HQ Function

Served as the primary center for TrendKite's operations, including product development, engineering, sales, marketing, and customer support, driving its growth in the PR analytics market prior to its acquisition by Cision.

Notable Features:

Likely featured an open-plan office design encouraging collaboration, modern amenities, and spaces reflecting its vibrant tech startup culture, typical of Austin's innovative tech scene. It was located in the heart of downtown Austin.

Work Culture:

TrendKite was renowned for its energetic, innovative, and fast-paced startup culture. It emphasized collaboration, customer focus, and empowering employees, fostering an environment of rapid learning and development. Employees often cited a strong sense of community and purpose.

HQ Significance:

The Austin headquarters was pivotal as the birthplace and command center of TrendKite, where its core platform was developed and its market strategy executed, establishing it as a leader in PR analytics before being acquired by Cision. It was central to Austin's burgeoning tech ecosystem.

Values Reflected in HQ: The headquarters likely reflected values such as innovation, transparency, customer-centricity, and a dynamic, high-energy work ethic, crucial for its success in the competitive tech landscape.

Location:

Prior to its acquisition, TrendKite served a global customer base primarily from its U.S. headquarters in Austin and a supporting office in London, UK, focusing on North American and EMEA markets. Its SaaS platform was accessible worldwide. Post-acquisition, TrendKite's technology and customer base were integrated into Cision's extensive global operational network, which spans across the Americas, EMEA, and APAC regions, supporting a wider range of functions including sales, support, product development, and marketing on a global scale.

Street Address:

800 Brazos St, Suite 340

City:

Austin

State/Province:

TX

Country:

USA