What Does Trafficware Do?

Total employees200
HeadquartersSugar Land
Founded1979

Trafficware, a Cubic Company, is a prominent North American provider of intelligent traffic solutions (ITS) for cities, counties, and state transportation departments. They specialize in the research, design, and development of hardware and software for advanced traffic management. Their product portfolio includes traffic signal controllers (such as the Naztec and Trident lines), central traffic management software (like ATMS.now), and connected vehicle technologies. Acquired by Cubic Corporation in 2018, Trafficware's innovations are now integrated into Cubic Transportation Systems' broader offerings, aiming to improve traffic flow, reduce congestion, and enhance safety on roadways.

Where Is Trafficware's Headquarters?

Trafficware officeTrafficware officeTrafficware officeTrafficware office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the main center for research, development, engineering, and support for Trafficware's range of intelligent transportation systems, including traffic signal controllers and central management software.

Notable Features:

The facility houses engineering labs, testing environments for traffic control hardware and software, and collaborative workspaces for its technology teams. It's equipped to handle the full lifecycle of product development from concept to deployment.

Work Culture:

The work culture at Trafficware, now influenced by Cubic, emphasizes innovation, technical excellence, and a customer-focused approach to solving real-world traffic challenges. Employees often engage in collaborative projects aimed at advancing smart city infrastructure.

HQ Significance:

The Sugar Land headquarters has been instrumental in establishing Trafficware as a leader in the North American traffic control market. It continues to be a vital center for the evolution of traffic management technology within Cubic Transportation Systems.

Values Reflected in HQ: The headquarters reflects values of innovation, engineering precision, reliability, and a commitment to improving urban mobility and public safety through advanced technology solutions.

Location:

Through its integration with Cubic Transportation Systems, Trafficware's technologies and expertise are leveraged globally. Cubic has a substantial international footprint, with major operations and customer deployments in North America, Europe (notably the UK and continental Europe), Australia, and the Asia-Pacific region. Functions supported globally include sales, project implementation, system integration, maintenance, and customer support for intelligent traffic management solutions. This allows Trafficware's innovations to reach a worldwide market, contributing to smarter and more efficient urban transportation networks across diverse geographies.

Street Address:

12555 W. Airport Blvd

City:

Sugar Land

State/Province:

Texas

Country:

USA

Where Else Does Trafficware Operate Around the World?

Salfords, Surrey, UK

Address: Cubic Transportation Systems Limited, 177 Nutfield Road, Salfords, Surrey, RH1 5NG, UK

Functions as a major operational hub for Cubic's transportation projects in the UK and wider EMEA region, facilitating customer engagement, project management, and technical support for intelligent traffic and transit solutions.

San Diego, California, USA

Address: 9333 Balboa Ave, San Diego, CA 92123, USA

Serves as the global headquarters for Cubic Corporation, providing strategic direction, corporate governance, and shared services that support all its divisions, including the transportation segment that encompasses Trafficware's product lines.

Buying Intent Signals for Trafficware

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Trafficware? Meet the Executive Team

As of April 2025, Trafficware' leadership includes:

Matt Cole - Corporate Group President, Cubic Transportation Systems
Jeff L Toker - Vice President and General Manager, North America, Cubic Transportation Systems
Christian Günther - Managing Director, CTS EMEA (Europe, Middle East, and Africa)

Who's Investing in Trafficware?

Trafficware has been backed by several prominent investors over the years, including:

Cubic Corporation (Acquirer and Parent Company since 2018)

What Leadership Changes Has Trafficware Seen Recently?

Hire1
Exits1

Key leadership transitions within Cubic Transportation Systems (CTS), the division overseeing Trafficware, include the appointment of a new President for CTS. Such changes reflect Cubic's ongoing strategy to strengthen its market position in intelligent transport solutions.

Departures

Jeff Lowinger, Jeff Lowinger departed from his role as President of Cubic Transportation Systems.

New Appointments:

Matt Cole, Matt Cole was appointed Corporate Group President of Cubic Transportation Systems, bringing extensive experience in the transportation technology sector.

What Technology (Tech Stack) Is Used byTrafficware?

Discover the tools Trafficware uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Trafficware Email Formats and Examples

Since Trafficware is part of Cubic Corporation, employees primarily use email addresses with the @cubic.com domain. Common formats typically involve a combination of the first name and last name, or first initial and last name.

Common Cubic formats: [first].[last]@cubic.com or [first_initial][last]@cubic.com. Legacy Trafficware format (less common now): [first_initial][last]@trafficware.com

Format

jane.doe@cubic.com or jdoe@cubic.com. Example legacy: bsmith@trafficware.com

Example

80%

Success rate

What's the Latest News About Trafficware?

Cubic Corporation Newsroom • April 22, 2024

Trafficware Solutions Featured: Cubic Showcases Next-Generation Technologies at ITS America Conference & Expo 2024

Cubic Transportation Systems presented its cutting-edge solutions, including Trafficware's intelligent traffic signal controllers and the Umo mobility platform, at the ITS America Conference & Expo 2024 in Phoenix. The showcase emphasized integrated technologies for simplifying urban commutes and enhancing traffic management....more

Cubic Corporation Newsroom • November 1, 2023

Trafficware Technology Key: Miami-Dade County Selects Cubic to Modernize Traffic Management System

Miami-Dade County awarded Cubic Transportation Systems a contract to upgrade its traffic management infrastructure. The project will leverage Cubic's portfolio, prominently featuring Trafficware's advanced traffic signal control technology, to improve traffic flow and safety across the county....more

Cubic Corporation Newsroom • September 12, 2023

Trafficware's Capabilities Part of Cubic's Win for Sydney’s Next-Gen Congestion Management

Cubic Transportation Systems secured a major contract from Transport for New South Wales to deliver Sydney’s next-generation Intelligent Congestion Management Program. This initiative will incorporate advanced technologies from Cubic's portfolio, including Trafficware's specialized capabilities, to optimize traffic operations on Sydney's road network....more

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