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TractorHouse is a leading online marketplace and print publication connecting buyers and sellers of new and used agricultural equipment. It features extensive listings for tractors, harvesters, planters, tillage, and other farm machinery from dealers and private sellers globally. TractorHouse is a brand of Sandhills Global, a multinational technology and media company specializing in the agriculture, construction, transportation, and aviation industries. The platform offers detailed specifications, photos, videos, and dealer information, alongside industry news, auction results, and financing options, making it a comprehensive resource for the farming community.
Serves as the central hub for Sandhills Global's operations, including software development, data processing, publication design, sales, and customer support for its diverse brands like TractorHouse.
The Lincoln campus is known for its state-of-the-art, environmentally conscious design, featuring a cyber center, data facilities, multiple office buildings, and employee amenities spread across a large, modern complex.
Sandhills Global fosters a technology-driven, innovative work environment with a focus on employee growth, collaboration, and community involvement. The Lincoln HQ often emphasizes a campus-like feel with various on-site amenities designed to support a productive and engaging work experience.
The Lincoln headquarters is critical for coordinating Sandhills Global's worldwide operations, technological advancements, and strategic direction across all its market segments, including agriculture via TractorHouse. It acts as the nerve center for product development and global market strategy.
Through its parent company, Sandhills Global, TractorHouse has a significant global presence. Sandhills Global supports its worldwide operations through a network of offices in North America, South America, Europe, and the Asia-Pacific region. These international locations facilitate localized sales, customer support, data collection, and market analysis for TractorHouse and other Sandhills brands, ensuring services are tailored to regional needs and languages. Functions supported globally include multi-lingual platform access, international equipment listings, cross-border transaction support, and localized market intelligence for the agricultural sector.
120 West Harvest Drive
Lincoln
Nebraska
USA
Address: Parc d'Activités de la Houssoye, Rue Ambroise Paré, 59134 Beaucamps-Ligny, France
Facilitates localized services, multilingual support, and tailored marketing strategies for the European agriculture, construction, and transportation equipment markets.
Address: Unit 2, 16 Metroplex Avenue, Murarrie QLD 4172, Australia
Supports the specific needs of the Australian and New Zealand markets, offering localized content, sales, and customer service for TractorHouse and other Sandhills brands.
Address: 15333 N Pima Rd, Scottsdale, AZ 85260, USA
Enhances Sandhills Global's presence in the western United States, providing regional support and contributing to national operational strategies.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, TractorHouse' leadership includes:
TractorHouse has been backed by several prominent investors over the years, including:
As a privately held company, Sandhills Global does not frequently publicize granular details about executive team changes through widespread media channels. Major leadership appointments or departures are typically communicated through targeted announcements or internal updates. No major, publicly announced top-tier executive hires or exits have been identified in the last 12 months.
Discover the tools TractorHouse uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Email communications from TractorHouse personnel generally use the email domain of its parent company, Sandhills Global. Common corporate email patterns are utilized.
[first].[last]@sandhills.com
Format
john.doe@sandhills.com
Example
80%
Success rate
Sandhills Global News Room • June 19, 2024
According to new Sandhills Global market reports, inventory levels of used farm equipment, particularly late-model combine harvesters and high-horsepower tractors (300 HP and greater), have been declining in Sandhills marketplaces. This trend, if it continues, could lead to an increase in asset values. The reports cover equipment from brands like John Deere, Case IH, and New Holland, tracked through TractorHouse.com and other Sandhills platforms....more
Sandhills Global News Room • May 22, 2024
TractorHouse.com, a key brand of Sandhills Global, reported a significant increase in online auction participation and bidder registrations during the first quarter of 2024. This growth highlights the increasing reliance on digital platforms for buying and selling agricultural equipment, with TractorHouse auctions providing a vital marketplace for farmers and dealers....more
Sandhills Global News Room • April 24, 2024
Sandhills Global market reports indicate that used planter values in Sandhills marketplaces, including TractorHouse.com, are showing an unseasonal upward trend. Typically, planter values depreciate after the spring planting season, but current data shows values have increased, possibly due to lower inventory levels of newer models and strong demand....more
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