What Does Tredz Bikes Do?

Total employees180
HeadquartersSwansea
Founded1988

Tredz Bikes is a prominent UK-based online retailer specializing in bicycles, cycling accessories, components, and clothing. Established in 1988 (originally as Cycle World), Tredz has grown from a small local shop to a major e-commerce player in the cycling industry. They offer a wide range of products from leading brands, catering to all types of cyclists, from beginners to seasoned enthusiasts. Tredz is known for its extensive product selection, competitive pricing, expert advice (often via phone or online chat), and customer service, including various delivery options and participation in cycle-to-work schemes. In 2016, Tredz Bikes was acquired by Halfords Group plc, further solidifying its position in the market while retaining its distinct brand identity and specialist focus.

Where Is Tredz Bikes's Headquarters?

Tredz Bikes officeTredz Bikes officeTredz Bikes officeTredz Bikes office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Swansea headquarters serves as the central hub for Tredz Bikes' online retail operations, including customer service, warehousing, product dispatch, technical support, and administrative functions.

Notable Features:

The facility is likely a large, modern warehouse optimized for e-commerce logistics, handling a vast inventory of bikes and accessories. It may also house their primary customer service call centre and technical workshop.

Work Culture:

Tredz fosters a work culture centered around a passion for cycling. Employees are often cycling enthusiasts themselves, contributing to knowledgeable customer service. The environment is likely dynamic, fast-paced due to its e-commerce nature, and customer-focused, with an emphasis on teamwork and expertise.

HQ Significance:

This headquarters is crucial for Tredz's UK-wide operations, enabling efficient order fulfillment and maintaining its reputation as a leading specialist online bike retailer. It's the nerve centre for their digital presence and logistical network.

Values Reflected in HQ: The headquarters reflects values of efficiency in logistics, customer-centricity through its support functions, and a commitment to the cycling community by being a central point for a wide array of cycling products.

Location:

Tredz Bikes' operations are primarily focused on the United Kingdom market. They function as a UK-based e-commerce retailer with physical showrooms in Wales. While they may offer international shipping for certain items, their core business strategy, marketing, and infrastructure are tailored to serve customers within the UK. As a subsidiary of Halfords Group plc, they are part of a larger UK-centric organization.

Street Address:

Castell Close, Llansamlet

City:

Swansea

State/Province:

Wales

Country:

United Kingdom

Where Else Does Tredz Bikes Operate Around the World?

Cardiff, Wales, United Kingdom

Address: Giant Store Cardiff, Unit 12, Cardiff Gate Retail Park, Pontprennau, Cardiff, CF23 8NL

To provide a dedicated retail presence for Giant Bicycles in the Cardiff area, catering to local cyclists and offering a click-and-collect point for Tredz online orders, bridging the online and offline customer experience.

Swansea, Wales, United Kingdom

Address: Tredz Swansea Showroom, Castell Close, Llansamlet, Swansea, SA7 9FH (co-located with HQ)

To offer local customers in the Swansea area a tangible retail experience, complementing the primary online business, and to showcase key products.

Buying Intent Signals for Tredz Bikes

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Tredz Bikes? Meet the Executive Team

As of April 2025, Tredz Bikes' leadership includes:

Peter Lazarus - Managing Director - Performance Cycling (Tredz & Wheelies) at Halfords Group plc
RobgetUrl - Head of Commercial at Tredz Bikes
Neil Ponsonby - Head of Marketing - Performance Cycling (Tredz & Wheelies) at Halfords Group plc

Who's Investing in Tredz Bikes?

Tredz Bikes has been backed by several prominent investors over the years, including:

Halfords Group plc (Parent Company)

What Leadership Changes Has Tredz Bikes Seen Recently?

Hire0
Exits0

As Tredz Bikes is a subsidiary of Halfords Group plc, major executive changes directly impacting Tredz's top leadership are often integrated within Halfords' 'Performance Cycling' division announcements or are internal. Specific public announcements solely for Tredz-branded executive roles are infrequent. No major Tredz-specific C-level hires or exits have been publicly highlighted in the last 12 months outside of potential Halfords Group level changes or internal shifts.

What Technology (Tech Stack) Is Used byTredz Bikes?

Discover the tools Tredz Bikes uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Tredz Bikes Email Formats and Examples

Tredz Bikes, as part of Halfords Group, likely uses standardized professional email formats. Common formats include first name initial followed by last name, or first name separated by a dot from the last name, at their company domain.

[firstinitial][lastname]@tredz.co.uk or [firstname].[lastname]@tredz.co.uk

Format

jdoe@tredz.co.uk or john.doe@tredz.co.uk

Example

80%

Success rate

What's the Latest News About Tredz Bikes?

Cycling Industry News • February 7, 2023

Tredz Bikes partners with Reskinned to offer trade-in service

Tredz Bikes announced a partnership with Reskinned, a specialist in repairing and reselling used clothing and equipment, to launch a bike trade-in program. This initiative allows customers to trade in their old bikes for credit towards new purchases, promoting sustainability and a circular economy within the cycling industry....more

BikeBiz • November 15, 2023

Halfords (Tredz Bikes' Parent Company) sees ‘strong revenue growth’ in cycling and motoring services

Halfords Group plc, the parent company of Tredz Bikes, reported strong revenue growth in its cycling and motoring services for its interim results. The Performance Cycling division, which includes Tredz, contributed to this positive performance, indicating healthy demand in the sector....more

Halfords Group plc Annual Report & Accounts 2023 • June 13, 2023

Tredz Bikes mentioned in Halfords Annual Report for strong online performance

In Halfords' Annual Report for 2023, Tredz was highlighted for its contribution to the Performance Cycling division, noting its strong online presence and specialist appeal which complements Halfords' broader market strategy. The report emphasized growth in e-bikes and premium bicycles through Tredz....more

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