HQ Function

Serves as the central operational hub for global trend research, content creation, client services, and strategic direction.

Notable Features:

Located in a historic canal district, likely blending modern workspace needs with classic Amsterdam architecture. The environment is designed to foster creativity and global collaboration.

Work Culture:

Characterized by a dynamic, forward-thinking, and globally-minded atmosphere. Emphasis on curiosity, insightful analysis, and collaborative teamwork to decipher complex consumer shifts.

HQ Significance:

Amsterdam's international character, creative industries, and strong connectivity make it an ideal base for a global trend firm, facilitating access to diverse perspectives and talent.

Values Reflected in HQ: The headquarters likely reflects values of innovation, global connectivity, intellectual curiosity, and a passion for understanding future consumer landscapes.

Location:

TrendWatching.com maintains a significant global presence through its strategically located offices in Amsterdam (HQ), London, New York, Singapore, São Paulo, and Lagos. Beyond these physical offices, their reach is extended by a worldwide network of hundreds of 'spotters' in over 60 countries. This distributed model allows them to support functions like localized trend research, content generation reflecting diverse global perspectives, tailored client consulting services, international sales and marketing efforts, and the delivery of global and regional trend reports and presentations.

Street Address:

Keizersgracht 261

City:

Amsterdam

State/Province:

North Holland

Country:

Netherlands