Products
By Team
Sales
Multithread effectively and personalize outreach to convert deals faster
Social Media Marketing
Elevate social presence and drive business growth from social media
RevOps
Identify and prioritize high-intent leads, and improve sales effectiveness
Events & Field Marketing
Find and connect with ICP attendees, and improve event outcomes
Resources
.png)
.png)
Traction
What Does Traction Do?
Traction on Demand (ToD) was a prominent North American-based Salesforce consulting partner and application development firm. Founded in 2007, it grew to become one of the largest dedicated Salesforce consultancies, known for its innovative solutions, community-driven culture, and status as a B Corporation. In March 2022, Traction on Demand was acquired by Salesforce, aiming to enhance Salesforce's professional services capabilities, particularly in key industries and product areas. ToD was recognized for helping organizations across various sectors leverage the Salesforce platform to improve business processes, customer engagement, and data management.
Where Is Traction's Headquarters?
HQ Function
Served as the central command for global operations, strategic decision-making, core software development, client services, and fostering the company's unique culture.
Notable Features:
Known for its vibrant, open-concept office space designed to encourage collaboration and reflect its B Corp values. The office often featured community areas, unique architectural elements, and amenities focused on employee well-being.
Work Culture:
Characterized by a strong emphasis on community, collaboration, transparency, and 'giving back.' ToD cultivated a 'Band of Misfits' culture that celebrated individuality, innovation, and a passion for problem-solving. Employee empowerment and continuous learning were key tenets.
HQ Significance:
The Burnaby HQ was the heart of Traction on Demand's growth, symbolizing its journey from a small startup to a leading Salesforce partner. It was crucial for talent attraction and incubating innovative Salesforce solutions.
Values Reflected in HQ: The HQ design and operations reflected values of community, collaboration, sustainability (as a B Corp), innovation, and employee well-being.
Location:
Prior to its acquisition by Salesforce, Traction on Demand had established a significant global footprint. Its operations spanned North America (with multiple offices in Canada and the USA), Asia (primarily a large delivery center in India), and Oceania (with a presence in Australia). This network enabled ToD to deliver Salesforce solutions and support to a diverse international clientele, leveraging regional expertise and global delivery capabilities for projects of varying scale and complexity.
Street Address:
5500 N Fraser Way
City:
Burnaby
State/Province:
British Columbia
Country:
Canada
Where Else Does Traction Operate Around the World?
Toronto, Ontario/Canada
Address: Previously located in downtown Toronto, serving as a major Eastern Canadian hub.
To establish a strong presence in one of Canada's largest business markets, offering localized expertise and support for a diverse client base.
Jaipur, Rajasthan/India
Address: Previously operated a significant delivery center, for example, in areas like Mahindra World City, Jaipur.
To leverage India's skilled IT workforce for scalable, cost-effective service delivery and round-the-clock support for global Salesforce implementations.
Dallas, Texas/USA
Address: Formerly maintained a significant presence in the Dallas-Fort Worth metroplex.
To tap into the burgeoning tech market in Texas and provide localized support to a growing number of US-based clients.
Buying Intent Signals for Traction
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Traction? Meet the Executive Team
As of April 2025, Traction' leadership includes:
Who's Investing in Traction?
Traction has been backed by several prominent investors over the years, including:
What Leadership Changes Has Traction Seen Recently?
Traction on Demand was acquired by Salesforce in March 2022. Consequently, as an independent entity, Traction on Demand has not had executive hires or exits in the last 12 months. Leadership and organizational changes are now integrated within Salesforce's structure.
What Technology (Tech Stack) Is Used byTraction?
Discover the tools Traction uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Traction Email Formats and Examples
Prior to its acquisition by Salesforce, Traction on Demand primarily used the email domain @tractionondemand.com. Common formats included first name initial followed by last name, or first name separated by a period from the last name. These formats are now historical as employees have transitioned to Salesforce.
[first_initial][last]@tractionondemand.com (e.g., jdoe@tractionondemand.com) or [first].[last]@tractionondemand.com (e.g., jane.doe@tractionondemand.com)
Format
gmalpass@tractionondemand.com (example historical format)
Example
75%
Success rate
What's the Latest News About Traction?
Salesforce News • March 1, 2022
Salesforce Completes Acquisition of Traction on Demand
Salesforce announced the completion of its acquisition of Traction on Demand, a leading dedicated Salesforce consulting and application development firm. The acquisition aimed to augment Salesforce's professional services capacity and industry expertise....more
Traction on Demand (via Salesforce News) • February 2, 2022
Salesforce Signs Definitive Agreement to Acquire Traction on Demand
Salesforce announced it signed a definitive agreement to acquire Traction on Demand, highlighting ToD's position as one of North America's largest dedicated Salesforce consulting partners....more
Cision PR Newswire (archival) • April 27, 2021
Traction on Demand Named a Best Place to Work in Canada for Eighth Consecutive Year (Pre-Acquisition)
Traction on Demand was recognized for the eighth year in a row as one of Canada's Best Places to Work. This award underscored its commitment to a positive work environment, strong company culture, and employee well-being before its acquisition by Salesforce....more
Highperformr's free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including Traction, are just a search away.