What Does TrackMan Do?

Total employees864
HeadquartersNærum
Founded2003

TrackMan A/S is a Danish technology company that develops, manufactures, and sells advanced 3D Doppler radar-based ball-flight measurement and swing-analysis systems. Renowned for its precision and reliability, TrackMan technology is widely used by top athletes, coaches, and sports organizations across various sports, including golf, baseball, American football, and soccer, to analyze performance, improve skills, and enhance broadcast experiences. The company offers a range of products from portable launch monitors to full simulator solutions and stadium installations.

Where Is TrackMan's Headquarters?

TrackMan officeTrackMan officeTrackMan officeTrackMan office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters serves as the primary hub for global R&D in radar technology, product development, software engineering, corporate strategy, manufacturing oversight, and international administrative functions.

Notable Features:

A modern, purpose-built facility designed to support advanced research and development in radar technology and sports analytics. It likely features specialized indoor and outdoor testing areas, advanced labs, and collaborative workspaces conducive to innovation.

Work Culture:

TrackMan fosters an innovative, dynamic, and results-driven work culture with a strong passion for sports and technology. There is an emphasis on precision, quality, data-driven insights, and continuous improvement. The environment is collaborative, attracting talent dedicated to pushing the boundaries of sports technology.

HQ Significance:

The Nærum headquarters is the nerve center for TrackMan's pioneering radar technology development and product innovation. It symbolizes the company's commitment to Danish engineering excellence and its leadership position in the global sports technology market.

Values Reflected in HQ: The headquarters' focus on cutting-edge technology, precision engineering, and a high-performance environment reflects TrackMan's core values of innovation, accuracy, quality, and a deep-seated passion for enhancing performance and understanding in sports.

Location:

TrackMan supports its worldwide operations through a strategic network of offices, R&D centers, and partnerships across North America, Europe, and Asia. Key functions supported globally include sales and distribution, customer support and technical services, product development, research and development in radar technology and software algorithms, data analytics, and global marketing initiatives. The company serves a diverse clientele in various sports segments, including professional golf tours, Major League Baseball, top football (soccer) clubs, collegiate sports programs, and individual athletes and coaches globally.

Street Address:

Skodsborgvej 307

City:

Nærum

State/Province:

Region Hovedstaden

Country:

Denmark

Where Else Does TrackMan Operate Around the World?

Scottsdale, Arizona, USA

Address: 7001 N. Scottsdale Rd, Suite 1040, Scottsdale, AZ 85253, USA

Serves as a key operational hub for the significant North American golf market, providing regional expertise and support.

Stamford, Connecticut, USA

Address: 700 Canal St, Stamford, CT 06902, USA

Drives TrackMan's growth and presence in the North American baseball market, from professional leagues to grassroots development.

Warsaw, Poland

Address: Aleje Jerozolimskie 96, 00-807 Warszawa, Poland

Leverages regional tech talent to contribute to global product innovation and software solutions.

Seoul, South Korea

Address: F17, 322, Teheran-ro, Gangnam-gu, Seoul, Republic of Korea

Supports TrackMan's expansion and customer base in the technologically advanced and sports-passionate South Korean market.

Tokyo, Japan

Address: World Udagawa Building 7F, 36-6 Udagawa-cho, Shibuya-ku, Tokyo 150-0042, Japan

Addresses the specific needs of the Japanese sports market, known for its strong interest in golf and baseball technology.

Buying Intent Signals for TrackMan

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading TrackMan? Meet the Executive Team

As of April 2025, TrackMan' leadership includes:

Klaus Eldrup-Jørgensen - Co-founder & Group CEO
Fredrik Tuxen - Co-founder & CTO
Joe Taylor - CEO, TrackMan Golf
Sebastian Eldrup-Jørgensen - CEO, TrackMan Baseball
Niklas Bergman - Chief Commercial Officer (CCO)
Michael Ries - Chief Financial Officer (CFO)

Who's Investing in TrackMan?

TrackMan has been backed by several prominent investors over the years, including:

Nalka Invest AB

What Leadership Changes Has TrackMan Seen Recently?

Hire0
Exits0

Public information regarding specific C-suite level executive hires or departures at TrackMan within the last 12 months (ending May 2024) is limited. Based on available public data, the senior leadership team appears relatively stable. Significant changes at this level are typically announced via official press releases or major industry news outlets, and none have been prominently featured recently.

What Technology (Tech Stack) Is Used byTrackMan?

Discover the tools TrackMan uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

TrackMan Email Formats and Examples

TrackMan likely utilizes common professional email formats. Based on industry patterns for technology companies of its size and structure, a combination of first initial and last name is frequently used.

[first_initial][last]@trackman.com

Format

jdoe@trackman.com

Example

75%

Success rate

What's the Latest News About TrackMan?

MyGolfSpy • May 8, 2024

TrackMan Unveils New Outdoor Optimized Golf Simulator Solution

TrackMan has launched a new golf simulator solution specifically designed for outdoor and semi-outdoor use, expanding its market reach to driving ranges and golf entertainment venues that require robust, weather-resistant technology....more

Golf Business News • April 23, 2024

TrackMan Range expands into The Netherlands

TrackMan announced the expansion of its TrackMan Range system into The Netherlands, with Golfbaan Spaarnwoude becoming the first facility in the country to install the advanced ball-tracking technology for driving ranges....more

Sports Video Group • February 26, 2024

TrackMan’s TracKManio Delivers Real-Time Data, Graphics for Baseball, Softball Broadcasts

TrackMan introduced TracKManio, a new broadcast solution designed to provide real-time data and engaging graphics for baseball and softball, enhancing the viewing experience for fans by integrating advanced metrics seamlessly into live coverage....more

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