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Tracab
What Does Tracab Do?
Tracab, a Chyron brand, is the world’s leading provider of cutting-edge real-time player and ball tracking technology for sports. Utilizing advanced AI and optical tracking systems, Tracab delivers highly accurate and comprehensive data for a wide range of sports including football (soccer), American football, baseball, cricket, and more. This data powers live broadcasts with insightful graphics, enhances coaching and player performance analysis, and fuels fan engagement through rich statistical information. Tracab's solutions are trusted by major sports leagues, federations, broadcasters, and clubs globally to unlock new levels of understanding and storytelling in sports.
Where Is Tracab's Headquarters?
HQ Function
Serves as a primary center for the research, development, and deployment of Tracab's advanced sports tracking technologies and data solutions.
Notable Features:
Modern office space within a tech-focused area, equipped with advanced R&D facilities for sports technology innovation.
Work Culture:
A dynamic and innovative environment, fostering collaboration among engineers, data scientists, and sports technology experts focused on pushing the boundaries of live sports analytics. Emphasis on cutting-edge solutions and high-performance delivery.
HQ Significance:
Represents the historical roots of Tracab and remains a crucial hub for its technological advancements and global sports operations support.
Values Reflected in HQ: Innovation, precision, collaboration, and a passion for sports technology are reflected in the office's focus and operations.
Location:
Tracab technology is deployed in stadiums and sporting venues across the globe, supporting major leagues, international federations, and broadcasters. Its global functions include on-site system installation and calibration, remote operational support, data processing and delivery for international clients, and sales and business development activities across North America, Europe, Asia-Pacific, and other key sports markets. This is facilitated through Chyron's international network of offices and partners.
Street Address:
Hammarbybacken 27
City:
Stockholm
State/Province:
Stockholm County
Country:
Sweden
Where Else Does Tracab Operate Around the World?
Melville, New York, USA
Address: 5 Hub Drive, Melville, NY 11747, USA
Serves as the main corporate hub for North America, driving sales, marketing, and support for Tracab solutions in one of the world's largest sports markets.
London, United Kingdom
Address: Building 3, Chiswick Park, 566 Chiswick High Road, London, W4 5YA, UK
Key hub for EMEA client relations, project management, and technical support for Tracab deployments in a region with numerous top-tier sports leagues.
Prague, Czech Republic
Address: Explora Business Centre Jupiter, Bucharova 2641/14, 158 00 Prague 5, Czech Republic
Supports European operations with engineering talent and technical expertise, contributing to product development and customer support for the Tracab system.
Buying Intent Signals for Tracab
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Tracab? Meet the Executive Team
As of April 2025, Tracab' leadership includes:
Who's Investing in Tracab?
Tracab has been backed by several prominent investors over the years, including:
What Leadership Changes Has Tracab Seen Recently?
Chyron has strengthened its leadership team with key appointments in marketing and engineering over the past year, supporting the growth of its brands including Tracab. No major executive departures directly impacting Tracab-specific leadership or top Chyron roles have been publicly announced during this period.
New Appointments:
What Technology (Tech Stack) Is Used byTracab?
Discover the tools Tracab uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Tracab Email Formats and Examples
As Tracab is a brand of Chyron, email communications typically use Chyron's domain (chyron.com). Common formats at Chyron include [first_initial][last] or [first].[last]. For Tracab specific inquiries, contact forms on their website are also available.
[first_initial][last]@chyron.com, [first].[last]@chyron.com
Format
jdoe@chyron.com, john.doe@chyron.com
Example
85%
Success rate
What's the Latest News About Tracab?
SVG Europe • February 27, 2024
Chyron Renews Gold SVG Europe Sponsorship, Highlighting Tracab Innovations
Chyron has renewed its Gold sponsorship of SVG Europe, emphasizing its commitment to the sports broadcasting community and continued innovation with its leading brands, including Tracab player tracking technology....more
Sports Video Group (SVG) • April 11, 2023
Chyron Secures Multi-Year MLB Deal for TRACAB Optical Tracking
Chyron announced a significant multi-year agreement with Major League Baseball (MLB) to provide its TRACAB optical tracking system for comprehensive ball and player tracking across all MLB stadiums, continuing a long-standing partnership....more
Chyron Press Release • September 12, 2023
Tracab Showcased at IBC2023 as Part of Chyron's Future of Live Production
Chyron highlighted its Tracab Gen6 platform at IBC2023, demonstrating advancements in AI-powered player tracking, virtual field lines, and integrated data visualization for sports broadcasts....more
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