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The Research Agency (TRA) is an insights and market research agency dedicated to understanding people and behavior to help businesses grow. They combine human understanding with data science to provide clients with actionable insights and strategic advice. TRA operates with a focus on innovation, delivering qualitative and quantitative research, cultural insights, data analytics, and strategic consulting services across various industries in New Zealand and Australia.
Serves as a central hub for TRA's New Zealand operations, including research design, data analysis, client engagement, strategic development, and administrative functions.
Modern office space within 'The Annex' building, designed for collaboration and creativity, located in the vibrant Auckland CBD offering city views and proximity to key business areas.
TRA fosters a collaborative, innovative, and intellectually stimulating work environment. They emphasize curiosity, 'beautiful thinking,' continuous learning, and a people-centric approach, encouraging employees to challenge conventional thinking and deliver impactful insights.
The Auckland office is significant as the founding location and a key center for TRA's pioneering research methodologies. It drives their strong presence in the New Zealand market and serves as a base for innovation and client service excellence.
The Research Agency (TRA) primarily operates with physical offices in New Zealand (Auckland) and Australia (Sydney, Melbourne), focusing on the Asia-Pacific region. Their work and insights, however, often serve multinational clients and can inform global strategies. TRA supports global functions such as international market understanding, cross-cultural consumer behavior analysis, brand globalization strategies, and product adaptation research for diverse markets, leveraging their expertise in human-centric insights.
Level 3, The Annex, 48 Greys Avenue
Auckland CBD
Auckland
New Zealand
Address: Level 2, 50 Carrington Street, Sydney, NSW 2000, Australia
To serve and expand TRA's client base in Australia, leveraging local expertise and delivering tailored research solutions for the Australian market, contributing significantly to TRA Group's APAC presence.
Address: Level 6, 222 Exhibition Street, Melbourne, VIC 3000, Australia
To strengthen TRA's reach within Australia, particularly in the southern states and key business hubs like Melbourne, providing localized insights and fostering client relationships to address specific market challenges and opportunities.
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As of April 2025, The Research Agency' leadership includes:
The Research Agency has been backed by several prominent investors over the years, including:
As of mid-2024, The Research Agency (TRA) has maintained a stable core leadership team with no major publicly announced executive hires from external organizations or departures in its top-tier partner roles over the past 12 months. The company focuses on internal growth and development, with any senior role changes or promotions typically highlighted on their official LinkedIn page or company news section.
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The Research Agency (TRA) typically uses a standard professional email format, primarily leveraging their `tra.co.nz` domain for New Zealand staff and `tra.com.au` for Australian staff. The most common structure is based on employee names.
[first].[last]@tra.co.nz
Format
andrew.lewis@tra.co.nz
Example
80%
Success rate
TRA Official Blog (Navigator) • May 2, 2024
The Research Agency (TRA), in partnership with Datacom, released their 'State of AI' report, exploring how artificial intelligence is reshaping productivity and operations within New Zealand businesses. The report offers insights into AI adoption trends and future impacts....more
TRA Official Blog (Navigator) • February 29, 2024
TRA published an analysis titled 'Decoding the Dilemma,' which unpacks the complex drivers contributing to New Zealand's cost of living challenges. The piece provides insights into consumer sentiment and economic pressures affecting New Zealanders....more
StopPress NZ • December 8, 2023
The Research Agency (TRA) was recognized at the 2023 StopPress Awards (Stoppies), highlighting their significant contributions to insight and innovation within New Zealand's marketing and advertising landscape. These accolades affirm TRA's position as a leader in delivering impactful research....more
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