What Does Treetops Resort Do?

Total employees155
HeadquartersGaylord
Founded1954

Treetops Resort, nestled in Gaylord, Michigan, is a renowned year-round destination offering spectacular views, five championship golf courses, premier skiing, luxurious accommodations, and a wide array of recreational activities. Known as 'Michigan's Most Spectacular Resort,' Treetops provides guests with exceptional service, diverse dining options, and memorable experiences, from family vacations and romantic getaways to corporate retreats and special events. The resort is committed to preserving its natural beauty while offering top-tier amenities and hospitality.

Where Is Treetops Resort's Headquarters?

Treetops Resort officeTreetops Resort officeTreetops Resort officeTreetops Resort office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for all resort operations, including guest accommodations, dining, management of golf courses and ski facilities, event coordination, sales, marketing, and administrative functions.

Notable Features:

Five award-winning golf courses (The Masterpiece, The Premier, The Signature, The Tradition, and Threetops Par-3), 24 ski runs, a terrain park, extensive lodging options (Lodge, Inn, Chalets, Condominiums), a full-service spa, state-of-the-art conference and event center, multiple dining venues, and access to vast natural landscapes for activities like hiking and fly fishing.

Work Culture:

A guest-centric, energetic, and team-oriented environment focused on hospitality, outdoor recreation, and delivering exceptional service. Employees often share a passion for nature, sports, and creating positive experiences for visitors.

HQ Significance:

A major tourism driver for Northern Michigan, a significant local employer, and a highly-regarded destination for golf and winter sports enthusiasts from across North America. It plays a key role in the regional economy and tourism landscape.

Values Reflected in HQ: Excellence in hospitality, stewardship of the natural environment, dedication to premier outdoor recreation (golf and skiing), community engagement, and creating lasting memories for guests.

Location:

While Treetops Resort is a single-destination resort located in Gaylord, Michigan, USA, it attracts a diverse clientele from across the United States and internationally, particularly from Canada and other countries whose residents seek premier golf and ski experiences in a scenic setting. Its marketing and outreach efforts are designed to engage a broad audience of travel and sports enthusiasts. The resort does not operate physical locations or offices outside of its Michigan property.

Street Address:

3962 Wilkinson Rd

City:

Gaylord

State/Province:

MI

Country:

USA

Where Else Does Treetops Resort Operate Around the World?

Gaylord, MI, USA

Address: 3962 Wilkinson Rd, Gaylord, MI 49735, USA

Functions as the sole operational center for Treetops Resort, serving guests and managing all resort amenities and business activities in Northern Michigan.

Buying Intent Signals for Treetops Resort

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Treetops Resort? Meet the Executive Team

As of April 2025, Treetops Resort' leadership includes:

Barry Owens - General Manager
Judy Gochenour - Director of Sales & Marketing
Kevin McKinley - PGA Director of Golf
James Perreault - Director of Food & Beverage
Stacey Plichta - Human Resources Manager
Amy Pomeroy - Events Manager

Who's Investing in Treetops Resort?

Treetops Resort has been backed by several prominent investors over the years, including:

Privately Held. The resort has a history of family ownership (Melling family) and in 2022 transitioned to new ownership under Treetops Acquisition Company LLC. Specific details of the current investors are not publicly disclosed.

What Leadership Changes Has Treetops Resort Seen Recently?

Hire0
Exits0

As of June 2024, there have been no widely publicized major executive new hires or exits at Treetops Resort in the past 12 months. Leadership changes at privately held resorts of this nature are often managed internally and may not always be announced in major news outlets. The current key leadership team appears stable.

What Technology (Tech Stack) Is Used byTreetops Resort?

Discover the tools Treetops Resort uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Treetops Resort Email Formats and Examples

Treetops Resort likely utilizes a standard professional email format for its employees, typically combining parts of an employee's name with the company domain '@treetops.com'. Common formats include first initial followed by last name.

[first_initial][last]@treetops.com

Format

bowens@treetops.com

Example

80%

Success rate

What's the Latest News About Treetops Resort?

UpNorthLive ABC 7&4 • May 16, 2024

Treetops Resort prepares for busy summer season

Treetops Resort in Gaylord is gearing up for a bustling summer, anticipating high demand for its renowned golf courses and other attractions. The resort highlights its economic impact on Northern Michigan and its readiness to welcome tourists for the peak season....more

GolfPass • April 17, 2024

The best father-son golf trips to Treetops Resort in northern Michigan

GolfPass, a leading golf travel resource, featured Treetops Resort as an ideal destination for father-son golf trips. The article highlighted its multiple championship courses, diverse lodging options, and welcoming atmosphere perfectly suited for family golf experiences....more

9&10 News • February 7, 2024

Treetops Resort Offers ‘Skiable Feast’ for Valentine’s Day Weekend

Treetops Resort announced its popular 'Skiable Feast' event for the Valentine's Day weekend, offering a unique combination of cross-country skiing or snowshoeing with gourmet food and beverage stations along scenic trails....more

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