Trek Bicycle Corporation is a major American bicycle and cycling component manufacturer and distributor. Founded in 1976 by Richard (Dick) Burke and Bevil Hogg in Waterloo, Wisconsin, Trek has grown from a small-scale operation into one of the world's largest bicycle companies. Trek is renowned for its innovation in bicycle technology, including OCLV Carbon, and its wide range of products catering to various cycling disciplines like road, mountain, triathlon, and e-bikes. The company owns several well-known brands, including Bontrager (components and accessories), Electra Bicycle Company, and Diamant. Trek is committed to sustainability, advocacy for cycling-friendly infrastructure, and creating a more bike-friendly world.
Serves as the central hub for global operations, research and development, design, engineering, marketing, and corporate administration.
The expansive campus includes state-of-the-art design studios, advanced engineering labs, a world-class testing facility, an impressive atrium showcasing historic bikes, and on-site trails for product testing and employee recreation. It also houses a museum displaying Trek's history.
Trek fosters a passionate, innovative, and active work culture. Employees often share a love for cycling, and the company promotes a healthy work-life balance with access to fitness facilities and cycling opportunities. It's known for a strong sense of community and commitment to its mission.
The Waterloo headquarters is not just an office; it's the heart of Trek's innovation and brand identity, reflecting its American manufacturing roots and commitment to quality and cycling culture.
Trek Bicycle Corporation operates globally, with its products sold in over 100 countries through a network of independently owned bicycle stores, Trek-owned retail stores, subsidiaries in Europe and Asia, and distributors elsewhere. Key functions supported globally include R&D, manufacturing (in the US, Germany, and Asia), marketing, sales, distribution, and customer support, tailored to regional market needs.
801 West Madison Street
Waterloo
Wisconsin
USA
Address: Ceintuurbaan 2-20C, 3847 LG Harderwijk, Netherlands
To streamline operations, tailor products and marketing to European consumer preferences, and provide localized support to Trek's extensive network of European dealers and customers.
Address: Sherbourne Drive, Tilbrook, Milton Keynes, MK7 8HX, UK
To cater specifically to the UK cycling market, manage local distribution logistics, and build strong relationships with UK-based retailers and cyclists.
Address: Yamashita-cho 2, Naka-ku, Yokohama Industrial Products Building 2F, Yokohama, Kanagawa 231-0023, Japan
To serve the growing Japanese cycling market with localized product offerings and marketing strategies, and to build Trek's brand presence in Asia.
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As of April 2025, Trek Bicycle Corporation' leadership includes:
Trek Bicycle Corporation has been backed by several prominent investors over the years, including:
As a privately held company, Trek Bicycle Corporation does not frequently publicize executive team changes unless they are of major significance. No widespread public announcements of C-suite level hires or exits have been noted in the past 12 months. Key leadership positions appear stable.
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Trek Bicycle Corporation commonly uses an email format combining the employee's first name and last name, separated by an underscore, followed by '@trekbikes.com'. Other formats may exist within the organization, but this is the most frequently observed pattern.
firstname_lastname@trekbikes.com
Format
john_doe@trekbikes.com
Example
85%
Success rate
Bicycling.com • July 2, 2024
Trek unveiled its latest iteration of the Madone road bike, the Gen 8, featuring significant weight reduction, improved aerodynamics with new IsoFlow technology, and enhanced rider comfort, aiming to redefine the ultimate race bike....more
Trek Bicycle Newsroom • April 18, 2024
Trek Bicycle published its 2024 sustainability report, showcasing a 6% reduction in Scope 1 & 2 emissions, an 8% reduction in air freight emissions per bike, and increased use of recycled plastics and alternative materials in its products and packaging....more
Bicycle Retailer and Industry News • November 8, 2023
Trek Bicycle Corporation acquired The Bike Revolution, a chain of six stores in the San Diego, California, area, further expanding its direct-to-consumer retail presence and strengthening its market share in Southern California....more
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