Trek Bicycle
Trek Bicycle's Overview
Trek Bicycle Corporation is an American bicycle and cycling component manufacturer headquartered in Waterloo, Wisconsin. Founded in 1976, Trek has grown into one of the world's largest bicycle manufacturers, known for its commitment to quality, innovation, and performance. The company produces a wide range of bicycles including road, mountain, hybrid, electric (e-bikes), and children's bikes under brand names such as Trek, Electra, Bontrager, and Diamant. Trek bikes are sold globally through a network of independent bicycle dealers and company-owned stores in over 90 countries. The company is also recognized for its advocacy for cycling and sustainable practices.
Where is Trek Bicycle's Headquarters?
HQ Function
The Waterloo headquarters houses key global functions including research and development (R&D), product design and engineering, global marketing, sales leadership, supply chain management, and corporate administration.
Notable Features:
The campus features advanced R&D labs, a state-of-the-art prototype shop, extensive product testing facilities including on-site test tracks ('Trek Trails'), a museum detailing Trek's history, and employee amenities. The 'Trek Trails' are open to employees for riding and product testing.
Work Culture:
Trek fosters a passionate, bike-centric work culture. Employees, many of whom are avid cyclists, benefit from a collaborative environment focused on innovation and quality. The HQ offers bike-friendly amenities, encouraging an active lifestyle.
HQ Significance:
The Waterloo HQ is pivotal as it's not only the company's birthplace but also the continued center for its design innovation, engineering excellence, and global strategic direction, underscoring its American heritage and commitment to quality.
Values Reflected in HQ: The headquarters embodies Trek's core values: innovation (through its R&D and testing facilities), community (employee-focused amenities and local engagement), quality (rigorous on-site testing and development), and a deep passion for cycling (evident in its bike-centric design and culture).
Location:
Trek Bicycle Corporation maintains a significant global footprint, supporting a wide array of functions internationally. These include research and development, product design, manufacturing (with facilities in the USA, Germany, Netherlands, and assembly operations in Asia), global sales and marketing, extensive distribution networks, and localized customer support. Trek operates through subsidiaries and a vast network of distributors in over 90 countries, with key regional offices in North America, Europe (e.g., Netherlands, UK, Germany), and Asia Pacific (e.g., Japan, Australia), enabling tailored market strategies and comprehensive service worldwide.
Street Address:
801 W Madison St
City:
Waterloo
State/Province:
Wisconsin
Country:
USA
Trek Bicycle's Global Presence
Harderwijk, Gelderland, Netherlands
Address: Ceintuurbaan 2-20C, 3847 LG Harderwijk, Netherlands
To effectively cater to the diverse and mature European cycling market by providing localized product strategies, efficient supply chain management, and dedicated regional support to Trek's network of dealers and customers across Europe.
Milton Keynes, United Kingdom
Address: Pitfield, Kiln Farm, Milton Keynes MK11 3ET, United Kingdom
To provide focused support and strategy for the UK and Irish markets, addressing local consumer trends, managing the distribution network, and strengthening Trek's brand presence in the region.
Yokohama, Kanagawa, Japan
Address: Shin-Yokohama Square Bldg. 10F, 2-3-12 Shin-Yokohama, Kohoku-ku, Yokohama-shi, Kanagawa, Japan
To cater to the specific needs and preferences of the Japanese cycling market, ensuring product relevance, strong dealer partnerships, and brand growth in a key Asian market.
Buying Intent Signals for Trek Bicycle
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Trek Bicycle
As of April 2025, Trek Bicycle' leadership includes:
Investors of Trek Bicycle
Trek Bicycle has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As a privately held company, Trek Bicycle Corporation does not routinely publicize all executive team changes. Based on publicly available information, there have been no major C-suite level new hires or departures widely reported in the mainstream press over the last 12 months. The core leadership team has demonstrated stability.
Technology (Tech Stack) used by Trek Bicycle
Discover the tools Trek Bicycle uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Trek Bicycle Email Formats and Examples
Trek Bicycle Corporation typically utilizes standardized email formats for its employees. The most common formats are [first_initial][last_name]@trekbikes.com and [first_name]_[last_name]@trekbikes.com. Slight variations might exist depending on the department or specific role.
[first_initial][last_name]@trekbikes.com or [first_name]_[last_name]@trekbikes.com
Format
jdoe@trekbikes.com or jane_doe@trekbikes.com
Example
85%
Success rate
News and media
BikeRadar • April 16, 2024
Trek Domane+ SLR is its lightest e-road bike yet
Trek unveiled its fourth-generation Domane+ SLR, an electric road bike that is significantly lighter than its predecessor. The new model aims to deliver a more natural road bike experience with the added benefit of electric assistance, featuring a new TQ motor and a lightweight OCLV carbon frame....more
Bicycle Retailer and Industry News • February 20, 2024
Trek Travel names new president
Trek Travel, the luxury cycling tour operator associated with Trek Bicycle, announced the appointment of Liz Einspanier as its new president. Einspanier brings extensive experience from within the travel and outdoor industries....more
Bicycle Retailer and Industry News • October 26, 2023
CPSC announces recall of Trek Kickster balance bikes
The U.S. Consumer Product Safety Commission (CPSC) announced a recall of Trek Kickster balance bikes from model years 2013 through 2019. The recall was due to the steerer tube clamp, which can break, posing a fall hazard....more
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