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Trainerize, powered by ABC Fitness Solutions, is a comprehensive software platform designed for personal trainers, fitness studios, and health clubs. It enables fitness professionals to build online training programs, engage clients with in-app messaging, track client progress, manage nutrition, and process payments. The platform aims to make fitness accessible by digitizing the client experience, allowing trainers to expand their reach beyond physical locations and offer personalized coaching to a global audience. Trainerize focuses on empowering fitness businesses to grow and better serve their clients through technology.
Primary center for software development, product innovation, marketing strategy, sales, and customer support for the Trainerize platform, now operating as a key product line under ABC Fitness Solutions.
Modern office space designed to foster collaboration and innovation, located in the vibrant Yaletown district, known for its tech companies and heritage buildings. Likely features open-plan work areas, meeting rooms with advanced tech, and amenities promoting employee well-being.
A dynamic and innovative tech culture with a strong focus on health and fitness. Emphasis on teamwork, customer-centricity, and continuous improvement. Post-acquisition by ABC Fitness, it integrates into a larger corporate culture while retaining its product-focused agility.
The Vancouver office remains a critical hub for the Trainerize product, driving its evolution and supporting its global user base. It represents a significant Canadian tech success story in the fitness industry.
Trainerize supports fitness professionals and their clients in over 180 countries. Its platform is designed for global use, offering features like multi-language support and localized payment processing integrations where applicable. The digital nature of the product allows trainers to coach clients anywhere in the world, and the company provides global customer support, often facilitated through its integration with ABC Fitness Solutions' international operations.
Suite 430, 1122 Mainland Street
Vancouver
British Columbia
Canada
Address: Operates within the network of ABC Fitness Solutions offices globally.
To provide localized support, sales, and operational capabilities to a global customer base, leveraging ABC Fitness Solutions' established presence in various key markets for fitness technology.
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As of April 2025, ABC Trainerize' leadership includes:
ABC Trainerize has been backed by several prominent investors over the years, including:
Following its acquisition by ABC Fitness Solutions in 2020, Trainerize's leadership has been integrated into the broader ABC executive structure. While specific Trainerize-branded executive moves are less common, key original founders remain in significant roles. ABC Fitness Solutions may have executive changes impacting the overall strategic direction.
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Trainerize, now part of ABC Fitness Solutions, likely utilizes email formats common within ABC Fitness or retains some legacy Trainerize.com addresses for specific teams. For ABC Fitness Solutions, common formats include [first].[last]@abcfitness.com or [first_initial][last]@abcfitness.com.
[first].[last]@abcfitness.com or [first]@trainerize.com (for some legacy/product specific teams)
Format
john.doe@abcfitness.com or support@trainerize.com
Example
75%
Success rate
ABC Fitness Solutions • August 20, 2020
ABC Financial Services, LLC (ABC), a leading software and payment processing provider for the health and fitness industry, announced its acquisition of Trainerize. This strategic move enhances ABC's ability to help clubs and trainers offer diverse fitness experiences, both in-person and digitally....more
Club Industry • February 7, 2023
ABC Fitness Solutions, the parent company of Trainerize, announced the appointment of Bill Davis as its new Chief Executive Officer. Davis brings extensive experience in technology and software leadership to guide the company's next phase of growth....more
PR Newswire • October 26, 2023
Trainerize announced significant product updates including advanced client automation features, designed to help fitness professionals save time and scale their businesses. These innovations were showcased at their annual TZ Collective event....more
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