What Does Traackr Do?

Total employees106
HeadquartersBoston
Founded2009

Traackr is a global influencer marketing platform that enables brands to build, manage, and measure their influencer programs. It provides data-driven insights for influencer discovery, vetting, campaign management, and performance reporting. Traackr helps businesses connect with relevant influencers, engage their audiences authentically, and drive business impact. The platform is designed for enterprise-level clients across various industries looking to scale their influencer marketing efforts effectively and strategically.

Where Is Traackr's Headquarters?

Traackr officeTraackr officeTraackr officeTraackr office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for strategic leadership, core product development, global operations management, and corporate functions.

Notable Features:

Modern office space designed to foster collaboration and innovation, typical of a leading technology firm. Specific architectural details are not publicly highlighted.

Work Culture:

A dynamic and collaborative environment focused on innovation in influencer marketing, data-driven decision-making, and empowering employees. Emphasis on a customer-centric approach and fostering diversity and inclusion.

HQ Significance:

Boston's vibrant tech ecosystem, rich talent pool, and academic institutions provide an ideal environment for Traackr's growth and innovation in the marketing technology sector.

Values Reflected in HQ: The headquarters likely reflects Traackr's values of innovation, collaboration, data-driven excellence, and customer success through its operational focus and work environment.

Location:

Traackr supports its global client base through strategically located offices in North America (Boston, San Francisco, New York), Europe (London, Paris), and APAC (Singapore). These offices provide sales, customer success, marketing, and localized support, enabling Traackr to cater to international brands and manage influencer marketing campaigns across diverse regions and languages. The platform itself is designed for global use, offering multi-language support, access to a worldwide influencer database, and features catering to international campaign management.

Street Address:

Primary operations centered in Boston, MA. Specific street address for general inquiries not publicly listed; a registered address is 177 Huntington Ave, Ste 1703, PMB 63708.

City:

Boston

State/Province:

Massachusetts

Country:

USA

Where Else Does Traackr Operate Around the World?

San Francisco, California, USA

Address: Specific street address not publicly listed. Operations are centered in the San Francisco Bay Area.

Serves the North American West Coast market, fostering relationships with major tech companies and brands headquartered in the region. Drives product innovation leveraging Silicon Valley's ecosystem.

New York City, New York, USA

Address: Specific street address not publicly listed. Operations are centered in New York City.

Strategic presence in a key global financial and media hub, catering to East Coast US and global enterprise clients, and staying at the forefront of media trends.

London, United Kingdom

Address: Specific street address not publicly listed. Operations are centered in London.

Manages and expands Traackr's presence across the diverse European market, addressing regional influencer marketing trends and providing localized support.

Paris, France

Address: Specific street address not publicly listed. Operations are centered in Paris.

Key location for engaging with prominent European brands and influencer networks, particularly in French-speaking markets and the luxury goods sector.

Singapore, Singapore

Address: Specific street address not publicly listed. Operations are centered in Singapore.

Serves as a gateway to the rapidly growing and diverse Asian market, adapting Traackr's solutions to various local cultures, languages, and influencer ecosystems.

Buying Intent Signals for Traackr

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Traackr? Meet the Executive Team

As of April 2025, Traackr' leadership includes:

Pierre-Loic Assayag - Chief Executive Officer & Co-founder
Nicolas Maquaire - Chief Technology Officer & Co-founder
Holly O'Neill - Chief Operating Officer
Kirk Crenshaw - Chief Marketing Officer
Evgeniya Odinova - Chief Strategy Officer

Who's Investing in Traackr?

Traackr has been backed by several prominent investors over the years, including:

SEP (Scottish Equity Partners)
Forgepoint Capital
UPMC Enterprises
CFFI Ventures
Kima Ventures

What Leadership Changes Has Traackr Seen Recently?

Hire3
Exits0

Traackr has focused on strengthening its executive team with key strategic appointments and promotions in areas like operations, marketing, and strategy over the past 12-24 months to support its growth. No major executive departures have been publicly announced in the immediate last 12 months.

New Appointments:

Holly O'Neill, Holly O'Neill was promoted to Chief Operating Officer, tasked with scaling global operations and driving operational excellence.
Kirk Crenshaw, Kirk Crenshaw joined Traackr as Chief Marketing Officer to spearhead global marketing strategy and brand growth.
Evgeniya Odinova, Evgeniya Odinova was appointed Chief Strategy Officer, focusing on long-term strategic initiatives and corporate development.

What Technology (Tech Stack) Is Used byTraackr?

Discover the tools Traackr uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Traackr Email Formats and Examples

Traackr primarily utilizes the `first.last@traackr.com` email format for its employees. This is a common pattern for professional communication. While other formats might exist for specific roles or legacy reasons, this is the most reliably predicted format.

first.last@traackr.com

Format

jane.doe@traackr.com

Example

85%

Success rate

What's the Latest News About Traackr?

Traackr / Forrester • May 16, 2023

Traackr Recognized as a Leader in Influencer Marketing Solutions by Forrester

Traackr was named a Leader in The Forrester Waveâ„¢: Influencer Marketing Solutions, Q2 2023 report. The company was acknowledged for its strong current offering and strategy, particularly its data and analytics capabilities....more

Traackr Blog • January 24, 2024

Traackr Releases Annual 'State of Influence' Report for 2024

Traackr published its annual 'State of Influence' report, analyzing key trends, benchmarks, and insights within the influencer marketing landscape across various sectors like beauty, fashion, and luxury....more

SEP (Scottish Equity Partners) • December 7, 2022

Traackr Secures Growth Investment from SEP to Accelerate Global Expansion

Traackr announced a significant growth investment led by Scottish Equity Partners (SEP). The funding is aimed at accelerating product innovation, scaling global operations, and further solidifying its market leadership position....more

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