headquarters, they serve a wide range of national and international clients. Their campaigns and strategies often have a global reach, managed centrally from their U.S. office. The Richards Group, its parent, has historically focused its physical operations in Dallas but supported clients with global needs.

Street Address:

2828 N. Harwood St., Suite 1900

City:

Dallas

State/Province:

TX

Country:

USA

Where Else Does TRG Operate Around the World?

No additional office locations available.

Buying Intent Signals for TRG

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
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Corporate Finance
*Example signal, not calculated in real time

Who's Leading TRG? Meet the Executive Team

As of April 2025, TRG' leadership includes:

Glenn Dady - Principal / Creative Director
Sue Batterton - Chief Creative Officer
Nikki Wilson - Principal / Head of DEIB + Internal Comms
Dave Kroencke - Principal / Brand Management
Trent Walters - Principal / Brand Management

Who's Investing in TRG?

TRG has been backed by several prominent investors over the years, including:

Privately Held. Following founder Stan Richards' retirement, The Richards Group transitioned to a new ownership model, reportedly involving a trust structure intended to benefit employees and a non-profit organization focused on advertising education.

What Leadership Changes Has TRG Seen Recently?

Hire2
Exits0

The Richards Group has been actively evolving its leadership team to foster a more diverse, inclusive, and forward-thinking culture. Recent appointments reflect a commitment to creative excellence and strategic growth.

New Appointments:

Sue Batterton, Sue Batterton joined The Richards Group as Chief Creative Officer, tasked with leading the agency's creative vision and output.
Trevor Bell, Trevor Bell was appointed as Head of Talent and Culture to spearhead initiatives related to talent acquisition, development, and workplace culture.

What Technology (Tech Stack) Is Used byTRG?

Discover the tools TRG uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

TRG Email Formats and Examples

TRG Creativity, as part of The Richards Group, likely uses email formats associated with the parent company's domain (trg.com). Common professional email formats are often a combination of first name, last name, or initials.

[first_initial][last]@trg.com

Format

jdoe@trg.com

Example

80%

Success rate

What's the Latest News About TRG?

Ad Age • February 7, 2023

The Richards Group names Sue Batterton first chief creative officer since Stan Richards' departure

The Richards Group appointed Sue Batterton as its new chief creative officer, a significant leadership move for the agency as it continues to evolve and rebuild....more

Campaign US • November 10, 2022

The Richards Group hires Trevor Bell as head of talent and culture

Trevor Bell joined The Richards Group as its new head of talent and culture. This appointment is part of the agency's ongoing efforts to strengthen its internal culture and talent management strategies....more

Adweek • October 20, 2020

Stan Richards Steps Down From The Richards Group Following Racist Remarks

Founder Stan Richards resigned from The Richards Group following controversy over racist remarks made during an internal meeting. This event marked a pivotal moment for the agency, prompting significant changes in leadership and direction....more

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