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Trek Bicycle Corporation's Overview

Total employees3500
HeadquartersWaterloo
Founded1976

Trek Bicycle Corporation is a major American bicycle and cycling component manufacturer and distributor. Founded in 1976 by Richard (Dick) Burke and Bevil Hogg in Waterloo, Wisconsin, Trek has grown from a small-scale operation into one of the world's largest bicycle companies. Trek is renowned for its innovation in bicycle technology, including OCLV Carbon, and its wide range of products catering to various cycling disciplines like road, mountain, triathlon, and e-bikes. The company owns several well-known brands, including Bontrager (components and accessories), Electra Bicycle Company, and Diamant. Trek is committed to sustainability, advocacy for cycling-friendly infrastructure, and creating a more bike-friendly world.

Where is Trek Bicycle Corporation's Headquarters?

Trek Bicycle Corporation officeTrek Bicycle Corporation officeTrek Bicycle Corporation officeTrek Bicycle Corporation office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for global operations, research and development, design, engineering, marketing, and corporate administration.

Notable Features:

The expansive campus includes state-of-the-art design studios, advanced engineering labs, a world-class testing facility, an impressive atrium showcasing historic bikes, and on-site trails for product testing and employee recreation. It also houses a museum displaying Trek's history.

Work Culture:

Trek fosters a passionate, innovative, and active work culture. Employees often share a love for cycling, and the company promotes a healthy work-life balance with access to fitness facilities and cycling opportunities. It's known for a strong sense of community and commitment to its mission.

HQ Significance:

The Waterloo headquarters is not just an office; it's the heart of Trek's innovation and brand identity, reflecting its American manufacturing roots and commitment to quality and cycling culture.

Values Reflected in HQ: The headquarters reflects Trek's values of innovation (R&D facilities), community (employee amenities, local engagement), quality (testing labs), sustainability (visible in operations), and a passion for cycling (on-site trails, bike-centric design).

Location:

Trek Bicycle Corporation operates globally, with its products sold in over 100 countries through a network of independently owned bicycle stores, Trek-owned retail stores, subsidiaries in Europe and Asia, and distributors elsewhere. Key functions supported globally include R&D, manufacturing (in the US, Germany, and Asia), marketing, sales, distribution, and customer support, tailored to regional market needs.

Street Address:

801 West Madison Street

City:

Waterloo

State/Province:

Wisconsin

Country:

USA

Trek Bicycle Corporation's Global Presence

Harderwijk, Gelderland, Netherlands

Address: Ceintuurbaan 2-20C, 3847 LG Harderwijk, Netherlands

To streamline operations, tailor products and marketing to European consumer preferences, and provide localized support to Trek's extensive network of European dealers and customers.

Milton Keynes, Buckinghamshire, United Kingdom

Address: Sherbourne Drive, Tilbrook, Milton Keynes, MK7 8HX, UK

To cater specifically to the UK cycling market, manage local distribution logistics, and build strong relationships with UK-based retailers and cyclists.

Yokohama, Kanagawa, Japan

Address: Yamashita-cho 2, Naka-ku, Yokohama Industrial Products Building 2F, Yokohama, Kanagawa 231-0023, Japan

To serve the growing Japanese cycling market with localized product offerings and marketing strategies, and to build Trek's brand presence in Asia.

Buying Intent Signals for Trek Bicycle Corporation

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Trek Bicycle Corporation

As of April 2025, Trek Bicycle Corporation' leadership includes:

John Burke - President
Roger Bird - Chief Financial Officer
Chad Brown - Vice President of Product
Scott Daubert - Vice President of Engineering & Advanced Concepts
Bob Burns - General Counsel & Vice President of Human Resources

Investors of Trek Bicycle Corporation

Trek Bicycle Corporation has been backed by several prominent investors over the years, including:

Privately Held (Burke Family)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As a privately held company, Trek Bicycle Corporation does not frequently publicize executive team changes unless they are of major significance. No widespread public announcements of C-suite level hires or exits have been noted in the past 12 months. Key leadership positions appear stable.

Technology (Tech Stack) used by Trek Bicycle Corporation

Discover the tools Trek Bicycle Corporation uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Trek Bicycle Corporation Email Formats and Examples

Trek Bicycle Corporation commonly uses an email format combining the employee's first name and last name, separated by an underscore, followed by '@trekbikes.com'. Other formats may exist within the organization, but this is the most frequently observed pattern.

firstname_lastname@trekbikes.com

Format

john_doe@trekbikes.com

Example

85%

Success rate

News and media

Bicycling.comJuly 2, 2024

Trek Launches All-New Madone Gen 8: Lighter, Faster, and More Comfortable

Trek unveiled its latest iteration of the Madone road bike, the Gen 8, featuring significant weight reduction, improved aerodynamics with new IsoFlow technology, and enhanced rider comfort, aiming to redefine the ultimate race bike....more

Trek Bicycle NewsroomApril 18, 2024

Trek Releases Third Annual Sustainability Report Highlighting Emission Reductions and Increased Use of Alternative Materials

Trek Bicycle published its 2024 sustainability report, showcasing a 6% reduction in Scope 1 & 2 emissions, an 8% reduction in air freight emissions per bike, and increased use of recycled plastics and alternative materials in its products and packaging....more

Bicycle Retailer and Industry NewsNovember 8, 2023

Trek Acquires Major Bike Shop Chain in San Diego Area, Expanding Retail Footprint

Trek Bicycle Corporation acquired The Bike Revolution, a chain of six stores in the San Diego, California, area, further expanding its direct-to-consumer retail presence and strengthening its market share in Southern California....more

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