Traditional Medicinals
What Does Traditional Medicinals Do?
Traditional Medicinals is a prominent wellness company specializing in organic and Fair Trade herbal teas and supplements. Founded in 1974 by community activists Drake Sadler and Rosemary Gladstar, the company is built on a foundation of herbal knowledge and a commitment to quality, sustainability, and social responsibility. They are a certified B Corporation, reflecting their dedication to using business as a force for good. Traditional Medicinals offers a wide range of products aimed at supporting various aspects of health, from digestion and sleep to immune support and detoxification, all crafted with pharmacopoeial-grade herbs.
Where Is Traditional Medicinals's Headquarters?
HQ Function
Serves as the central hub for administration, research and development, product formulation, quality control, marketing, and operations management for the company's global activities.
Notable Features:
The facility likely includes advanced quality control labs, areas for herbal blending and packaging mock-ups, and office spaces designed to reflect the company's commitment to natural wellness and sustainability. It may incorporate eco-friendly building practices.
Work Culture:
As a B Corp, the work culture at Traditional Medicinals likely emphasizes purpose, collaboration, sustainability, and employee well-being. Employees often share a passion for herbalism, natural health, and ethical business practices.
HQ Significance:
The Sebastopol headquarters is crucial for maintaining the high quality and efficacy of their herbal products, driving innovation, and upholding their strong ethical and environmental standards.
Values Reflected in HQ: The headquarters likely reflects values such as quality, purity, sustainability, connection to nature, and a commitment to employee health and community.
Location:
Traditional Medicinals has a significant global presence primarily through its product distribution and ingredient sourcing. Their herbal teas and wellness products are widely available in North America (USA and Canada) and increasingly in parts of Europe and other international markets. Critically, their global presence is defined by their extensive network for sourcing high-quality, medicinal-grade herbs from dozens of countries across continents, ensuring adherence to Fair Trade and FairWild standards where applicable.
Street Address:
4515 Ross Road
City:
Sebastopol
State/Province:
CA
Country:
USA
Where Else Does Traditional Medicinals Operate Around the World?
Various Global Sourcing Regions
Address: Specific field offices are not publicly listed as traditional corporate offices, but they maintain a strong presence in sourcing regions.
To ensure the quality, sustainability, and ethical procurement of pharmacopoeial-grade herbs directly from growers and wild-collectors, often involving FairWild or Fair Trade certification processes and community support initiatives.
Buying Intent Signals for Traditional Medicinals
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Traditional Medicinals? Meet the Executive Team
As of April 2025, Traditional Medicinals' leadership includes:
Who's Investing in Traditional Medicinals?
Traditional Medicinals has been backed by several prominent investors over the years, including:
What Leadership Changes Has Traditional Medicinals Seen Recently?
The most significant executive change in the last 12 months was the appointment of Robert (Rob) Shifman as CEO, succeeding Blair Kellison who transitioned to Chairman of the Board.
New Appointments:
What Technology (Tech Stack) Is Used byTraditional Medicinals?
Discover the tools Traditional Medicinals uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Traditional Medicinals Email Formats and Examples
Traditional Medicinals commonly uses the 'firstinitiallast' (e.g., jdoe@traditionalmedicinals.com) or 'first.last' (e.g. jane.doe@traditionalmedicinals.com) email format. Variations may exist.
flast@traditionalmedicinals.com or first.last@traditionalmedicinals.com
Format
rshifman@traditionalmedicinals.com
Example
80%
Success rate
What's the Latest News About Traditional Medicinals?
BevNET.com • April 9, 2024
Traditional Medicinals Appoints Robert Shifman as New CEO
Traditional Medicinals announced the appointment of Robert Shifman as its new Chief Executive Officer, effective April 2024. Shifman succeeds Blair Kellison, who will transition to Chairman of the Board. Shifman brings a wealth of experience from roles at Ben & Jerry's and other consumer brands....more
Traditional Medicinals News • March 8, 2023
Traditional Medicinals Recognized as a Best For The World™ B Corp for the Seventh Time
Traditional Medicinals has been named a Best for the World™ B Corp™ in recognition of its exceptional positive impact on its workers. This marks the seventh time the company has received this honor, highlighting its commitment to employee well-being and ethical business practices....more
NOSH • October 20, 2020
Wessanen (now Ecotone) Acquires Traditional Medicinals
European food company Wessanen (now Ecotone) announced its acquisition of U.S.-based herbal tea maker Traditional Medicinals. The deal aimed to expand Wessanen's presence in the North American market and strengthen its portfolio of organic and sustainable brands....more
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