What Does TractorHouse Do?

Total employees3000
HeadquartersLincoln
Founded1978

TractorHouse is a leading online marketplace and print publication connecting buyers and sellers of new and used agricultural equipment. It features extensive listings for tractors, harvesters, planters, tillage, and other farm machinery from dealers and private sellers globally. TractorHouse is a brand of Sandhills Global, a multinational technology and media company specializing in the agriculture, construction, transportation, and aviation industries. The platform offers detailed specifications, photos, videos, and dealer information, alongside industry news, auction results, and financing options, making it a comprehensive resource for the farming community.

Where Is TractorHouse's Headquarters?

TractorHouse officeTractorHouse officeTractorHouse officeTractorHouse office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for Sandhills Global's operations, including software development, data processing, publication design, sales, and customer support for its diverse brands like TractorHouse.

Notable Features:

The Lincoln campus is known for its state-of-the-art, environmentally conscious design, featuring a cyber center, data facilities, multiple office buildings, and employee amenities spread across a large, modern complex.

Work Culture:

Sandhills Global fosters a technology-driven, innovative work environment with a focus on employee growth, collaboration, and community involvement. The Lincoln HQ often emphasizes a campus-like feel with various on-site amenities designed to support a productive and engaging work experience.

HQ Significance:

The Lincoln headquarters is critical for coordinating Sandhills Global's worldwide operations, technological advancements, and strategic direction across all its market segments, including agriculture via TractorHouse. It acts as the nerve center for product development and global market strategy.

Values Reflected in HQ: Innovation, technological leadership, sustainability (evident in campus design and operations), long-term growth, and commitment to its industries are reflected in the headquarters' architecture and operational focus.

Location:

Through its parent company, Sandhills Global, TractorHouse has a significant global presence. Sandhills Global supports its worldwide operations through a network of offices in North America, South America, Europe, and the Asia-Pacific region. These international locations facilitate localized sales, customer support, data collection, and market analysis for TractorHouse and other Sandhills brands, ensuring services are tailored to regional needs and languages. Functions supported globally include multi-lingual platform access, international equipment listings, cross-border transaction support, and localized market intelligence for the agricultural sector.

Street Address:

120 West Harvest Drive

City:

Lincoln

State/Province:

Nebraska

Country:

USA

Where Else Does TractorHouse Operate Around the World?

Beaucamps-Ligny, France

Address: Parc d'Activités de la Houssoye, Rue Ambroise Paré, 59134 Beaucamps-Ligny, France

Facilitates localized services, multilingual support, and tailored marketing strategies for the European agriculture, construction, and transportation equipment markets.

Brisbane, QLD, Australia

Address: Unit 2, 16 Metroplex Avenue, Murarrie QLD 4172, Australia

Supports the specific needs of the Australian and New Zealand markets, offering localized content, sales, and customer service for TractorHouse and other Sandhills brands.

Scottsdale, Arizona, USA

Address: 15333 N Pima Rd, Scottsdale, AZ 85260, USA

Enhances Sandhills Global's presence in the western United States, providing regional support and contributing to national operational strategies.

Buying Intent Signals for TractorHouse

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading TractorHouse? Meet the Executive Team

As of April 2025, TractorHouse' leadership includes:

Shawn Peed - Chief Executive Officer
Dusty Richard - Chief Information Officer
Nancy Paasch - Chief Administration Officer
Scott Easy - Chief Financial Officer

Who's Investing in TractorHouse?

TractorHouse has been backed by several prominent investors over the years, including:

Sandhills Global is a privately held company.

What Leadership Changes Has TractorHouse Seen Recently?

Hire0
Exits0

As a privately held company, Sandhills Global does not frequently publicize granular details about executive team changes through widespread media channels. Major leadership appointments or departures are typically communicated through targeted announcements or internal updates. No major, publicly announced top-tier executive hires or exits have been identified in the last 12 months.

What Technology (Tech Stack) Is Used byTractorHouse?

Discover the tools TractorHouse uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

TractorHouse Email Formats and Examples

Email communications from TractorHouse personnel generally use the email domain of its parent company, Sandhills Global. Common corporate email patterns are utilized.

[first].[last]@sandhills.com

Format

john.doe@sandhills.com

Example

80%

Success rate

What's the Latest News About TractorHouse?

Sandhills Global News Room • June 19, 2024

Sandhills Global: Declining Inventory Levels of Late-Model Used Farm Equipment Signal Potential Value Increases

According to new Sandhills Global market reports, inventory levels of used farm equipment, particularly late-model combine harvesters and high-horsepower tractors (300 HP and greater), have been declining in Sandhills marketplaces. This trend, if it continues, could lead to an increase in asset values. The reports cover equipment from brands like John Deere, Case IH, and New Holland, tracked through TractorHouse.com and other Sandhills platforms....more

Sandhills Global News Room • May 22, 2024

TractorHouse.com Celebrates Record-Breaking Online Auction Participation in Early 2024

TractorHouse.com, a key brand of Sandhills Global, reported a significant increase in online auction participation and bidder registrations during the first quarter of 2024. This growth highlights the increasing reliance on digital platforms for buying and selling agricultural equipment, with TractorHouse auctions providing a vital marketplace for farmers and dealers....more

Sandhills Global News Room • April 24, 2024

Sandhills Global: Rising Used Planter Values Buck Seasonal Trends According to Market Data

Sandhills Global market reports indicate that used planter values in Sandhills marketplaces, including TractorHouse.com, are showing an unseasonal upward trend. Typically, planter values depreciate after the spring planting season, but current data shows values have increased, possibly due to lower inventory levels of newer models and strong demand....more

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