What Does Trackunit Do?

Total employees472
HeadquartersAalborg
Founded1998

Trackunit A/S is a Danish-based technology company specializing in IoT (Internet of Things) solutions and telematics for the construction industry. Their platform connects machines, people, and data to help construction businesses eliminate downtime, improve safety, optimize fleet management, and increase overall operational efficiency. By providing real-time insights and analytics, Trackunit empowers customers to make data-driven decisions, enhance asset utilization, and drive digital transformation within their operations. They serve a global market, offering solutions for equipment manufacturers (OEMs), rental companies, and contractors.

Where Is Trackunit's Headquarters?

Trackunit officeTrackunit officeTrackunit officeTrackunit office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Aalborg headquarters serves as the central hub for Trackunit's global operations, including core product development, engineering, research and development, strategic leadership, finance, and global marketing efforts.

Notable Features:

The office is likely a modern facility designed to foster innovation and collaboration, embodying Scandinavian design principles with open workspaces and employee well-being amenities. It is strategically located to leverage the local tech talent pool.

Work Culture:

Trackunit's HQ work culture is likely characterized by a focus on innovation, collaboration, agile methodologies, and a strong sense of purpose in digitizing the construction industry. It probably reflects Danish work-life balance values combined with a fast-paced tech environment.

HQ Significance:

The Aalborg HQ is significant as it anchors Trackunit's Danish roots and provides access to skilled engineers and tech professionals from Aalborg University and the surrounding region. It is the nerve center for their global strategy and technological advancements.

Values Reflected in HQ: The headquarters likely reflects Trackunit's core values such as customer-centricity, innovation, collaboration, and reliability, evident in its operational efficiency and employee-focused environment.

Location:

Trackunit A/S supports its diverse global customer base through a network of strategically located offices and remote teams across North America, Europe (including Scandinavia, UK, Germany, France, Poland), and with partnerships extending its reach further. Their global functions include sales, customer success, technical support, research & development, and marketing, ensuring comprehensive service delivery and platform availability worldwide for the construction industry.

Street Address:

Gasværksvej 20

City:

Aalborg

State/Province:

North Jutland (Nordjylland)

Country:

Denmark

Where Else Does Trackunit Operate Around the World?

Chicago, IL/USA

Address: 20 N Upper Wacker Dr #1200, Chicago, IL 60606, USA

To drive growth and market penetration in North America, providing localized support and adapting Trackunit's global solutions to regional customer requirements and industry standards.

Copenhagen/Denmark

Address: Njalsgade 76, 4th floor, 2300 Copenhagen S, Denmark

Supports Trackunit's Danish and potentially Nordic operations, facilitating closer engagement with key partners and customers in the capital region.

London/United Kingdom

Address: Specific street address not readily public; office presence in London.

To cater to the specific demands of the UK & Ireland construction sector, ensuring local support and tailored solutions for customers in the region.

Paris/France

Address: Specific street address not readily public; office presence in Paris.

To expand Trackunit's footprint in the French market, providing localized expertise and support for French construction companies and equipment providers.

Buying Intent Signals for Trackunit

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Trackunit? Meet the Executive Team

As of April 2025, Trackunit' leadership includes:

Soeren Brogaard - Chief Executive Officer (CEO)
Mikkel Dalgas - Chief Financial Officer (CFO)
Lærke Ullerup - Chief Marketing Officer (CMO)
Chi-Ping Chen - Chief Technology Officer (CTO)
Tom Valbak Aardestrup - Chief Operating Officer (COO)
Mathias Frost - Chief Product Officer (CPO)

Who's Investing in Trackunit?

Trackunit has been backed by several prominent investors over the years, including:

Hg Capital (Current majority shareholder)
Goldman Sachs (Previous significant investor)
GRO Capital (Previous significant investor)

What Leadership Changes Has Trackunit Seen Recently?

Hire2
Exits0

Trackunit has strengthened its executive team with key appointments in recent years, notably in finance and marketing, to support its global growth strategy. There have been no widely publicized major C-suite departures in the last 12 months, indicating leadership stability.

New Appointments:

Lærke Ullerup, Lærke Ullerup appointed as new CMO to spearhead global marketing initiatives.
Mikkel Dalgas, Mikkel Dalgas appointed as new CFO to oversee financial strategy and operations.

What Technology (Tech Stack) Is Used byTrackunit?

Discover the tools Trackunit uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Trackunit Email Formats and Examples

Trackunit A/S commonly uses a three-letter initial format for employee email addresses. This typically consists of the first letter of the first name followed by the first two letters of the last name, or a similar combination of initials.

[initials]@trackunit.com (e.g., sbr@trackunit.com for Soeren Brogaard)

Format

sbr@trackunit.com

Example

85%

Success rate

What's the Latest News About Trackunit?

Trackunit News • December 7, 2023

Trackunit Recognized as a Major Player in IDC MarketScape for Worldwide Mobile Field Service Management Solutions for Utilities 2023-2024

Trackunit has been named a Major Player in the IDC MarketScape: Worldwide Mobile Field Service Management Solutions for Utilities 2023-2024 Vendor Assessment. This recognition highlights Trackunit's strengths in providing robust solutions for managing mobile field services, particularly within the utilities sector....more

Trackunit News • October 26, 2023

Trackunit and the Association of Equipment Manufacturers (AEM) Announce New Partnership to Further Drive Digital Transformation in Construction

Trackunit and AEM have partnered to accelerate digital transformation in the construction industry. The collaboration aims to leverage Trackunit's IoT expertise and AEM's industry reach to promote data standards, connectivity, and technological adoption among equipment manufacturers and users....more

Trackunit News • January 10, 2023

Trackunit Acquires ZTR’s Industrial IoT Division to Create a Global Leader for OEMs and the Construction Industry

Trackunit announced the acquisition of ZTR's Industrial IoT division, a move set to significantly expand its capabilities and market presence. This strategic acquisition aims to create a global leader in IoT solutions for OEMs and the broader construction industry by combining complementary strengths and technologies....more

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