What Does The Research Agency Do?

Total employees250
HeadquartersAuckland CBD
Founded2007

The Research Agency (TRA) is an insights and market research agency dedicated to understanding people and behavior to help businesses grow. They combine human understanding with data science to provide clients with actionable insights and strategic advice. TRA operates with a focus on innovation, delivering qualitative and quantitative research, cultural insights, data analytics, and strategic consulting services across various industries in New Zealand and Australia.

Where Is The Research Agency's Headquarters?

The Research Agency officeThe Research Agency officeThe Research Agency officeThe Research Agency office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as a central hub for TRA's New Zealand operations, including research design, data analysis, client engagement, strategic development, and administrative functions.

Notable Features:

Modern office space within 'The Annex' building, designed for collaboration and creativity, located in the vibrant Auckland CBD offering city views and proximity to key business areas.

Work Culture:

TRA fosters a collaborative, innovative, and intellectually stimulating work environment. They emphasize curiosity, 'beautiful thinking,' continuous learning, and a people-centric approach, encouraging employees to challenge conventional thinking and deliver impactful insights.

HQ Significance:

The Auckland office is significant as the founding location and a key center for TRA's pioneering research methodologies. It drives their strong presence in the New Zealand market and serves as a base for innovation and client service excellence.

Values Reflected in HQ: The office design and location likely reflect TRA's values of collaboration, innovation, and a focus on 'human understanding,' providing a dynamic space conducive to deep thinking, strategic workshops, and creative problem-solving.

Location:

The Research Agency (TRA) primarily operates with physical offices in New Zealand (Auckland) and Australia (Sydney, Melbourne), focusing on the Asia-Pacific region. Their work and insights, however, often serve multinational clients and can inform global strategies. TRA supports global functions such as international market understanding, cross-cultural consumer behavior analysis, brand globalization strategies, and product adaptation research for diverse markets, leveraging their expertise in human-centric insights.

Street Address:

Level 3, The Annex, 48 Greys Avenue

City:

Auckland CBD

State/Province:

Auckland

Country:

New Zealand

Where Else Does The Research Agency Operate Around the World?

Sydney, NSW, Australia

Address: Level 2, 50 Carrington Street, Sydney, NSW 2000, Australia

To serve and expand TRA's client base in Australia, leveraging local expertise and delivering tailored research solutions for the Australian market, contributing significantly to TRA Group's APAC presence.

Melbourne, VIC, Australia

Address: Level 6, 222 Exhibition Street, Melbourne, VIC 3000, Australia

To strengthen TRA's reach within Australia, particularly in the southern states and key business hubs like Melbourne, providing localized insights and fostering client relationships to address specific market challenges and opportunities.

Buying Intent Signals for The Research Agency

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading The Research Agency? Meet the Executive Team

As of April 2025, The Research Agency' leadership includes:

Andrew Lewis - Managing Partner, TRA Group
Amber Coulter - Managing Partner, TRA New Zealand
Terri Hall - Managing Partner, TRA Australia
Connon Bray - Partner & Head of Transformation, TRA New Zealand
Colleen Ryan - Partner & Head of Strategy, TRA New Zealand

Who's Investing in The Research Agency?

The Research Agency has been backed by several prominent investors over the years, including:

Privately Held

What Leadership Changes Has The Research Agency Seen Recently?

Hire0
Exits0

As of mid-2024, The Research Agency (TRA) has maintained a stable core leadership team with no major publicly announced executive hires from external organizations or departures in its top-tier partner roles over the past 12 months. The company focuses on internal growth and development, with any senior role changes or promotions typically highlighted on their official LinkedIn page or company news section.

What Technology (Tech Stack) Is Used byThe Research Agency?

Discover the tools The Research Agency uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

The Research Agency Email Formats and Examples

The Research Agency (TRA) typically uses a standard professional email format, primarily leveraging their `tra.co.nz` domain for New Zealand staff and `tra.com.au` for Australian staff. The most common structure is based on employee names.

[first].[last]@tra.co.nz

Format

andrew.lewis@tra.co.nz

Example

80%

Success rate

What's the Latest News About The Research Agency?

TRA Official Blog (Navigator)May 2, 2024

TRA and Datacom Release 'State of AI' Report on NZ Business Productivity

The Research Agency (TRA), in partnership with Datacom, released their 'State of AI' report, exploring how artificial intelligence is reshaping productivity and operations within New Zealand businesses. The report offers insights into AI adoption trends and future impacts....more

TRA Official Blog (Navigator)February 29, 2024

TRA Explores Drivers Behind New Zealand's Cost of Living Challenges

TRA published an analysis titled 'Decoding the Dilemma,' which unpacks the complex drivers contributing to New Zealand's cost of living challenges. The piece provides insights into consumer sentiment and economic pressures affecting New Zealanders....more

StopPress NZDecember 8, 2023

TRA Celebrates Wins at StopPress Awards for Insight and Innovation

The Research Agency (TRA) was recognized at the 2023 StopPress Awards (Stoppies), highlighting their significant contributions to insight and innovation within New Zealand's marketing and advertising landscape. These accolades affirm TRA's position as a leader in delivering impactful research....more

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