TrendWatching.com
TrendWatching.com's Overview
TrendWatching.com is an independent and opinionated trend firm that scans the globe for the most promising consumer trends, insights, and business innovations. Since 2002, they have been helping professionals in marketing, strategy, product development, and innovation understand the new consumer and uncover compelling opportunities. Their global network of spotters and analysts identify and analyze emerging patterns in consumer behavior, enabling businesses to stay ahead of the curve and anticipate future customer needs.
Where is TrendWatching.com's Headquarters?
HQ Function
Serves as the central operational hub for global trend research, content creation, client services, and strategic direction.
Notable Features:
Located in a historic canal district, likely blending modern workspace needs with classic Amsterdam architecture. The environment is designed to foster creativity and global collaboration.
Work Culture:
Characterized by a dynamic, forward-thinking, and globally-minded atmosphere. Emphasis on curiosity, insightful analysis, and collaborative teamwork to decipher complex consumer shifts.
HQ Significance:
Amsterdam's international character, creative industries, and strong connectivity make it an ideal base for a global trend firm, facilitating access to diverse perspectives and talent.
Values Reflected in HQ: The headquarters likely reflects values of innovation, global connectivity, intellectual curiosity, and a passion for understanding future consumer landscapes.
Location:
TrendWatching.com maintains a significant global presence through its strategically located offices in Amsterdam (HQ), London, New York, Singapore, São Paulo, and Lagos. Beyond these physical offices, their reach is extended by a worldwide network of hundreds of 'spotters' in over 60 countries. This distributed model allows them to support functions like localized trend research, content generation reflecting diverse global perspectives, tailored client consulting services, international sales and marketing efforts, and the delivery of global and regional trend reports and presentations.
Street Address:
Keizersgracht 261
City:
Amsterdam
State/Province:
North Holland
Country:
Netherlands
TrendWatching.com's Global Presence
London, UK
Address: Specific address not publicly listed; contact via website. Typically central London.
To provide localized trend insights and strategic advice to businesses in the UK and wider European region, tapping into unique regional consumer behaviors and market dynamics.
New York, USA
Address: Specific address not publicly listed; contact via website. Typically Manhattan.
To deliver relevant trend intelligence and consulting to North American clients, understanding the distinct consumer landscape and business environment of the region.
Singapore, Singapore
Address: Specific address not publicly listed; contact via website.
To provide deep insights into the diverse and rapidly evolving consumer trends across APAC, supporting businesses in navigating this dynamic market.
São Paulo, Brazil
Address: Specific address not publicly listed; contact via website.
To offer specialized trend knowledge and strategic guidance for businesses operating in or targeting Latin America, understanding its specific socio-economic and cultural nuances.
Buying Intent Signals for TrendWatching.com
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of TrendWatching.com
As of April 2025, TrendWatching.com' leadership includes:
Investors of TrendWatching.com
TrendWatching.com has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
TrendWatching.com operates as a relatively stable, privately-held company, and major executive turnovers are not frequently publicized. Focus tends to be on their trend reports and insights rather than internal corporate changes. No prominent C-level hires or exits have been widely reported in mainstream business news in the last 12 months.
Technology (Tech Stack) used by TrendWatching.com
Discover the tools TrendWatching.com uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
TrendWatching.com Email Formats and Examples
TrendWatching.com most commonly uses the [first]@trendwatching.com email format. Other potential formats include [first].[last]@trendwatching.com.
[first]@trendwatching.com
Format
example: reinier@trendwatching.com
Example
80%
Success rate
News and media
TrendWatching.com Canvas • April 16, 2024
TrendWatching.com explores: Eco-Shame or Eco-Pride?
TrendWatching.com published an article discussing the shift in consumer sentiment around sustainability, moving from 'eco-shame' (guilt over non-sustainable choices) to 'eco-pride' (celebrating sustainable actions). The piece analyzes how brands can tap into this evolving mindset....more
TrendWatching.com Canvas • March 19, 2024
TrendWatching.com Analysis: The Future of Luxury is Regenerative
An insight piece by TrendWatching.com delves into how the luxury sector is increasingly embracing regenerative practices, moving beyond basic sustainability to actively restoring and improving ecosystems and communities as a new hallmark of high value....more
TrendWatching.com Press • November 14, 2023
TrendWatching.com Reveals 5 Key Consumer Trends for 2024
TrendWatching.com released its annual report highlighting five crucial consumer trends set to shape 2024. These trends provide businesses with foresight into evolving consumer expectations and opportunities for innovation, covering areas like AI's impact, community-driven commerce, and new wellness paradigms....more
Highperformr’s free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including TrendWatching.com, are just a search away.