What Does TRACE Do?

Total employees510
HeadquartersClichy
Founded2003

Trace TV is a global media group specializing in Afro-urban music and entertainment. Founded in 2003, the company operates numerous thematic television channels, radio stations, mobile services, digital platforms, and produces events and talent programs. Trace is dedicated to showcasing and celebrating urban and Afro-urban cultures and their creators. Their content includes music videos, live concerts, documentaries, series, and lifestyle shows, catering primarily to a young, multicultural audience across Africa, Europe, the Americas, and the Caribbean. Trace aims to empower and connect with diverse communities through vibrant and engaging entertainment.

Where Is TRACE's Headquarters?

TRACE officeTRACE officeTRACE officeTRACE office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Clichy headquarters serves as the central command for Trace TV's global operations, including strategic planning, content development and acquisition oversight, international channel distribution, marketing, finance, and administrative functions.

Notable Features:

The headquarters likely features modern office spaces designed to foster creativity and collaboration, potentially equipped with broadcast and digital production facilities reflecting its core media business. It would emphasize an open and dynamic environment.

Work Culture:

The work culture at Trace TV's headquarters is expected to be dynamic, multicultural, and fast-paced, reflecting the vibrant nature of the music and entertainment industries it serves. There's likely a strong emphasis on innovation, diversity, and passion for Afro-urban culture.

HQ Significance:

This HQ is significant as it's the nerve center for a media brand with a vast international reach, coordinating content and strategy for millions of viewers and listeners globally. It represents a key player in the promotion of Afro-urban culture on the world stage.

Values Reflected in HQ: The headquarters likely reflects Trace TV's core values of empowerment, diversity, youth engagement, and the celebration of Afro-urban creativity and success.

Location:

Trace TV supports a wide array of functions globally, tailored to regional needs. These include: content creation, production, and acquisition; channel programming and localization; broadcast and digital distribution; advertising sales and brand partnerships; marketing and audience engagement; event management; and talent development. Its operations span key markets in Africa (e.g., South Africa, Nigeria, Cote d'Ivoire), Europe (e.g., France, UK), the Americas (including USA and Brazil), and the Caribbean, making it a truly global platform for Afro-urban culture.

Street Address:

73 Rue Henri Barbusse

City:

Clichy

State/Province:

ÃŽle-de-France

Country:

France

Where Else Does TRACE Operate Around the World?

Johannesburg, Gauteng, South Africa

Address: Example: Building 1, Burnside Island Office Park, 410 Jan Smuts Avenue, Craighall Park, Johannesburg (Note: Specific address may vary)

To deepen Trace TV's footprint in Southern Africa, tailor content for local audiences, foster partnerships with African artists and producers, and drive commercial growth in the region.

Fort-de-France, Martinique

Address: Example: Immeuble Le Patio, Z.I. de Jambette, 97200 Fort-de-France (Note: Specific address may vary)

To cater specifically to the French Caribbean market, ensuring cultural relevance of programming, promoting local talent (Zouk, Kompa, Dancehall, etc.), and strengthening Trace's brand presence in the region.

London, United Kingdom

Address: Example: A shared office space or dedicated office in a media district like Soho or Shoreditch (Note: Specific address may vary)

To engage with the UK's influential urban music scene, facilitate distribution and commercial activities in the UK market, and serve as a touchpoint for European partnerships.

Buying Intent Signals for TRACE

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading TRACE? Meet the Executive Team

As of April 2025, TRACE' leadership includes:

Olivier Laouchez - Co-founder, Chairman & CEO
Nadine Geoffroy - Group Chief Financial Officer
Boogat - Chief Content Officer (often cited in content strategy roles)
Betty Sulty-Johnson - VP of Content Distribution (focus on English-speaking Africa & Global)

Who's Investing in TRACE?

TRACE has been backed by several prominent investors over the years, including:

TPG Growth (Acquired majority stake in 2014)
Modern Times Group (MTG) (Previous significant shareholder)

What Leadership Changes Has TRACE Seen Recently?

Hire0
Exits0

Trace TV's executive team has maintained relative stability with a focus on expanding content distribution and digital offerings. Any changes typically align with strategic growth in new markets or platforms. No major publicly announced CEO/C-suite level exits or hires within the last 12 months distinct from ongoing strategic role adjustments.

What Technology (Tech Stack) Is Used byTRACE?

Discover the tools TRACE uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

TRACE Email Formats and Examples

Trace TV commonly uses the first initial followed by the last name for its email addresses. Variations might exist, but this is a widely adopted format.

flast@trace.tv

Format

olaouchez@trace.tv

Example

80%

Success rate

What's the Latest News About TRACE?

Digital TV Europe • December 7, 2023

Trace TV partners with Sony Pictures Television to launch new FAST platform

Trace has partnered with Sony Pictures Television (SPT) to launch a new free ad-supported streaming television (FAST) platform. The new service, Trace SUSU! (working title), will be available globally and will feature SPT’s catalogue of film and television series, alongside Trace’s expertise in curating and producing content for diverse audiences....more

TRACE Press / Various Media Outlets • October 21, 2023

Trace TV Hosts Inaugural Trace Awards in Kigali, Rwanda

Trace successfully held its first-ever Trace Awards in Kigali, Rwanda, celebrating the creativity, talent, and influence of African and Afro-inspired music and artists. The event featured performances from major stars and was broadcast across Trace channels and globally....more

Prensario Internacional • February 16, 2023

Trace TV Launches Trace Brazuca in Brazil on Samsung TV Plus and LG Channels

Trace expanded its presence in Latin America with the launch of Trace Brazuca, a channel dedicated to Brazilian urban music, available on FAST platforms Samsung TV Plus and LG Channels in Brazil. This move highlights Trace's commitment to localizing content for specific markets....more

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