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Trace TV is a global media group specializing in Afro-urban music and entertainment. Founded in 2003, the company operates numerous thematic television channels, radio stations, mobile services, digital platforms, and produces events and talent programs. Trace is dedicated to showcasing and celebrating urban and Afro-urban cultures and their creators. Their content includes music videos, live concerts, documentaries, series, and lifestyle shows, catering primarily to a young, multicultural audience across Africa, Europe, the Americas, and the Caribbean. Trace aims to empower and connect with diverse communities through vibrant and engaging entertainment.
The Clichy headquarters serves as the central command for Trace TV's global operations, including strategic planning, content development and acquisition oversight, international channel distribution, marketing, finance, and administrative functions.
The headquarters likely features modern office spaces designed to foster creativity and collaboration, potentially equipped with broadcast and digital production facilities reflecting its core media business. It would emphasize an open and dynamic environment.
The work culture at Trace TV's headquarters is expected to be dynamic, multicultural, and fast-paced, reflecting the vibrant nature of the music and entertainment industries it serves. There's likely a strong emphasis on innovation, diversity, and passion for Afro-urban culture.
This HQ is significant as it's the nerve center for a media brand with a vast international reach, coordinating content and strategy for millions of viewers and listeners globally. It represents a key player in the promotion of Afro-urban culture on the world stage.
Trace TV supports a wide array of functions globally, tailored to regional needs. These include: content creation, production, and acquisition; channel programming and localization; broadcast and digital distribution; advertising sales and brand partnerships; marketing and audience engagement; event management; and talent development. Its operations span key markets in Africa (e.g., South Africa, Nigeria, Cote d'Ivoire), Europe (e.g., France, UK), the Americas (including USA and Brazil), and the Caribbean, making it a truly global platform for Afro-urban culture.
73 Rue Henri Barbusse
Clichy
ÃŽle-de-France
France
Address: Example: Building 1, Burnside Island Office Park, 410 Jan Smuts Avenue, Craighall Park, Johannesburg (Note: Specific address may vary)
To deepen Trace TV's footprint in Southern Africa, tailor content for local audiences, foster partnerships with African artists and producers, and drive commercial growth in the region.
Address: Example: Immeuble Le Patio, Z.I. de Jambette, 97200 Fort-de-France (Note: Specific address may vary)
To cater specifically to the French Caribbean market, ensuring cultural relevance of programming, promoting local talent (Zouk, Kompa, Dancehall, etc.), and strengthening Trace's brand presence in the region.
Address: Example: A shared office space or dedicated office in a media district like Soho or Shoreditch (Note: Specific address may vary)
To engage with the UK's influential urban music scene, facilitate distribution and commercial activities in the UK market, and serve as a touchpoint for European partnerships.
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As of April 2025, TRACE' leadership includes:
TRACE has been backed by several prominent investors over the years, including:
Trace TV's executive team has maintained relative stability with a focus on expanding content distribution and digital offerings. Any changes typically align with strategic growth in new markets or platforms. No major publicly announced CEO/C-suite level exits or hires within the last 12 months distinct from ongoing strategic role adjustments.
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Trace TV commonly uses the first initial followed by the last name for its email addresses. Variations might exist, but this is a widely adopted format.
flast@trace.tv
Format
olaouchez@trace.tv
Example
80%
Success rate
Digital TV Europe • December 7, 2023
Trace has partnered with Sony Pictures Television (SPT) to launch a new free ad-supported streaming television (FAST) platform. The new service, Trace SUSU! (working title), will be available globally and will feature SPT’s catalogue of film and television series, alongside Trace’s expertise in curating and producing content for diverse audiences....more
TRACE Press / Various Media Outlets • October 21, 2023
Trace successfully held its first-ever Trace Awards in Kigali, Rwanda, celebrating the creativity, talent, and influence of African and Afro-inspired music and artists. The event featured performances from major stars and was broadcast across Trace channels and globally....more
Prensario Internacional • February 16, 2023
Trace expanded its presence in Latin America with the launch of Trace Brazuca, a channel dedicated to Brazilian urban music, available on FAST platforms Samsung TV Plus and LG Channels in Brazil. This move highlights Trace's commitment to localizing content for specific markets....more
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