What Does Tractica Do?

Total employees30
HeadquartersBoulder
Founded2013

Tractica was a market intelligence firm that focused on human interaction with technology. Its research and advisory services centered on emerging technology areas including artificial intelligence, robotics, user interface technologies, advanced analytics, and connected & autonomous vehicles. Founded in 2013, Tractica provided in-depth analysis and forecasts to a global client base. In May 2018, Tractica was acquired by Informa PLC (now Informa Tech) and its research and team were integrated into Informa's technology research capabilities, which subsequently became part of Omdia. Tractica was known for its quantitative and qualitative assessments of market opportunity, technology adoption, and competitive landscapes.

Where Is Tractica's Headquarters?

Tractica officeTractica officeTractica officeTractica office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters served as the central hub for Tractica's core research operations, market analysis, report generation, client engagement, business development, and overall company administration.

Notable Features:

Located in Boulder, the office benefited from proximity to a vibrant tech ecosystem and the University of Colorado Boulder. The space was likely a modern office environment designed to facilitate collaborative research and in-depth analysis.

Work Culture:

As a specialized market intelligence firm, Tractica's work culture likely emphasized analytical rigor, foresight, innovation, continuous learning, and a collaborative approach to understanding complex emerging technology trends. It would have been a dynamic environment focused on delivering high-quality insights.

HQ Significance:

Boulder, Colorado, was a strategic location for Tractica, offering access to skilled tech talent, a strong research university, and a community fostering innovation, all of which aligned with Tractica's focus on cutting-edge technologies.

Values Reflected in HQ: The choice of a functional, modern office in a recognized technology hub like Boulder likely reflected Tractica's core values of expertise, innovation, data-driven insights, and being at the forefront of technological advancements.

Location:

Prior to its acquisition, Tractica supported a global clientele and its research coverage spanned worldwide markets for emerging technologies. This was achieved through its core team in Boulder and a network of analysts in various international locations. Their reports and advisory services were consumed by organizations globally, helping them understand and navigate the opportunities and challenges in AI, robotics, and other advanced tech sectors across different regions.

Street Address:

2440 Junction Pl Ste A

City:

Boulder

State/Province:

Colorado

Country:

USA

Where Else Does Tractica Operate Around the World?

Global (Remote Analysts)

Address: N/A (Distributed Network)

To ensure broad geographical research coverage, gather localized market intelligence, and provide expert analysis on emerging technology trends across different regions relevant to AI, robotics, and other advanced tech sectors.

Buying Intent Signals for Tractica

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Tractica? Meet the Executive Team

As of April 2025, Tractica' leadership includes:

Clint Wheelock - Managing Director
Aditya Kaul - Research Director
Bob Emmerson - Principal Analyst

Who's Investing in Tractica?

Tractica has been backed by several prominent investors over the years, including:

Tractica was a privately held company before its acquisition by Informa Tech in 2018. Specific details about its private investors were not publicly disclosed.

What Leadership Changes Has Tractica Seen Recently?

Hire0
Exits0

Tractica was acquired by Informa Tech in May 2018 and its operations were integrated into what is now Omdia. As Tractica no longer operates as an independent entity, there have been no executive new hires or exits specifically for 'Tractica' in the last 12 months. The leadership and team transitioned as part of the acquisition.

What Technology (Tech Stack) Is Used byTractica?

Discover the tools Tractica uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Tractica Email Formats and Examples

Prior to its acquisition and integration into Omdia, Tractica likely used common professional email formats. The domain 'tractica.com' is no longer active for email. The formats below are historical examples.

[first].[last]@tractica.com or [finitial][last]@tractica.com

Format

john.doe@tractica.com or jdoe@tractica.com

Example

70%

Success rate

What's the Latest News About Tractica?

PR NewswireMay 2, 2018

Informa Acquires Market Intelligence Firm Tractica

Informa PLC announced its acquisition of Tractica, a market intelligence firm focused on emerging technologies like AI, robotics, and user interfaces. The acquisition aimed to strengthen Informa's business intelligence division with Tractica's expertise and research capabilities. Tractica's team and assets were integrated into Informa's existing technology research portfolio....more

Tractica (via PR Newswire archive)January 10, 2017

Tractica News: Artificial Intelligence Software Market to Reach $59.8 Billion in Annual Worldwide Revenue by 2025, According to Tractica

A market intelligence report from Tractica projected that the artificial intelligence (AI) software market would grow significantly, reaching $59.8 billion in annual worldwide revenue by 2025. The report highlighted key use cases and industry sectors driving AI adoption....more

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