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Tractica was a market intelligence firm that focused on human interaction with technology. Its research and advisory services centered on emerging technology areas including artificial intelligence, robotics, user interface technologies, advanced analytics, and connected & autonomous vehicles. Founded in 2013, Tractica provided in-depth analysis and forecasts to a global client base. In May 2018, Tractica was acquired by Informa PLC (now Informa Tech) and its research and team were integrated into Informa's technology research capabilities, which subsequently became part of Omdia. Tractica was known for its quantitative and qualitative assessments of market opportunity, technology adoption, and competitive landscapes.
The headquarters served as the central hub for Tractica's core research operations, market analysis, report generation, client engagement, business development, and overall company administration.
Located in Boulder, the office benefited from proximity to a vibrant tech ecosystem and the University of Colorado Boulder. The space was likely a modern office environment designed to facilitate collaborative research and in-depth analysis.
As a specialized market intelligence firm, Tractica's work culture likely emphasized analytical rigor, foresight, innovation, continuous learning, and a collaborative approach to understanding complex emerging technology trends. It would have been a dynamic environment focused on delivering high-quality insights.
Boulder, Colorado, was a strategic location for Tractica, offering access to skilled tech talent, a strong research university, and a community fostering innovation, all of which aligned with Tractica's focus on cutting-edge technologies.
Prior to its acquisition, Tractica supported a global clientele and its research coverage spanned worldwide markets for emerging technologies. This was achieved through its core team in Boulder and a network of analysts in various international locations. Their reports and advisory services were consumed by organizations globally, helping them understand and navigate the opportunities and challenges in AI, robotics, and other advanced tech sectors across different regions.
2440 Junction Pl Ste A
Boulder
Colorado
USA
Address: N/A (Distributed Network)
To ensure broad geographical research coverage, gather localized market intelligence, and provide expert analysis on emerging technology trends across different regions relevant to AI, robotics, and other advanced tech sectors.
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As of April 2025, Tractica' leadership includes:
Tractica has been backed by several prominent investors over the years, including:
Tractica was acquired by Informa Tech in May 2018 and its operations were integrated into what is now Omdia. As Tractica no longer operates as an independent entity, there have been no executive new hires or exits specifically for 'Tractica' in the last 12 months. The leadership and team transitioned as part of the acquisition.
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Prior to its acquisition and integration into Omdia, Tractica likely used common professional email formats. The domain 'tractica.com' is no longer active for email. The formats below are historical examples.
[first].[last]@tractica.com or [finitial][last]@tractica.com
Format
john.doe@tractica.com or jdoe@tractica.com
Example
70%
Success rate
PR Newswire • May 2, 2018
Informa PLC announced its acquisition of Tractica, a market intelligence firm focused on emerging technologies like AI, robotics, and user interfaces. The acquisition aimed to strengthen Informa's business intelligence division with Tractica's expertise and research capabilities. Tractica's team and assets were integrated into Informa's existing technology research portfolio....more
Tractica (via PR Newswire archive) • January 10, 2017
A market intelligence report from Tractica projected that the artificial intelligence (AI) software market would grow significantly, reaching $59.8 billion in annual worldwide revenue by 2025. The report highlighted key use cases and industry sectors driving AI adoption....more
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